Structured Data in WordPress (Hasselt)

Plugins:
* https://wpschema.com/
* https://wordpress.org/plugins/schema/
* https://wordpress.org/plugins/wordpress-seo/
* https://wordlift.io/

Tools:
* https://jsonld.com/json-ld-generator/
* https://search.google.com/structured-data/testing-tool
* https://jsonld.com/
* https://technicalseo.com/seo-tools/schema-markup-generator/

Transcript

1. Structured Data in WordPress
3. We need a way to comb through and make sense of an enormous amount of data.
4. But... Why?
5. I have a dream for the Web become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A "Semantic Web", which makes this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines.
6. Semantic Web ✓ ✓ Giant Global Graph
8. WIKIDATA ✓ ✓ ✓ ✓
13. Musicians born in Antwerp, ordered by sitelinks Laura Tesoro Belgian actor and singer 28 André Cluytens French conductor 15 Ann Christy Belgian singer 13 Karel Goeyvaerts Belgian composer 13 Dirk Verbeuren Belgian drummer 12 Jacobus Barbireau musician 11 Carl Verbraeken Belgian composer 10 Tom Barman Belgian musician and film director 10 Albert Grisar Belgian composer 10 Jos Van Immerseel Flemish harpsichordist, pianist and conductor 9
14. Structured Data
15. Structured Data ✓ categorizing ✓ Standard structuring machine readable
16. Structured Data ✓ Schemas ✓ vocabularies ✓ Dublin Core FOAF Schema.org categorizing
18. Schema.org Type Hierarchy
19. Structured Data ✓ ✓ ✓ format
20. Example ✓ ✓ ✓ ✓
21. RDFa 1.1 Lite
22. Microdata
23. JSON-LD
24. Choosing a format.
25. We currently prefer JSON-LD markup. I think most of the new structured data that are kind of come out for JSON-LD first. So that’s what we prefer.
26. Uses of Structured Data in SEO
27. Uses of Structured Data in SEO ✓ SERP ➢ ➢ ✓ relations structure ➢ ➢
28. Rich Snippets in Google
29. Featured Snippets in Google
30. Hinting the structure of your content
31. Advanced Uses of Structured Data
32. Advanced Usages ✓ ✓ AMP ✓ ✓ ✓ ✓ ✓
33. Email Marketing: actions
34. Email Marketing: Highlights
35. Accelerated Mobile Pages
36. Knowledge Graph
37. Knowledge Graph
38. Implementing Structured Data
39. Implementing Structured Data ✓ ✓ ✓ ✓ ✓ ✓
40. Implementing Structured Data ✓ ✓ ✓ ✓ Google developers.google.com/search/docs/guides/intro-structured-data#structured-data-guidelines
41. Common types for SEO ✓ ✓ ✓ ✓
42. Common types for SEO E-Commerce ✓ ✓ ✓ Blog ✓ ✓ ✓
43. Common types for SEO Other types ✓ ✓ ✓ ✓ ✓
44. Implementing Structured Data
45. Google Tag Manager discouraged
46. Coding it yourself
47. ✓ ✓ Coding it yourself
48. spatie/schema-org
49. spatie/schema-org
50. ✓ ✓ ✓ ✓ WordPress Plugins
51. Schema Pro
52. Schema + (Schema Premium)
53. Yoast SEO ✓ ✓ ✓ ✓
54. Yoast SEO
55. Yoast SEO: Structured Blocks
56. Yoast SEO: Structured Blocks
57. Yoast SEO: Structured Blocks
58. Yoast SEO: Structured Blocks
59. Yoast SEO: Entity Graph entity graph relationships
60. Yoast SEO: Entity Graph
61. WordLift
62. WordLift
63. Tools ✓ ✓ ✓ ✓
64. Thanks for listening!