Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Comdesk Brand Guidelines

3073b37b7235574c23961dd85a519242?s=47 widsley
November 30, 2021

Comdesk Brand Guidelines

3073b37b7235574c23961dd85a519242?s=128

widsley

November 30, 2021
Tweet

Transcript

  1. Brand Guidelines

  2. Comdesk brand mark Standard logo Lead & Flat logos Micro

    logo Usage on backgrounds Logo misuse 4 6 7 8 9 12 Image masking Photography 21 23 Our brand Brand Elements Colors Typography Primary colors Secondary colors 14 15 Headers General use 15 16 Table of contents 2
  3. Our Brand

  4. Our brand Comdesk brand mark 4 Comdesk brand mark 


    is made of simple overlapping shapes that form a speech bubble
  5. 5 Shapes of the mark resemble C and D letters

    in the Comdesk name Our brand Comdesk brand mark
  6. 6 The type set in Satoshi Black completes the logo.

    Safe space around it takes the dimensions of the mark itself Our brand Standard logo
  7. 7 Comdesk Lead & Comdesk Flat products have their own

    version of the logo with a colored descriptor Our brand Lead & Flat logos
  8. Comdesk mark can be used separately without
 a text 8

    Our brand Micro logo
  9. 9 Colored logo can be used only on a deep

    blue, white and black backgrounds Our brand Usage on backgrounds
  10. 10 Colored backgrounds require a monochrome version of the logo

    Our brand Usage on backgrounds
  11. 11 Photo backgrounds also require a monochrome version of the

    logo Our brand Usage on backgrounds
  12. 12 Our brand Logo misuse comdesk

  13. Colors

  14. Colors Primary colos 14 These colors are associated with main

    Comdesk products. Tangerine is for Comdesk Flat, Teal is for Comdesk Lead. Deep Blue and White colors are universal and can be used for any product Tangerine HEX
 RGB CMYK #FE624D 254-98-77 0-61-69-0 Deep Blue HEX
 RGB CMYK #141C48 20-28-72 20-17-0-72 White HEX
 RGB CMYK #FFFFFF 255-255-255 0-0-0-0 Teal HEX
 RGB CMYK #03B7CF 3-183-207 80-9-0-19
  15. Apricot HEX
 RGB CMYK #FFAE35 255-174-53 0-32-79-0 Fuchsia HEX
 RGB

    CMYK #DF1960 223-25-96 0-78-50-13 Cobalt HEX
 RGB CMYK #0F55BD 18-85-189 68-41-0-26 15 Secondary colors can be used as accents on a dark or white background Lime HEX
 RGB CMYK #4FFAA8 79-250-168 67-0-32-2 Colors Secondary colors
  16. Typography

  17. Aa Bb Cc Dd Ee Ff 
 Gg Hh Ii

    Jj Kk Ll Mm 
 Nn Oo Pp Qq Rr Ss Tt
 Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Colors Headers 17 Satoshi Black is used for headers and accents
  18. 18 Roboto is used for general texts in Japanese and

    English あ い う え お か き く け こ さ し す せ そ た ち つ て と な に ぬ ね の は ひ ふ へ ほ ま み む め も 一 二 三 四 五 六 七 八 九 Colors General use
  19. Brand Elements

  20. Image masking

  21. comdesk lead 電話営業の収益性を
 最大化させる AIを搭載した、モバイル連動できる唯一の コンタクトシステムで営業効率を最大化 資料請求 お問い合わせ Product Features

    Flow About comdesk lead 電話営業の収益性を
 最大化させる AIを搭載した、モバイル連動できる唯一の コンタクトシステムで営業効率を最大化 資料請求 お問い合わせ Product Features Flow About 21 Comdesk mark can be used as a mask for photos and imagery. Elements of the logo can be also used separately and arranged into patterns Brand elements Image masking
  22. Photography

  23. Brand elements Photography 23 Use imagery with prominent curved or

    straight lines to convey the idea of connection and movement. Blue tint is applied to all photos to create a distinct look
  24. 24 Stronger tint is used on black and white photos

    Brand elements Photography