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UXINDIA 2015- UX strategy is a Business, how? (Hitesh Ruwala) by uxindia

uxindia
October 31, 2015

UXINDIA 2015- UX strategy is a Business, how? (Hitesh Ruwala) by uxindia

We are in an age where expectations of user experiences is high in a digital solution.

uxindia

October 31, 2015
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  1. UX Strategy is a Business, How?
    by
    Hitesh Ruwala
    www.linkedin.com/in/hruwala

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  2. 1. Digital Behavior
    1. Approach - Understand > Business Model > Elements of UX Strategy
    1. Workshop
    Lets talk about

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  3. We consume Content and Interface
    1. Digital Behavior

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  4. Why Strategy?
    In my perspective,
    The essence of strategy is to make interlocking choices and trade offs
    of activities to achieve desired valuable position.
    2. Approach – Understand Strategy
    Read more: Michael Porter, Richard Rumelt

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  5. Why UX Strategy?
    In my perspective,
    UX strategy helps the business to solve problems through an
    Interlocking choices and trade offs of activities to achieve desired
    User Experience.
    2. Approach – Understand Strategy
    Read more: Donald Norman, Jesse James Garrett, Nathan Shedroff

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  6. How strategy impacts the great UX?
    Navigation Device Vs. Google Map
    2. Approach – Understand Strategy

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  7. Tale of Retail Experience
    2. Approach – Understand Business Model – Online Retail Experience Scenario

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  8. Great business model are designed
    0 day 45 day
    Batch
    Buying
    day
    Credit
    Pay day
    60-80 day
    Batch Sold
    and Cash
    Received
    20-25day
    Batch Sold
    and Cash
    Received
    0 day 45 day
    Batch
    Buying
    day
    Credit
    Pay day
    }
    }
    2. Approach – Understand Business Model – Online Retail Experience Scenario

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  9. Increase Revenue
    Decrease Cost
    Operational
    Increase New Business
    Increase Existing Business
    Market Share
    Increase Shareholder Value
    Increase Predictability
    Value Proposition
    Basics to understand
    2. Approach – Understand Business Model – Online Retail Experience Scenario

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  10. Increase Revenue
    Decrease Cost
    Operational
    Customer journey experience
    Experience and Activity map
    Return/ Error policy experience
    Seller Environment
    Increase New Business
    Increase Existing Business
    Market Share
    Design relevance
    Service design
    Seller environment
    Increase Shareholder Value
    Increase Predictability
    Value Proposition
    Data driven design
    2. Approach – Understand Business Model – Online Retail Experience Scenario

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  11. Let’s do workshop,
    3. Workshop
    Fluid
    Formative
    Co-creation
    Topic 1 : UX design for Cloth and Accessories shopping experience
    Topic 2 : UX design for Grocery shopping experience
    Topic 3 : UX design for Kitchen Appliances shopping experience

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  12. Thank You.
    by
    Hitesh Ruwala
    www.linkedin.com/in/hruwala
    [email protected]
    Organized by
    UX India 2015
    3. Workshop - End

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