Digital Marketing: The Modern Marketing Strategy

This PDF document contains a Digital Marketing guide for beginners. You will get to know what Digital Marketing is, how it works, and the different media channels in Digital marketing. You will also learn why digital marketing is essential for every business in today's scenario. It is an opportunity to stand out ahead of your competitors.

Websintech is a leading digital marketing company in Delhi. We provide the best digital marketing service in Delhi NCR. Apart from digital marketing we also provide other services such as web development services, graphic designing services, videography, and photography services.

Transcript

1. DIGITAL MARKETING
   THE MODERN MARKETING STRATEGY
   

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2. TABLE OF CONTENT
   1. Introduction of Digital Marketing--------------------------------------1
   2. Necessity of Digital Marketing------------------------------------------2
   3. 2.1 Following are the reason why marketing is important------3
   4. Traditional Marketing vs. Digital Marketing------------------------4
   5. What is traditional marketing?-----------------------------------------5
   6. What is digital marketing or online marketing?-------------------6
   7. Media channels in digital marketing:---------------------------------7
   8. About Websintech---------------------------------------------------------8
   9. Our Services-----------------------------------------------------------------9
   10. Contact Us-------------------------------------------------------------------10
   

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3. INTRODUCTION OF DIGITAL
   MARKETING
   • As we are surrounded by internet in our daily lives, digital marketing has become powerful tool to
   improve online presence of brand or business. It is the best way to improvise the online presence of
   brands and promote products, services, or brands through online marketing or digital marketing.
   • Whether you're a business owner looking to expand your online presence or a marketer looking to stay
   on top this PPT will help you to understand the difference between the digital marketing and traditional
   marketing and you will get to know everything about online marketing.
   

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4. NECESSITY OF MARKETING
   Marketing is most important aspect for any business; it allows to understand their customers and market, and to
   effectively communicate its value proposition to potential customers. Now let’s understand the necessity of marketing.
   Following are the reason why marketing is important:
   • Creating awareness: Marketing helps businesses create awareness about their products and services among their
   target audience. This is important because without awareness, potential customers may not know that your
   business exists or what it offers.
   • Attracting customers: Marketing helps businesses attract and retain customers by communicating the value of their
   products and services. By identifying the needs and preferences of their target audience, businesses can create
   effective marketing campaigns that will appeal to potential customers.
   • Generating revenue: The ultimate goal of marketing is to generate revenue by increasing sales of products and
   services. Marketing helps businesses to reach more potential customers and to convert them into paying customers.
   • Building brand identity: Marketing helps businesses to build a strong brand identity that reflects the values and
   personality of the company. This can help to differentiate a business from its competitors, making it easier to attract
   and retain customers.
   • Keeping pace with competition: The business environment is highly competitive, marketing help to keep the
   business visible, communicative, to attract customers and to keep up with the market trends and competitors, this
   allows to adapt and improve their products and services.
   

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5. TRADITIONAL MARKETING VS. DIGITAL
   MARKETING
   In the present time two types of marketing exist that is
   traditional marketing and digital marketing. Both marketing are
   different from each other but their purpose and goal are same.
   Traditional marketing entirely based on offline media such as
   hoarding board, newspaper advertisement, pamphlet
   distribution, billboard, Television and radio advertisement etc.
   whereas digital marketing is the complete opposite of the
   traditional marketing. It is based on the online media and this is
   the one of the reason, digital marketing also known online
   marketing and internet marketing.
   

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6. WHAT IS TRADITIONAL MARKETING?
   • Traditional marketing refers to the use of conventional, pre-internet marketing methods, including print,
   television, radio, and billboards to reach customers. These methods rely on mass-marketing techniques,
   such as advertising in newspapers and magazines, or on the radio and television, billboards, and other
   forms of out-of-home advertising.
   • Traditional marketing also includes public relations and trade shows events, where a company or
   organization tries to generate media coverage and build relationships with industry stakeholders.
   Traditional marketing is less targeted and more broad-based than digital marketing, which allows for
   more targeted and personalized marketing campaigns.
   

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7. WHAT IS DIGITAL MARKETING OR
   ONLINE MARKETING?
   • Digital marketing is the practice of promoting products, services, or brands through the internet or
   electronic media, such as the social media, search engines, mobile apps, and email. The goal of digital
   marketing is to reach a target audience using digital channels in order to promote products, increase
   brand awareness, and ultimately drive sales.
   • Online Marketing campaigns often include tactics such as search engine optimization (SEO), pay-per-
   click advertising (PPC), social media marketing, content marketing, affiliate marketing, and email
   marketing. The use of digital channels enables businesses to analyze the performance of their
   campaigns in real-time, allowing for data-driven decision making and continuous optimization.
   

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8. MEDIA CHANNELS IN DIGITAL
   MARKETING
   • Search Engine Optimization (SEO): The process of optimizing a website to rank higher in search engine results pages (SERPs).
   • Pay-Per-Click (PPC) Advertising: A form of online advertising in which advertisers pay each time a user clicks on one of their
   ads.
   • Social Media Marketing: The use of social media platforms to promote a product or service.
   • Content Marketing: The creation and distribution of valuable, relevant, and consistent content to attract and engage a specific
   target audience.
   • Email Marketing: The use of email to promote a product or service.
   • Affiliate Marketing: A performance-based marketing strategy in which a business rewards one or more affiliates for each
   customer or visitor brought about by the affiliate's own marketing efforts.
   • Influencer Marketing: A form of marketing in which brands partner with influential people in their industry to promote their
   products or services.
   • Video Marketing: Using videos to promote a product or service, typically on platforms such as YouTube or Vimeo.
   • Display Advertising: Use of banners, images to promote product or services on website
   • Mobile Marketing: Marketing strategies that focus on reaching consumers through mobile devices such as smart phones and
   tablets.
   

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9. ABOUT WEBSINTECH
   • Websintech started in 2014 in Delhi, India. Websintech is a Trusted Web Partner. Websintech is providing the best
   website designing services, internet marketing services, designing branding and video marketing services in Delhi.
   Our web development is interactive and helps our clients gain a clear edge over their business competitors.
   • We know that more and more people have begun to use the smart phones and handheld devices to access internet.
   • You need a single website that can accommodate itself on various device platforms. This is the reason why we focus
   a great deal on the responsive web development so that your website is fully functional on any device. Our web
   developers have the right skills to successfully deploy that work effectively and efficiently.
   • We know that the internet is evolving all the time. This is the reason why it is not only important to remain up to
   date with the latest trends but also to anticipate the future needs and provide futuristic web solutions. We are a
   best website development company in Delhi NCR and our team works with the perfect blend of strategies and
   instincts.
   • Our website development team consists of the highly skilled and expert developers and programmers. We provide
   easy and quick solutions to our clients. Our major focus is to deliver 100% satisfying work to our clients within the
   promised time frame.
   

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10. OUR SERVICES
    We provide
    best digital marketing services in Delhi NCR. In
    order to remain relevant in the marketplace
    crammed with competitors, online presence is a
    must.
    We provide following services:
    • Web development
    • Digital marketing
    • Graphic designing
    • Video production and photography
    

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11. CONTACT US FOR CONSULTATION
    • Connect with us for any query regarding our services, we always available to assist you. We would like to
    help you.
    • Business Email: websintech.care@gmail.com
    • Phone & Whatsapp: +91 7982867731
    • Social Media: Facebook | Instagram | YouTube | Twitter
    

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