Business units: better at growth

Business units are far more successful at creating billion-dollar breakthroughs. Yet companies keep putting innovation “experts” in charge. What gives?

Transcript

1. Business units: better at growth Business units are far more successful at creating billion-dollar breakthroughs. Yet companies keep putting innovation “experts” in charge. What gives? Rules for revolutionaries The history of breakthroughs in big companies gives us the rules to win. 1. New venture teams will never be a reliable way to create growth Zero evidence this model works. Not even a single billion-dollar breakthrough. 2. Global companies with 1,000s of unfiltered experimental projects can create billion-dollar breakthroughs reliably and repeatedly To win at innovation, let the winners emerge. That’s how IBM’s EBOs did it. From $0 to $15 billion in annual revenue in less than 5 years. 100% internal growth. 3. Business units are better at creating billion-dollar breakthroughs Corporate rebels have given us a spectacularly successful model. Let’s use it. 4. To innovate is human. If this isn’t happening, someone is killing it People in cities are far more innovative than people in towns. More people. More connections. Companies would work this way, if we let them.