2020 - IBM Cloud, Data, and AI Persona Toolkit: A foundation for understanding our users

UX Y'all 2020 Session with Pieter Kruithof, Terry Bleizeffer, Tomer Maimoni, and Yanbin Hao

Transcript

1. IBM Cloud, Data, and AI Persona Toolkit: A foundation for understanding our users — Pieter Kruithof, Terry Bleizeffer, Tomer Maimoni, Yanbin Hao
2. Our org within IBM 450 2 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation designers “products” ~75 Platforms Portfolios Products Services Products Products
3. The Persona Gallery 3 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
4. The Persona Gallery Challenge #1: Recycling Personas 4 “Hmm… Todd looks like he might be one of our users… okay, let’s use Todd as our persona. Done!” IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
5. The Persona Gallery Challenge #2: Reuse versus sprawl 5 Developer Junior Java developer Junior Java developer learning about containers IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
6. Our Solution 6 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
7. Roles 7 7 Firefighter Rescuer extensively trained in firefighting, primarily to extinguish hazardous fires that threaten life, property, and the environment as well as to rescue people and animals from dangerous situations. • Work in very hot environments • Visit schools and tells kids not to play with matches • Get wet IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
8. Context 8 8 Location IBM Cloud, Data & AI Design / © 2020 IBM Corporation Funding Staff size
9. Tasks 9 9 IBM Cloud, Data & AI Design / © 2020 IBM Corporation Do we extinguish the flames? Or do we put out the blazes? Extinguish Tie Set Pivot Code 2 Bowline Belay Class D Set Belay + = Why?
10. Standardization 10 10 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
11. Solution 11 11 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
12. Roles 12 12 Data Scientist Architect Administrator Analyst Developer Data Scientist End User Architect Administrator Domain Expert Analyst Developer Product Owner Data Scientist End User Architect Executive Security Administrator Domain Expert Analyst Developer Product Owner Data Scientist End User Architect Executive Security Domain Expert IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
13. Context diagrams 13 13 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation SAAS CO-LOCATED PUBLIC PRIVATE Application Middleware Cloud Platform Cloud Platform Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Cloud Platform Cloud Platform SAAS CO-LOCATED PUBLIC PRIVATE Application Middleware Cloud Platform Cloud Platform Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Cloud Platform Cloud Platform Developer Product Owner Data Scientist End User Architect Executive Security Administrator Domain Expert Analyst Developer Product Owner Data Scientist End User Architect Executive Security Administrator Domain Expert Analyst SAAS CO-LOCATED PUBLIC PRIVATE Application Middleware Cloud Platform Cloud Platform Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Cloud Platform Cloud Platform SAAS CO-LOCATED PUBLIC PRIVATE Application Middleware Cloud Platform Cloud Platform Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Cloud Platform Cloud Platform Developer Product Owner Data Scientist End User Architect Executive Security Administrator Domain Expert Analyst Role and time impact matrix
14. Tasks 14 14 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
15. Website IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
16. Mural
17. Lessons Learned 17 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation
18. Creation versus Output Lessons Learned IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation Creation process Output Persona Gallery ? ? ? ? ? ? Persona Toolkit
19. 19 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation More focus on the output Lessons Learned SAAS CO-LOCATED PUBLIC PRIVATE Application Middleware Cloud Platform Cloud Platform Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Cloud Platform Cloud Platform SAAS CO-LOCATED PUBLIC PRIVATE Application Middleware Cloud Platform Cloud Platform Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Cloud Platform Cloud Platform Developer Product Owner Data Scientist End User Architect Executive Security Administrator Domain Expert Analyst Developer Product Owner Data Scientist End User Architect Executive Security Administrator Domain Expert Analyst SAAS CO-LOCATED PUBLIC PRIVATE Application Middleware Cloud Platform Cloud Platform Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Cloud Platform Cloud Platform SAAS CO-LOCATED PUBLIC PRIVATE Application Middleware Cloud Platform Cloud Platform Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Application Middleware Hardware Datacenter Cloud Platform Cloud Platform Developer Product Owner Data Scientist End User Architect Executive Security Administrator Domain Expert Analyst
20. 20 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation Lessons Learned People want a gallery Out! In! Persona Gallery Archetype Gallery
21. -No standards for those terminology People all think they know what they mean but with different definitions. Problem • Definition: What the definition of Persona, Archetype, and Role? • Taxonomy: Which one should I create first? • Help center: How to guide new users to use the persona toolkit as soon as possible? 21 IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation Terminology Hell Lessons Learned
22. Solution: – Instruction – A checklist for all materials you need – Step-by-step tutorial to guide you to use the persona toolkit – Offer the video of a sample persona creation – Standardize the process for persona creation – Offer the persona example How to cook Thai curry crab? -Need a RECIPE! Offer a recipe for users to use the persona toolkit IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation Terminology Hell - Cont. Lessons Learned
23. © Copyright IBM Corporation 2020. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. Any statement of direction represents IBM’s current intent, is subject to change or withdrawal, and represent only goals and objectives. IBM, the IBM logo, and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available at Copyright and trademark information. Terry Bleizeffer Design Program Director — terrybl@us.ibm.com Tomer Maimoni Visual designer — tomermai@il.ibm.com Yanbin Hao Design Researcher Intern — yanbinhao@ibm.com Pieter Kruithof Sr User Researcher — pieter.kruithof@ibm.com Thank you IBM Cloud, Data & AI Design / September 24, 2020 / © 2020 IBM Corporation