Bring Your Own Seat to the Table: How to Design a Culture of Experience

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Transcript

2. Bring Your Own Seat to the Table: Creating a Culture of Experience Andy Vitale @andyvitale
3. Bring Your Own Seat to the Table: Creating a Culture of Experience Andy Vitale @andyvitale
5. Design is a Superpower
6. Customer experience will overtake price and product 
 as the key differentiator Walker Insights
7. Humans have changed
8. Experience-Driven
9. Access to Information
10. Global Insights
11. Experimentation
12. Not all organizations understand the value of design
13. Pain Points
14. Design doesn’t have a seat at the table
15. Other functions seem to be valued more
16. External partners are more trusted partners
17. The human is missing from human-centered design
18. No Design Design as Styling Design as Process Design as Strategy Design Ladder
19. How Might We?
20. Long Tenured History
21. Established Matrix
22. A Fraction of Designers
23. Non-designers don’t think like designers do -Captain Obvious
24. Design Process Discover Define Create Validate Iterate
25. Discover
26. the quality in a person or society that arises from a concern for what is regarded as excellent Culture
27. a particular instance of personally encountering or undergoing something Experience
28. an organizational way of thinking based upon the belief that providing value to people through optimal experiences will lead to greater success and growth for the organization Culture of Experience
29. What Makes an Experience?
30. Expected Behavior
31. Ecosystem
32. Love for Users
33. Understand the Current State
34. Listen to Perspectives
35. Observe With Intent
36. Empathize
37. UX is not the center of the corporate universe. -Jose Coronado
38. Define
39. Find Inspiration
40. Hypothesize
41. Paint a Picture
42. Embrace Diverse Thinking
43. Create a Need
44. The experience IS the product, and the only 
 thing people care about. -Peter Merholz
45. Create
46. Build Trust
47. Evangelize & Educate
48. Leave the Lingo Behind
50. The trick is… do the fucking work.
51. Prioritize the Work
52. Help Tell the Story
53. Celebrate Wins
55. Sometimes you have to bring your own seat to 
 the table.
56. Validate
57. Stakeholders understand dollars
58. Black & White Metrics
59. ROI
60. Analytics
61. Productivity
62. Decreased Costs
63. UX defined and validated requirements resulted in a 50% decrease in wasted development hours MITX
64. Usability testing resulted in a 90% reduction in support costs McAfee
65. Measuring Gray Areas
66. Qualitative Feedback
67. Killed Projects
68. Learn From Mistakes
69. Learn From Mistakes
70. Industry Specific Measures
71. You have a seat at the table
73. Now What? You have a seat at the table
74. Iterate
75. Co-Creation
76. Process Integration
77. Redefining Value
78. Functional Emotional Life Changing Social
 Impact Elements of Value
79. What Defines a 
 Quality Product?
80. Valuable
81. Easy to Use
82. Well-crafted
83. Signs of Success
84. Growth #SquadGoals
85. Common Language
86. Process Efficiencies
87. Shipping Great Products
88. Leadership Buy-in
89. It’s All About People
90. Talented People 
 are Hard to Find
91. Retaining Them is Even Harder
92. Psychological Safety
93. Goals and Motivators
94. Celebrate Your Win
95. Great Team
96. Great Environment
97. Great Projects
98. Great Projects
99. Design Culture is how an organization solves problems for people
100. Thanks. @andyvitale