Enterprise ecommerce with WooCommerce at the centre of your architecture | David Lockie

1885ae854a900f592f0e22e609c0c345?s=47 WooConf
October 20, 2017

Enterprise ecommerce with WooCommerce at the centre of your architecture | David Lockie

1885ae854a900f592f0e22e609c0c345?s=128

WooConf

October 20, 2017
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Transcript

  1. Enterprise ecommerce with at the center PEI Media - a

    case study by Pragmatic
  2. Introduction Once upon a time in London

  3. Introduction - client profile PEI Media is an international financial

    media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
  4. Introduction - client profile PEI Media is an international financial

    media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
  5. Introduction - client profile PEI Media is an international financial

    media group that produces editorial, data, event and advertising products for alternative asset classes within the private equity market. @pragmaticweb / pragmatic.agency / d@pragmatic.agency
  6. Introduction - Programme Purpose "Transform the PEI Media business to

    deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  7. Introduction - Programme Purpose "Transform the PEI Media business to

    deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  8. Introduction - Programme Purpose "Transform the PEI Media business to

    deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  9. Introduction - Programme Purpose "Transform the PEI Media business to

    deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  10. Introduction - Programme Purpose "Transform the PEI Media business to

    deliver significant growth from premium products based on a modern flexible technology platform" @pragmaticweb pragmatic.agency d@pragmatic.agency
  11. Why Pragmatic? @pragmaticweb pragmatic.agency d@pragmatic.agency

  12. Why Pragmatic? Trusted partner for many years @pragmaticweb / pragmatic.agency

    / d@pragmatic.agency
  13. Why Pragmatic? WordPress @pragmaticweb / pragmatic.agency / d@pragmatic.agency

  14. Why Pragmatic? Shared vision @pragmaticweb / pragmatic.agency / d@pragmatic.agency

  15. Why Pragmatic? Capability + Capacity + Culture @pragmaticweb / pragmatic.agency

    / d@pragmatic.agency
  16. Why Pragmatic? Bias for action @pragmaticweb / pragmatic.agency / d@pragmatic.agency

  17. Why WordPress? @pragmaticweb pragmatic.agency d@pragmatic.agency

  18. Why WordPress? Great for content publishing @pragmaticweb / pragmatic.agency /

    d@pragmatic.agency
  19. Why Pragmatic? Good score on RFP @pragmaticweb / pragmatic.agency /

    d@pragmatic.agency
  20. Why WordPress? Loved Visual Composer’s flexibility @pragmaticweb / pragmatic.agency /

    d@pragmatic.agency
  21. Why WordPress? @pragmaticweb / pragmatic.agency / d@pragmatic.agency Off-the-shelf theming created

    early trust and alignment
  22. Why WooCommerce? @pragmaticweb pragmatic.agency d@pragmatic.agency

  23. Why WooCommerce? @pragmaticweb / pragmatic.agency / d@pragmatic.agency Streamlined checkout experience

  24. Why WooCommerce? @pragmaticweb / pragmatic.agency / d@pragmatic.agency Centralised content management

    alongside editorial
  25. Supports multiple product types Why WooCommerce? @pragmaticweb / pragmatic.agency /

    d@pragmatic.agency
  26. Integratable and extendable Why WooCommerce? @pragmaticweb / pragmatic.agency / d@pragmatic.agency

  27. Technical design @pragmaticweb pragmatic.agency d@pragmatic.agency

  28. Webpage http://

  29. Webpage http:// Data Architecture Experience

  30. “Intuitive and easy interfaces to ease adoption for editorial teams

    to manage content production and presentation themselves, with no technical input required“ WordPress
  31. Webpage http:// Data Architecture Experience

  32. Webpage http:// Data Architecture Experience

  33. “Integrate ecommerce content with editorial and other web content” WooCommerce

    CRM
  34. Webpage http:// Data Architecture Experience

  35. Webpage http:// Data Architecture Experience IDAM

  36. Screenshot without paywall Identity & Access Management “New identity &

    access models including...”
  37. “...password-less authentication, progressive data capture and metered access for audience

    development” Passwordless Access CRM
  38. Webpage http:// Data Architecture Experience IDAM

