Sarah Folkes, Christina Leclerc - In the Ring with IA Testing - wiad2016

Transcript

1. ROCK’EM SOCK’EM USABILITY
2. Today’s Contenders
3. In This Corner... (Actually a really nice person)
4. In the opposite corner... (Rarely looks this angry IRL)
5. In the ring... Round 1
7. vs.
8. vs.
9. vs.
11. Architecture of Words Labels Motion Meaning UNDERSTANDING
12. “Our expertise with categories and connections will come in handy, but we must also dig deep into culture and cognition.” Sweet spot!
13. On the ropes... Round 2
14. Hang up the gloves Let’s Talk!
15. “Expert Assumptions” - to test later Running out of $ Running out of Time Cut Testing & Launch Anyway Cycle Of Mediocrity Amaze-balls Work Embarrassingly Crap Work
16. Testing… Testing... (Gloves back on)
17. Stages of Usability Testing 1. Foundation 2. Transition 3. Validation
18. FAILURE I coulda been an accountant
19. Why Fail? It means your testing is working.
20. Testing is a process, not an exercise.
21. Taste of victory Round 3
22. Outcomes
23. PRACTICAL OUTCOMES • Reduced costs (support, maintenance) • Save on development and redevelopment costs • Data about user behaviour • Competitive advantage • Success metrics (time on task, completion rates) • Improved user satisfaction
24. STRATEGIC OUTCOMES • Know your users • Defend your work • Define next steps/phases • Increased respect for the design process • Resolve and/or dilute internal conflicts • Resolve and/or dilute external conflicts
25. TKO! Happy User Happy Client Happy Team = Yay for Championing the User!
26. Thanks!