A problem well understood is a problem half-solved. Often, the start-ups either do not define the problem clearly or their definition is skewed by their own perception of it. At the same time, start-ups are constantly fighting the crunch of resources, capital and time. That's when they need a simple and quick way to conduct a user-research which should mainly focus on:
- understanding the over-all needs of people and communities they are targeting
- identifying a real problem that they would like to address or if they have already identified, validating if it is real
- understanding how critical is the problem to them
- finding out how are these needs met currently, if they are
The workshop will focus on a week-long simple and highly-practical User Research plan that any entrepreneur can adopt and execute.