UXINDIA 2015- UX strategy is a Business, how? (Hitesh Ruwala) by uxindia

We are in an age where expectations of user experiences is high in a digital solution.

Transcript

2. UX Strategy is a Business, How? by Hitesh Ruwala www.linkedin.com/in/hruwala
3. 1. Digital Behavior 1. Approach - Understand > Business Model > Elements of UX Strategy 1. Workshop Lets talk about
4. We consume Content and Interface 1. Digital Behavior
5. Why Strategy? In my perspective, The essence of strategy is to make interlocking choices and trade offs of activities to achieve desired valuable position. 2. Approach – Understand Strategy Read more: Michael Porter, Richard Rumelt
6. Why UX Strategy? In my perspective, UX strategy helps the business to solve problems through an Interlocking choices and trade offs of activities to achieve desired User Experience. 2. Approach – Understand Strategy Read more: Donald Norman, Jesse James Garrett, Nathan Shedroff
7. How strategy impacts the great UX? Navigation Device Vs. Google Map 2. Approach – Understand Strategy
8. Tale of Retail Experience 2. Approach – Understand Business Model – Online Retail Experience Scenario
9. Great business model are designed 0 day 45 day Batch Buying day Credit Pay day 60-80 day Batch Sold and Cash Received 20-25day Batch Sold and Cash Received 0 day 45 day Batch Buying day Credit Pay day } } 2. Approach – Understand Business Model – Online Retail Experience Scenario
10. Increase Revenue Decrease Cost Operational Increase New Business Increase Existing Business Market Share Increase Shareholder Value Increase Predictability Value Proposition Basics to understand 2. Approach – Understand Business Model – Online Retail Experience Scenario
11. Increase Revenue Decrease Cost Operational Customer journey experience Experience and Activity map Return/ Error policy experience Seller Environment Increase New Business Increase Existing Business Market Share Design relevance Service design Seller environment Increase Shareholder Value Increase Predictability Value Proposition Data driven design 2. Approach – Understand Business Model – Online Retail Experience Scenario
12. Let’s do workshop, 3. Workshop Fluid Formative Co-creation Topic 1 : UX design for Cloth and Accessories shopping experience Topic 2 : UX design for Grocery shopping experience Topic 3 : UX design for Kitchen Appliances shopping experience
13. Thank You. by Hitesh Ruwala www.linkedin.com/in/hruwala hruwala@gmail.com Organized by UX India 2015 3. Workshop - End