evidence on what to do next. Discovery is usually broken out into discover and deﬁnition stages: Discover stage - the team asks broad questions and conducts research as they explore the problem space Deﬁne stage - the team aligns on ﬁndings to develop a vision for the future (e.g., concept wireframes to be expanded on in the next phase) What is the Discovery Phase?
designers will conduct a content audit, researchers will write protocols, and designers will wireframe. But any discipline can take on most activities in the Discovery phase, such as a competitive analysis, assumption mapping, user ﬂow diagramming, low-ﬁdelity wireframing, etc. This overlap helps with: • Short-term project planning • Long-term deﬁnition of the content design discipline
discovery projects is messy. There is so much overlapping work! Content designers may sometimes feel they are reacting to others' work more than they are driving their own. That’s OK - this actually has huge value potential. • Core values: there’s no need to own a workstream just to check a box. Give others’ work the same aention to detail you would give your own • A reactive mindset will present opportunities for ownership