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Bring Your Own Seat to the Table: How to Design a Culture of Experience

uxindia
October 25, 2019

Bring Your Own Seat to the Table: How to Design a Culture of Experience

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
www.ux-india.org/uxindia2019
#ux #uxindia #uxindia2019 #designthinking #uxi19 #uxconference #umodesign

uxindia

October 25, 2019
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  1. View Slide

  2. Bring Your Own Seat to the Table:
    Creating a Culture of Experience
    Andy Vitale
    @andyvitale

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  3. Bring Your Own Seat to the Table:
    Creating a Culture of Experience
    Andy Vitale
    @andyvitale

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  4. View Slide

  5. Design is a
    Superpower

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  6. Customer experience will
    overtake price and product 

    as the key differentiator
    Walker Insights

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  7. Humans have changed

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  8. Experience-Driven

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  9. Access to Information

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  10. Global Insights

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  11. Experimentation

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  12. Not all organizations
    understand the
    value of design

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  13. Pain Points

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  14. Design doesn’t have a
    seat at the table

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  15. Other functions seem
    to be valued more

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  16. External partners are
    more trusted partners

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  17. The human is missing
    from human-centered design

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  18. No
    Design
    Design as
    Styling
    Design as
    Process
    Design as
    Strategy
    Design Ladder

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  19. How Might We?

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  20. Long Tenured History

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  21. Established Matrix

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  22. A Fraction of Designers

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  23. Non-designers don’t think
    like designers do
    -Captain Obvious

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  24. Design Process
    Discover
    Define
    Create
    Validate
    Iterate

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  25. Discover

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  26. the quality in a person or society that
    arises from a concern for what is
    regarded as excellent
    Culture

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  27. a particular instance of personally
    encountering or undergoing something
    Experience

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  28. an organizational way of thinking based
    upon the belief that providing value to
    people through optimal experiences will
    lead to greater success and growth for
    the organization
    Culture of Experience

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  29. What Makes an Experience?

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  30. Expected Behavior

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  31. Ecosystem

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  32. Love for Users

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  33. Understand the
    Current State

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  34. Listen to Perspectives

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  35. Observe With Intent

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  36. Empathize

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  37. UX is not the center of the
    corporate universe.
    -Jose Coronado

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  38. Define

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  39. Find Inspiration

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  40. Hypothesize

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  41. Paint a Picture

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  42. Embrace Diverse Thinking

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  43. Create a Need

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  44. The experience IS the
    product, and the only 

    thing people care about.
    -Peter Merholz

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  45. Create

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  46. Build Trust

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  47. Evangelize & Educate

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  48. Leave the Lingo Behind

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  50. The trick is…
    do the fucking work.

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  51. Prioritize the Work

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  52. Help Tell the Story

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  53. Celebrate Wins

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  55. Sometimes you have to
    bring your own seat to 

    the table.

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  56. Validate

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  57. Stakeholders
    understand dollars

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  58. Black & White Metrics

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  59. ROI

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  60. Analytics

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  61. Productivity

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  62. Decreased Costs

    View Slide

  63. UX defined and validated
    requirements resulted in a
    50% decrease in wasted
    development hours
    MITX

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  64. Usability testing resulted
    in a 90% reduction in
    support costs
    McAfee

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  65. Measuring Gray Areas

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  66. Qualitative Feedback

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  67. Killed Projects

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  68. Learn From Mistakes

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  69. Learn From Mistakes

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  70. Industry Specific Measures

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  71. You have a seat at the table

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  72. View Slide

  73. Now What?
    You have a seat at the table

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  74. Iterate

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  75. Co-Creation

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  76. Process Integration

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  77. Redefining Value

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  78. Functional
    Emotional
    Life
    Changing
    Social

    Impact
    Elements
    of Value

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  79. What Defines a 

    Quality Product?

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  80. Valuable

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  81. Easy to Use

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  82. Well-crafted

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  83. Signs of Success

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  84. Growth
    #SquadGoals

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  85. Common Language

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  86. Process Efficiencies

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  87. Shipping Great Products

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  88. Leadership Buy-in

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  89. It’s All About People

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  90. Talented People 

    are Hard to Find

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  91. Retaining Them
    is Even Harder

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  92. Psychological Safety

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  93. Goals and Motivators

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  94. Celebrate Your Win

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  95. Great Team

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  96. Great Environment

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  97. Great Projects

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  98. Great Projects

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  99. Design Culture is how an organization
    solves problems for people

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  100. Thanks.
    @andyvitale

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