IA Summit 2016 - Architecting for simplicity and meaning amidst information chaos (Shopify reports: a case study)

Transcript

1. Architecting for simplicity and meaning amidst information chaos Shopify Reports: A case study
2. Oh hey... @virginiastart @_kyleaparker
3. Ottawa, Ontario, Canada
4. Prime Minister Justin Trudeau
5. Spring in Ottawa
6. 1. Layer in complexity 2. Integrate design, content, and research 3. Embrace vulnerability Today we’re going to talk about how to...
7. What is Shopify?
8. What is Shopify reports?
9. Disconnect between tasks and data
12. Bad data visualizations
13. It had to be approachable
14. How do you design business reporting for 243,000+ merchants?
15. 1. Layer in complexity 2. Integrate design, content, and research 3. Embrace vulnerability
16. Figure out what information you’re dealing with
17. Business processes Store Channel Product Variant Customer Addres Engagement ✓ ✓ ✓ ✓ ✓ Carts ✓ ✓ ✓ ✓ Checkouts ✓ ✓ ✓ ✓ Sales ✓ ✓ ✓ ✓ ✓ ✓ Payments ✓ ✓ ✓ ✓ Taxes ✓ ✓ ✓ ✓ ✓ Gift cards ✓ ✓ Conversion ✓ ✓ ✓ ✓ The bus matrix
18. Define your information objects
19. Sales Customers Traffic Products
20. See what else is out there
22. Do just enough mapping
23. Store performance Business operations How much did my store make this week? I need to do my taxes.
24. Define and prioritize tasks
25. Shopify reports Keep track of your project truisms Do the hard work for our merchants Are organized by merchant task Can be saved and favourited Etc.
26. Get out of the office
27. Eureka!
28. Think big, start small
29. Take one piece and make it your baby
30. Don’t pull the rug out from under your users
31. “Everything changed on the day of the new design’s launch. All of a sudden, everyone’s current knowledge was shifted back–almost to the point of a brand new employee.” - Jared Spool
32. Before After Implement in increments
33. Be scrappy!
34. To layer in complexity: ✓ Figure out what information you’re dealing with ✓ Define and prioritize tasks ✓ Think big, start small
35. 1. Layer in complexity 2. Integrate design, content, and research 3. Embrace vulnerability
36. Include everyone from the beginning
39. Become experts together
40. Become experts together
41. Become experts together
42. Learn about your users together
43. Let content lead the way
44. Content first!
45. Don’t get trapped in discipline silos
46. Keep other teams close
47. To integrate design, content, and research: ✓ Include everyone from the beginning ✓ Let content lead the way ✓ Break out of discipline silos
48. 1. Layer in complexity 2. Integrate design, content, and research 3. Embrace vulnerability
49. “Vulnerability is the birthplace of innovation, creativity, and change.” - Brené Brown
50. Show off your work (even if you think it sucks)
51. Show your work early and often
52. Get comfortable with feeling uncomfortable
53. Hold team health checks
54. Share honest feedback
55. Don’t gloss over the prickly bits
56. To embrace vulnerability: ✓ Show off your work ✓ Check in with your team often and honestly
57. 1. Layer in complexity 2. Integrate design, content, and research 3. Embrace vulnerability Today we talked about how to...
58. Thanks! @virginiastart @_kyleaparker
59. References Designing Embraceable Change, Jared Spool Just Enough Research, Erika Hall NN/g UX Conference (Chicago, 2014) The Power of Vulnerability, Brené Brown
60. Images Slide 3: flickr.com (Matt Wiebe) Slide 5: vogue.com Slide 6: cbc.ca Slide 14: observer.com Slide 31: bac-lac.gc.ca Slide 46: @jazyfent Slide 55: thewallpaper.co Slides 10, 21, 23, 34, 45: unsplash.com