When we think of CRO projects, they’re usually categorised as a unique piece of ongoing work, conducted by a small, select team. This approach is suitable for small-medium scale projects, but what happens when you’re working Agile with an enterprise client?
Both CRO and Agile promote perpetual, iterative cycles of development; often short cycles, to keep projects lean and meaningful. Laura’s talk will explore the shape of each technique, providing insight on the advantages and pitfalls of running a dual process. This talk will include a case study, demonstrating how Pragmatic weaved CRO and Agile together in a live situation.