Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
Dana Tessier - Seeking over searching - wiad17
Search
wiadOTT
February 18, 2017
130
0
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Dana Tessier - Seeking over searching - wiad17
wiadOTT
February 18, 2017
More Decks by wiadOTT
See All by wiadOTT
Scott Plewes - These are not the problems you are looking for - wiad17
wiadott
0
83
Annie Crombie - Designing for the content you have - wiad17
wiadott
0
44
Manu Singh, Peter Smith - Shifting towards a task-based IA - wiad17
wiadott
0
38
Nicola Evans - Architecting a system of suggestion - wiad17
wiadott
0
48
Jacinthe Ricard - Escaping Flatland - wiad17
wiadott
0
110
IA Summit 2016 - Architecting for simplicity and meaning amidst information chaos (Shopify reports: a case study)
wiadott
0
94
Kerry Surman - Combinations, compromises, and clean up - wiad2016
wiadott
0
140
Sarah Folkes, Christina Leclerc - In the Ring with IA Testing - wiad2016
wiadott
0
130
TBS - Towards a user centred IA for Canada.ca - wiad2016
wiadott
0
87
Featured
See All Featured
Designing Experiences People Love
moore
143
24k
Public Speaking Without Barfing On Your Shoes - THAT 2023
reverentgeek
1
600
Building Flexible Design Systems
yeseniaperezcruz
330
41k
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
aleyda
1
2.2k
Leadership Guide Workshop - DevTernity 2021
reverentgeek
1
400
More Than Pixels: Becoming A User Experience Designer
marktimemedia
3
570
AI: The stuff that nobody shows you
jnunemaker
PRO
10
1.2k
Everyday Curiosity
cassininazir
0
360
Being A Developer After 40
akosma
92
590k
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
marketingsoph
0
430
Redefining SEO in the New Era of Traffic Generation
szymonslowik
1
480
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.9k
Transcript
Seeking Over Searching Using IA to help users help themselves
World IA Day 2017 Dana Tessier
None
Why do you need to organize information if you can
just search everything?
Information Seeking Behaviour Information Need Seek Choose Evaluate & Use
Making the choice • Use synonyms • Use auto-suggestions or
predictive text suggestions • Evaluate sources • Evaluate strategy
Different information needs require different strategies
Search vs Browse • More than half of all users
prefer search • Many users are not skilled searchers • One fifth of users prefer to browse • The rest of users studied use both of these behaviours. https://www.nngroup.com/articles/search-and-you-may-find/
Different experience levels require different strategies
Different timelines require different strategies
Sense making A model created by Brenda Dervin to demonstrate
how people make sense of what they are seeing and how they translate that into words.
Make use of your data, information & knowledge
None
Knowledge Management Hierarchy of Needs
Questions? Thank you!