Devonomics

We love writing code, we love our paradigms, and we adore our little bubble of engineering existence. When we step into the chaos outside of our bubble, things quickly fall apart. Business makes illogical statements and decisions. Our inputs are either misunderstood or ignored.
Is it possible that we stepped out into a world with rules we do not understand? Can we learn them?

This talk covers the basic tenets of business and how they relate to our professional lives. We look into ways of communicating with business in an understandable way and backing it up with meaningful metrics.

Transcript

1. DEVONOMICS
   1 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
   

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2. WHOAMI
   Srdjan Vranac
   Founder/Team Lead @ Code4Hire
   Architecture/Software consultant
   I make developers uncomfortable and engineers happy
   2 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
   

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3. WHOAMI
   3 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
   

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4. HELLO
   4 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
   

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5. Good software engineer has
   technical skills,
   communications skills
   AND business skills
   — Antonio Peric-Mazar (Locastic CEO)
   5 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
   

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6. DIFFERENTIATION
   6 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
   

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7. Take off your developers hat
   Focus on the business goals
   less on academics
   — David Cramer (Sentry CEO)
   from "Mastering Duct Tape" PyCon balkan 2018
   7 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
   

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8. WORD DE JOUR
   8 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
   

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9. BUBBLE
   9 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
   

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10. SILOS EVERYWHERE
    10 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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11. 33% of projects are never complete
    50% of projects fail to meet their goals
    75% of execs expect their project to fail
    11 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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12. 12 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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13. EXCEPTION
    AND
    THE AUTOCOMPLETE
    13 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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14. Exception Autocomplete
    crashes 300 times daily convert dropdown to
    autocomplete
    14 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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15. Exception Autocomplete
    crashes 300 times daily convert dropdown to
    autocomplete
    data entry page 10 minutes per entry,
    50 times per day,
    300 people
    15 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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16. Exception Autocomplete
    crashes 300 times daily convert dropdown to
    autocomplete
    data entry page,
    $5 per crash
    10 minutes per entry,
    50 times per day,
    300 people
    300 * $5 = $1500
    3 * $50 = $150
    (300 * 5) * 50 / 60 = 1250h
    1250 * 20 = $25000
    16 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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17. Exception Autocomplete
    total: $1650 total: $25000
    DO I HAVE YOUR ATTENTION NOW?
    17 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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18. BUSINESS IS NOT
    INFALLIBLE
    18 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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19. BLUE COLLAR ON A
    MYSTICAL JOURNEY
    19 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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20. CARDINAL RULE OF
    BUSINESS
    20 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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21. PRIMARY GOAL OF A
    SOFTWARE DEVELOPER
    21 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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22. They ask me why I'm still in the game
    Is it for the love or for the money?
    And if everybody gettin' paid in love, I'm in it for the love
    But if everybody gettin' paid in money...
    — Ice Cube, "One For The Money"
    22 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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23. 23 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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24. SALES MAKE MONEY,
    ENGINEERS COST MONEY
    24 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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25. WASTE AND HUBRIS
    25 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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26. "I am not a salesperson,
    I am just a developer"
    — well known developer
    26 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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27. CAPITAL ALLOCATION
    27 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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28. 28 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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29. Technical debt can have massive interest when not
    addressed. People don't even realize how much interest
    they're paying until they stop paying it. Imagine paying back
    a rather reasonable loan and suddenly you have 50x more
    money at the end of each month. The problem is that most
    people don't bother estimating their tech debt.
    — Anna Filina
    29 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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30. Later equals never
    — Dave LeBlanc
    30 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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31. NEVER TALK ABOUT
    ABOUT TECHNICAL DEBT
    31 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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32. WHAT IS THE MANDATE OF
    A SOFTWARE ENGINEER?
    32 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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33. Your mandate as a software engineer is
    to find solutions for the problems presented,
    with acceptable compromises between time, cost and
    quality, with buy-in from the management/leadership.
    33 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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34. 34 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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35. 35 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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36. ENGINEERING OBSESSION
    36 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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37. 37 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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38. 38 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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39. I might not have to work with you,
    you will have to work with someone like me,
    so you better be prepared
    39 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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40. THANK YOU!
    SRDJAN VRANAC // VRANAC@CODE4HIRE.COM // @VRANAC
    40 — Srdjan Vranac, @vranac, Code4Hire, Debug 2019
    

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