Vanshul Banta | Importance of Online Reputation Management

Online Reputation Management is the Game Changer in the high tech environment.
Understand the importance of Online Reputation Management for your business.

Vanshul Banta - a leader and an entrepreneur took the initiative to make businesses understand the importance of online reputation management in 2018.

Transcript

1. Importance of Online Reputation Management for Business Vanshul Banta
2. Importance of Online Reputation Management Online Reputation Management is the game changer in the high tech environment, but most people are still not clear about the concept of Online Reputation Management (ORM). Therefore, Vanshul Banta - a leader and an entrepreneur took the initiative to make businesses understand the importance of Online Reputation Management in 2018.
3. Why Online Reputation Management Is Important According to ORM expert Vanshul Banta, the online platform allows people to voice their opinions in a way they’ve never had. It includes posting good and bad reviews. Today, most people trust online reviews as much as recommendations from friends, therefore it becomes extremely important to quickly manage any bad reviews or comments
4. 2 broad categories of negative content Social Media Platform • Dealing with negative commentary • Complaints are easy to address Reputation Bombs • Damage company’s sales and reputation • Ten times more powerful than the social media comments
5. Examples of reputation bombs include • Hate Sites • Negative Media Coverage • Negative reviews
6. Hate Sites Sometimes people get so disappointed with a company or its products that they create websites with their personal opinions. You never know if they include false or misleading information about the company or the company’s public reputation.
7. Negative Media Coverage Most times it happens, when a company receives the negative media coverage and it makes an extreme damage to the company. Negative media coverage has the power to have a far wider reach than any criticism or unfavorable comments on social media networks.
8. Negative Reviews Today there are many review sites that allow customers to express their opinions and their satisfaction or dissatisfaction with a company’s products or services. The majority of the customers look at local reviews to decide if a company or product is a good choice. And this is where negative reviews can have a huge impact on sales.
9. Final words So, the Entrepreneur and ORM expert Vanshul Banta recommend online reputation services to every business. As it is a valuable tool for you to overcome and navigate both social media platform reputation bombs and commentary before they start to affect your sales or reputation.