  39. Webpage http:// Data Architecture Experience IDAM Search Result

  40. “Supports SEO/SEM and social best practice” SEO Webpage http://

  41. Webpage http:// Data Architecture Experience IDAM Search Result

  42. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search
  43. “A new website, with enriched presentation of content combining articles

    & tabulated data” Enhanced web page R&A Database
  44. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search
  45. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM
  46. “Improve conversion rates through shorter checkout journey and a better

    customer experience” WooCommerce checkout CRM
  47. “Increased productivity of customer service and sales team” Updated entitlement

    CRM
  48. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM
  49. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM Tag Manager Business Intelligence Google Analytics
  50. Screenshot without paywall “Improve sales through marketing automation” “Create propensity

    models from e-sales and continuously improve acquisition and retention efforts” GTM datalayer CRM Google Analytics
  51. Webpage http:// Data Architecture Experience IDAM Search Result R&A Database

    Elastic Search CRM Tag Manager Business Intelligence Google Analytics
  52. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS

    R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
  53. “Drive audience engagement, sessions, session times, pageviews & repeat visits”

    “Enriched, contextual tagging of content and data” “New personalised customer experience” Personalisation CRM Google Analytics Tag Manager Business Intelligence
  54. Webpage http:// Tag Manager Business Intelligence CRM Google Analytics EMS

    R&A Database Elastic Search Data Architecture Experience IDAM Search Result Newsletter
  55. Operational design @pragmaticweb pragmatic.agency d@pragmatic.agency

  56. Operational design Agile / Scrum PEI & Pragmatic

  57. Operational design Building trust Agile / Scrum PEI & Pragmatic

  58. Operational design Agile / Scrum Re-skilling & Re-rolling PEI &

    Pragmatic Building trust
  59. Operational design WoW with stakeholders Agile / Scrum Re-skilling &

    Re-rolling PEI & Pragmatic Building trust
  60. Operational design WoW with stakeholders Agile / Scrum Delivery Re-skilling

    & Re-rolling PEI & Pragmatic Building trust
  61. Example programme status report @pragmaticweb pragmatic.agency d@pragmatic.agency

  62. “The project to be delivered in iterative phases – following

    Agile methodologies” Operational design
  63. None
  64. None
  65. None
  66. None
  67. None
  68. None
  69. None
  70. Results @pragmaticweb pragmatic.agency d@pragmatic.agency

  71. “It’s remarkable to think how far we’ve come as a

    business in less than a year” “I’ve seen similar projects take twice as long and cost four times as much” Results • PEI now has a team of Agile-trained product managers, subject matter experts • The business product now has representation at the highest level • Increased organisational confidence with digital • Improved IP protection through passwordless • Editors and journalists are happier and more empowered • Now remediation is well underway, eyes are turning towards achieving the vision ahead
  72. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - Migration status Live Testing To

    start SI PEI
  73. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - Migration status Live Testing To

    start PERE PDI II PFM
  74. @pragmaticweb pragmatic.agency d@pragmatic.agency Results - Migration status Live Testing To

    start REC AGRI
  75. Total traffic UP 23% UP 27% Results - Quantitative -

    SI.com Organic traffic
  76. Mobile traffic UP 40% Results - Quantitative - PEI.com Organic

    traffic UP 20%
  77. • Don't underestimate how quickly the commercial runway ends. •

    Importance of having client-side expertise and trusted voices • Understand your stakeholders • The transitions and gaps are the toughest parts • Invest in the relationships • T-shirt sizing works Results - Lessons learned • The real power of tools: JIRA, Confluence, Bitbucket, Slack, Jenkins • The sheer betterness of Agile • Sometimes you have to trust your team to deliver. • Off-the-shelf themes and visual composer: haters gonna hate but we've seen great success.
  78. Q&A Pragmatic Team at WordCamp EU, Paris I’d love to

    hear your questions! @pragmaticweb / pragmatic.agency / d@pragmatic.agency
  79. @pragmaticweb / pragmatic.agency / d@pragmatic.agency