We love writing code, we love our paradigms, and we adore our little bubble of engineering existence. When we step into the chaos outside of our bubble, things quickly fall apart. Business makes illogical statements and decisions. Our inputs are either misunderstood or ignored.
Is it possible that we stepped out into a world with rules we do not understand? Can we learn them?
This talk covers the basic tenets of business and how they relate to our professional lives. We look into ways of communicating with business in an understandable way and backing it up with meaningful metrics.