Personal Branding: A Quick How-To

I created this quick talk for the students in my "J452: Strategic PR Communication" course at the University of Oregon. Many of them are juniors and at the early stages of their PR education. As such, this talk was designed to jump-start their thinking about how to develop a personal brand with professional purpose. Updated in Fall of 2015.

Transcript

1. Personal Branding A Quick How-To for Writing, Blogging, Social Media and Digital Strategy Wendy Ames Dionísio, Instructor University of Oregon SOJC J452: Strategic PR Communication Fall 2015
3. KEY QUESTIONS TO CONSIDER —  Who do I want to be? —  What do I have to offer? —  Which qualities do I convey, exude, hold? —  Why should you hire me? —  What makes me stand above the competition? —  Why am I qualified to do PR for you?
4. Inspiration for Personal Brand —  Read articles posted by Wendy —  Read student blog examples posted by Wendy —  Do your own secondary research about branding —  Read PR- or industry-related blogs, starting right NOW —  Explore and test various social media platforms —  Read the author bio inside your favorite book’s cover —  Think of your favorite celeb – now write out their brand —  Watch a relevant TED talk —  Find a way to get inspired!
5. Questions for Wendy