UX14 - How One-week of user research can save your money, time and efforts ( Hemant Sahal)

A problem well understood is a problem half-solved. Often, the start-ups either do not define the problem clearly or their definition is skewed by their own perception of it. At the same time, start-ups are constantly fighting the crunch of resources, capital and time. That's when they need a simple and quick way to conduct a user-research which should mainly focus on:
- understanding the over-all needs of people and communities they are targeting
- identifying a real problem that they would like to address or if they have already identified, validating if it is real
- understanding how critical is the problem to them
- finding out how are these needs met currently, if they are

The workshop will focus on a week-long simple and highly-practical User Research plan that any entrepreneur can adopt and execute.

Transcript

1. Hemant Sahal Butterfly Innovations @sahalhemant
2. entrepreneur
3. poet
4. cook
5. user research?
6. is being passionately curious about your users
7. user  needs  behaviour  environment
8. explicit  enquiry implicit  observation
9. recipe  Curiosity  Discipline  Common-sense
10. 500+ People Survey 15+ Institutions Over 9 Months personalised, real-time data analytics in higher education
11. “There is a way between voice and presence, where information flows. In disciplined silence it opens, with wandering talk it closes.”
12. “Do you think I know what I’m doing? that for one breath or half-breath I belong to myself? As much as pen knows what it’s writing, or the ball can guess where it’s going next.”
13. “The mystery does not get clearer by repeating the question. nor is it bought with going to amazing places. Until you’ve kept your eyes, and your wanting still for fifty years, you don’t begin the cross over from confusion.”
14. “In your light I learn how to love. In your beauty, how to make poems. You dance inside my chest, where no one sees you, but sometimes I do, and that sight becomes this art.”