Moving from Etsy to WooCommerce | Jeff Daigle

Transcript

1. 2017 Moving from Etsy to WooCommerce Jeff Daigle, Denver Business Design Consulting 20 October 2017
2. 2017 Why?
3. 2017 Why? How?
4. 2017 Why? How? Then What?
5. 2017 Why?
7. 2017 32 million unique visitors/month $2.4 Billion gross annual merchandise sales 1.8 million active sellers 30.6 million active buyers https://expandedramblings.com/index.php/etsy-statistics/
9. 2017 67% Women 69% No Children 50% Ages 18-34 48% Earn < $60k http://www.socialmediadd.com/etsy-marketing-infographic_a/345.htm
11. 2017 Estimated Average Selling Price of $30
14. 2017 20¢ Listing Fee 3.5% Transaction Fee 3% + 25¢ Payment Processing Fee
18. 2017 “Where’d you get that cool hat?”
19. 2017 “Where’d you get that cool hat?” “Oh, I got it from Etsy.”
27. 2017 How?
30. 2017 Etsy API REST API
31. 2017 Etsy API REST API http://omniwp.com/apps/woocommerce-etsy-importer/
37. 2017 Etsy API REST API
38. 2017 Listing
39. 2017 Listing “Variation” “Variation” “Variation”
40. 2017 Listing “Variation” “Variation” “Variation” Listing
41. 2017 Listing “Variation” “Variation” “Variation” Listing Offering
42. 2017 Listing “Variation” “Variation” “Variation” Listing Offering V1a V2a V1b V2b
43. 2017 Listing “Variation” “Variation” “Variation” Listing Offering P4 P2 P1 P3 V1a V2a V1b V2b
44. 2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b V2b Product VP4 VP2 VP1 VP3 PA1a PA2a PA1b PA2b
45. 2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b V2b Product
46. 2017 Etsy API REST API Etsy API REST API ?
47. 2017 Listing Offering P4 P2 P1 P3 V1a V2a V1b V2b Product VP4 VP2 VP1 VP3 PA1 PA3 PA3 PA2
48. 2017 Then What?
50. 2017 20¢ Listing Fee 3.5% Transaction Fee 3% + 25¢ Payment Processing Fee
51. 2017 Market Segmentation
52. 2017 Market Segmentation Product Ladder
61. 2017 Happily Ever After…?
62. 2017 Happily Ever After…?
63. 2017 Thanks. Questions? @dbdcllc https://dbdc.us/wooconf2017