Weaving CRO and Agile methodologies: A Big Brand Case Study | Laura Nelson

1885ae854a900f592f0e22e609c0c345?s=47 WooConf
October 20, 2017

Weaving CRO and Agile methodologies: A Big Brand Case Study | Laura Nelson

When we think of CRO projects, they’re usually categorised as a unique piece of ongoing work, conducted by a small, select team. This approach is suitable for small-medium scale projects, but what happens when you’re working Agile with an enterprise client?

Both CRO and Agile promote perpetual, iterative cycles of development; often short cycles, to keep projects lean and meaningful. Laura’s talk will explore the shape of each technique, providing insight on the advantages and pitfalls of running a dual process. This talk will include a case study, demonstrating how Pragmatic weaved CRO and Agile together in a live situation.

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WooConf

October 20, 2017
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