Can an engineering team that is 80% male successfully design a product for an audience that is 50% female? This was a question Gayna Williams posed to men and women working in software. The women responded 'Definitely not' and the men responded 'I'd never thought about it, but now you've asked probably not'. First the research unpacked how personal opinion is brought into the work place and influences business decisions. Both genders confessed to using personal opinion; however it was discovered that women rarely raised a feminine opinion.