Bring Your Own Seat to the Table: How to Design a Culture of Experience

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October 25, 2019

Bring Your Own Seat to the Table: How to Design a Culture of Experience

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
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October 25, 2019
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  1. None
  2. Bring Your Own Seat to the Table: Creating a Culture

    of Experience Andy Vitale @andyvitale
  3. Bring Your Own Seat to the Table: Creating a Culture

    of Experience Andy Vitale @andyvitale
  4. None
  5. Design is a Superpower

  6. Customer experience will overtake price and product 
 as the

    key differentiator Walker Insights
  7. Humans have changed

  8. Experience-Driven

  9. Access to Information

  10. Global Insights

  11. Experimentation

  12. Not all organizations understand the value of design

  13. Pain Points

  14. Design doesn’t have a seat at the table

  15. Other functions seem to be valued more

  16. External partners are more trusted partners

  17. The human is missing from human-centered design

  18. No Design Design as Styling Design as Process Design as

    Strategy Design Ladder
  19. How Might We?

  20. Long Tenured History

  21. Established Matrix

  22. A Fraction of Designers

  23. Non-designers don’t think like designers do -Captain Obvious

  24. Design Process Discover Define Create Validate Iterate

  25. Discover

  26. the quality in a person or society that arises from

    a concern for what is regarded as excellent Culture
  27. a particular instance of personally encountering or undergoing something Experience

  28. an organizational way of thinking based upon the belief that

    providing value to people through optimal experiences will lead to greater success and growth for the organization Culture of Experience
  29. What Makes an Experience?

  30. Expected Behavior

  31. Ecosystem

  32. Love for Users

  33. Understand the Current State

  34. Listen to Perspectives

  35. Observe With Intent

  36. Empathize

  37. UX is not the center of the corporate universe. -Jose

    Coronado
  38. Define

  39. Find Inspiration

  40. Hypothesize

  41. Paint a Picture

  42. Embrace Diverse Thinking

  43. Create a Need

  44. The experience IS the product, and the only 
 thing

    people care about. -Peter Merholz
  45. Create

  46. Build Trust

  47. Evangelize & Educate

  48. Leave the Lingo Behind

  49. None
  50. The trick is… do the fucking work.

  51. Prioritize the Work

  52. Help Tell the Story

  53. Celebrate Wins

  54. None
  55. Sometimes you have to bring your own seat to 


    the table.
  56. Validate

  57. Stakeholders understand dollars

  58. Black & White Metrics

  59. ROI

  60. Analytics

  61. Productivity

  62. Decreased Costs

  63. UX defined and validated requirements resulted in a 50% decrease

    in wasted development hours MITX
  64. Usability testing resulted in a 90% reduction in support costs

    McAfee
  65. Measuring Gray Areas

  66. Qualitative Feedback

  67. Killed Projects

  68. Learn From Mistakes

  69. Learn From Mistakes

  70. Industry Specific Measures

  71. You have a seat at the table

  72. None
  73. Now What? You have a seat at the table

  74. Iterate

  75. Co-Creation

  76. Process Integration

  77. Redefining Value

  78. Functional Emotional Life Changing Social
 Impact Elements of Value

  79. What Defines a 
 Quality Product?

  80. Valuable

  81. Easy to Use

  82. Well-crafted

  83. Signs of Success

  84. Growth #SquadGoals

  85. Common Language

  86. Process Efficiencies

  87. Shipping Great Products

  88. Leadership Buy-in

  89. It’s All About People

  90. Talented People 
 are Hard to Find

  91. Retaining Them is Even Harder

  92. Psychological Safety

  93. Goals and Motivators

  94. Celebrate Your Win

  95. Great Team

  96. Great Environment

  97. Great Projects

  98. Great Projects

  99. Design Culture is how an organization solves problems for people

  100. Thanks. @andyvitale