Bring Your Own Seat to the Table: How to Design a Culture of Experience

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Transcript

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2. Bring Your Own Seat to the Table:
   Creating a Culture of Experience
   Andy Vitale
   @andyvitale
   

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3. Bring Your Own Seat to the Table:
   Creating a Culture of Experience
   Andy Vitale
   @andyvitale
   

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4. View Slide

5. Design is a
   Superpower
   

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6. Customer experience will
   overtake price and product 

   as the key differentiator
   Walker Insights
   

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7. Humans have changed
   

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8. Experience-Driven
   

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9. Access to Information
   

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10. Global Insights
    

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11. Experimentation
    

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12. Not all organizations
    understand the
    value of design
    

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13. Pain Points
    

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14. Design doesn’t have a
    seat at the table
    

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15. Other functions seem
    to be valued more
    

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16. External partners are
    more trusted partners
    

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17. The human is missing
    from human-centered design
    

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18. No
    Design
    Design as
    Styling
    Design as
    Process
    Design as
    Strategy
    Design Ladder
    

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19. How Might We?
    

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20. Long Tenured History
    

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21. Established Matrix
    

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22. A Fraction of Designers
    

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23. Non-designers don’t think
    like designers do
    -Captain Obvious
    

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24. Design Process
    Discover
    Define
    Create
    Validate
    Iterate
    

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25. Discover
    

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26. the quality in a person or society that
    arises from a concern for what is
    regarded as excellent
    Culture
    

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27. a particular instance of personally
    encountering or undergoing something
    Experience
    

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28. an organizational way of thinking based
    upon the belief that providing value to
    people through optimal experiences will
    lead to greater success and growth for
    the organization
    Culture of Experience
    

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29. What Makes an Experience?
    

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30. Expected Behavior
    

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31. Ecosystem
    

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32. Love for Users
    

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33. Understand the
    Current State
    

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34. Listen to Perspectives
    

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35. Observe With Intent
    

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36. Empathize
    

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37. UX is not the center of the
    corporate universe.
    -Jose Coronado
    

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38. Define
    

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39. Find Inspiration
    

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40. Hypothesize
    

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41. Paint a Picture
    

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42. Embrace Diverse Thinking
    

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43. Create a Need
    

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44. The experience IS the
    product, and the only 

    thing people care about.
    -Peter Merholz
    

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45. Create
    

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46. Build Trust
    

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47. Evangelize & Educate
    

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48. Leave the Lingo Behind
    

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49. View Slide

50. The trick is…
    do the fucking work.
    

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51. Prioritize the Work
    

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52. Help Tell the Story
    

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53. Celebrate Wins
    

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55. Sometimes you have to
    bring your own seat to 

    the table.
    

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56. Validate
    

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57. Stakeholders
    understand dollars
    

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58. Black & White Metrics
    

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59. ROI
    

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60. Analytics
    

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61. Productivity
    

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62. Decreased Costs
    

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63. UX defined and validated
    requirements resulted in a
    50% decrease in wasted
    development hours
    MITX
    

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64. Usability testing resulted
    in a 90% reduction in
    support costs
    McAfee
    

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65. Measuring Gray Areas
    

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66. Qualitative Feedback
    

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67. Killed Projects
    

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68. Learn From Mistakes
    

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69. Learn From Mistakes
    

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70. Industry Specific Measures
    

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71. You have a seat at the table
    

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73. Now What?
    You have a seat at the table
    

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74. Iterate
    

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75. Co-Creation
    

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76. Process Integration
    

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77. Redefining Value
    

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78. Functional
    Emotional
    Life
    Changing
    Social

    Impact
    Elements
    of Value
    

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79. What Defines a 

    Quality Product?
    

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80. Valuable
    

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81. Easy to Use
    

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82. Well-crafted
    

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83. Signs of Success
    

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84. Growth
    #SquadGoals
    

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85. Common Language
    

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86. Process Efficiencies
    

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87. Shipping Great Products
    

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88. Leadership Buy-in
    

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89. It’s All About People
    

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90. Talented People 

    are Hard to Find
    

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91. Retaining Them
    is Even Harder
    

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92. Psychological Safety
    

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93. Goals and Motivators
    

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94. Celebrate Your Win
    

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95. Great Team
    

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96. Great Environment
    

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97. Great Projects
    

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98. Great Projects
    

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99. Design Culture is how an organization
    solves problems for people
    

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100. Thanks.
     @andyvitale
     

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