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Enhancing the Business Process Effectiveness by Improving User Experience

UXINDIA 2013
October 25, 2013

Enhancing the Business Process Effectiveness by Improving User Experience

UXINDIA 2013

October 25, 2013
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  1. Case studies Enhancing the Business Process Effectiveness by Improving User

    Experience Mayank Tiwari UX Team, IT & BPE Dr. Reddy’s Lab, Hyderabad
  2. About Dr. Reddy’s Lab Global pharmaceutical company committed to creating

    access to affordable and innovative medicine through three core businesses Pharmaceutical Services & Active Ingredients (PSAI): Active Pharmaceutical Ingredients (API) and Custom Pharmaceutical Services Generics: Branded and Unbranded Prescription, OTC Drug product and Biologics (with a focus on Generic Biopharmaceuticals) Proprietary Products: New Chemical Entities (NCEs) and Differentiated Formulations
  3. Problem Definition Dealing with Many Initiatives Assist research community to

    be more productive Social Networking platform for different employee groups Business process reengineering and effectiveness Analytics and Business Intelligence Intranet Services Sales Initiatives Mobile Apps …
  4. A Typical Process Process flow: Loan Approval Cycle Tasks/Action Sequences

    Flow Direction Condition Swim Lanes Actors Process Mapping is a way to graphically represent the transactions and stories that make up a business for Discovering, Defining, Measuring, Analyzing, Optimizing, Improving, Monitoring, Controling
  5. Our Task Based IA Approach Actors Notification Layer Landing Page

    Task Update SLA Breach Alert/ Reminder Workflow Update Escalation Important Tasks Pending Items Progress Relevant Items Dashboard Workflow Progress status Score KPIs Tracking Subsequent Pages Top nav. bucket Links from above layers All Tasks Triggering Items Other pages Subsequent Pages Business Functionality Event, News ? Document Repository Department Specific
  6. Landing Page (2) Important Tasks Pending Items Progress Relevant Items

    Top nav. bucket Triggering Items Highlights, Event, News
  7. Our Task Based IA Approach Actors Notification Layer Landing Page

    Task Update SLA Breach Alert/ Reminder Workflow Update Escalation Important Tasks Pending Items Progress Relevant Items Dashboard Workflow Progress status Score KPIs Tracking Subsequent Pages Top nav. bucket Links from above layers All Tasks Triggering Items Other pages Subsequent Pages Business Functionality Event, News ? Document Repository Department Specific
  8. Design Steps Educate stakeholder first with this approach Verify your

    understanding of the process Revisit Personas  Creative Storyboards of process flow and Validate, Describe the process  Identify Users Goals  Rethink of smarter way of doing same thing Collaborate and get opinion  Iterate
  9. Case Study 1 Project: A tool which to help scientist

    in doing collaborative research. Older approach of doing research relies on doing collaboration by sharing documents over emails, discussion forum, Sharing Meeting Minutes, physical phase gate review meeting etc. Problem: -No Archival of knowledge -No Proper tracking mechanism -No visibility to management -Delayed Project -Improper outcome -Problem in facing audit and many more
  10. Case Study 2 Project: A tool which to help selecting

    leader of opinion. Leader of opinion would help company in various promotions and endorsement. - New Business Initiative
  11. Case Study 3 Project: A tool to initiate, track and

    finalize innovative ideas. These innovation idea would have respective benefit of Cost improvement. - New Business Initiative
  12. Benefits - Less efforts in UX requirement gathering - Less

    Design Effort - Reusable Design Patterns - Less Documentation - Involvement of stakeholders in all stages - Quick signoff - Less Development Time - Better Usability - can be applied in App Design, Webbased or software products - Detailed use cases not required
  13. Our Learning - Keep requirement gathering template ready - Continuously

    evolving approach - Look around and take inspirations - Start from simple, built over it - Go with something in your hand - Do Presumptive Design - Welcome all ideas - Storyboard the business flows - Build your own style of requirement gathering
  14. Disclaimers - Not unique approach. - Need to validate with

    more complex business requirements. - May not work with other sets of people or work environment.