Comdesk Brand Guidelines

Transcript

1. Brand Guidelines
2. Comdesk brand mark Standard logo Lead & Flat logos Micro logo Usage on backgrounds Logo misuse 4 6 7 8 9 12 Image masking Photography 21 23 Our brand Brand Elements Colors Typography Primary colors Secondary colors 14 15 Headers General use 15 16 Table of contents 2
3. Our Brand
4. Our brand Comdesk brand mark 4 Comdesk brand mark 
 is made of simple overlapping shapes that form a speech bubble
5. 5 Shapes of the mark resemble C and D letters in the Comdesk name Our brand Comdesk brand mark
6. 6 The type set in Satoshi Black completes the logo. Safe space around it takes the dimensions of the mark itself Our brand Standard logo
7. 7 Comdesk Lead & Comdesk Flat products have their own version of the logo with a colored descriptor Our brand Lead & Flat logos
8. Comdesk mark can be used separately without
 a text 8 Our brand Micro logo
9. 9 Colored logo can be used only on a deep blue, white and black backgrounds Our brand Usage on backgrounds
10. 10 Colored backgrounds require a monochrome version of the logo Our brand Usage on backgrounds
11. 11 Photo backgrounds also require a monochrome version of the logo Our brand Usage on backgrounds
12. 12 Our brand Logo misuse comdesk
13. Colors
14. Colors Primary colos 14 These colors are associated with main Comdesk products. Tangerine is for Comdesk Flat, Teal is for Comdesk Lead. Deep Blue and White colors are universal and can be used for any product Tangerine HEX
 RGB CMYK #FE624D 254-98-77 0-61-69-0 Deep Blue HEX
 RGB CMYK #141C48 20-28-72 20-17-0-72 White HEX
 RGB CMYK #FFFFFF 255-255-255 0-0-0-0 Teal HEX
 RGB CMYK #03B7CF 3-183-207 80-9-0-19
15. Apricot HEX
 RGB CMYK #FFAE35 255-174-53 0-32-79-0 Fuchsia HEX
 RGB CMYK #DF1960 223-25-96 0-78-50-13 Cobalt HEX
 RGB CMYK #0F55BD 18-85-189 68-41-0-26 15 Secondary colors can be used as accents on a dark or white background Lime HEX
 RGB CMYK #4FFAA8 79-250-168 67-0-32-2 Colors Secondary colors
16. Typography
17. Aa Bb Cc Dd Ee Ff 
 Gg Hh Ii Jj Kk Ll Mm 
 Nn Oo Pp Qq Rr Ss Tt
 Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Colors Headers 17 Satoshi Black is used for headers and accents
18. 18 Roboto is used for general texts in Japanese and English あ い う え お か き く け こ さ し す せ そ た ち つ て と な に ぬ ね の は ひ ふ へ ほ ま み む め も 一 二 三 四 五 六 七 八 九 Colors General use
19. Brand Elements
20. Image masking
21. comdesk lead 電話営業の収益性を
 最大化させる AIを搭載した、モバイル連動できる唯一の コンタクトシステムで営業効率を最大化 資料請求 お問い合わせ Product Features Flow About comdesk lead 電話営業の収益性を
 最大化させる AIを搭載した、モバイル連動できる唯一の コンタクトシステムで営業効率を最大化 資料請求 お問い合わせ Product Features Flow About 21 Comdesk mark can be used as a mask for photos and imagery. Elements of the logo can be also used separately and arranged into patterns Brand elements Image masking
22. Photography
23. Brand elements Photography 23 Use imagery with prominent curved or straight lines to convey the idea of connection and movement. Blue tint is applied to all photos to create a distinct look
24. 24 Stronger tint is used on black and white photos Brand elements Photography