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AFL Match Screen Pitch

Will Hurley
November 16, 2014

AFL Match Screen Pitch

Match Screen redesign for AFL Live iOS App as part of a pitch for a contract job with Outware Mobile.

Will Hurley

November 16, 2014
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  1. Requirements The same data in the existing design is to

    be available for the user. Take into consideration the AFL brand guidelines.
  2. Asset Breakdown Match Centre Heading Round Title Game Date and

    Time Team Logos Game Location Primary/Secondary Sponsor Game State - Played/Upcoming
  3. Fonts The redesign uses various weights of Helvetica Neue, most

    prominently lighter weights, such as on the match screen and main UI. Helvetica Neue Regular Helvetica Neue Light Helvetica Neue Medium Helvetica Neue Bold
  4. Design Features • The Bottom Nav simplified icons, blue and

    neutral colours • The Rounds Nav gets side swipe
  5. Design Features • The Bottom Nav simplified icons, blue and

    neutral colours • The Rounds Nav gets side swipe • Primarvy sponsor in fixed position, secondary sponsor set within Match Centre game list
  6. Design Features • The Bottom Nav simplified icons, blue and

    neutral colours • The Rounds Nav gets side swipe • Primarvy sponsor in fixed position, secondary sponsor set within Match Centre game list • Change winning score to bold
  7. Design Features • The Bottom Nav simplified icons, blue and

    neutral colours • The Rounds Nav gets side swipe • Primarvy sponsor in fixed position, secondary sponsor set within Match Centre game list • Change winning score to bold • Match complete copy change to Final
  8. Design Features • The Bottom Nav simplified icons, blue and

    neutral colours • The Rounds Nav gets side swipe • Primarvy sponsor in fixed position, secondary sponsor set within Match Centre game list • Change winning score to bold • Match complete copy change to Final • The team logos shrunk and team name added to appeal to lowest common denominator
  9. Design Features • The Bottom Nav simplified icons, blue and

    neutral colours • The Rounds Nav gets side swipe • Primarvy sponsor in fixed position, secondary sponsor set within Match Centre game list • Change winning score to bold • Match complete copy change to Final • The team logos shrunk and team name added to appeal to lowest common denominator • Teams, scores, details left align - tie in with game breakdown page for consistency
  10. Design Features • The Bottom Nav simplified icons, blue and

    neutral colours • The Rounds Nav gets side swipe • Primarvy sponsor in fixed position, secondary sponsor set within Match Centre game list • Change winning score to bold • Match complete copy change to Final • The team logos shrunk and team name added to appeal to lowest common denominator • Teams, scores, details left align - tie in with game breakdown page for consistency • Date background set to neutral color to promote team name, logo, scores
  11. Design Features • The Bottom Nav simplified icons, blue and

    neutral colours • The Rounds Nav gets side swipe • Primarvy sponsor in fixed position, secondary sponsor set within Match Centre game list • Change winning score to bold • Match complete copy change to Final • The team logos shrunk and team name added to appeal to lowest common denominator • Teams, scores, details left align - tie in with game breakdown page for consistency • Date background set to neutral color to promote team name, logo, scores • 1 line match descriptor added to entice user to find out more