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Scaling WooCommerce for international sales | Jimmy Rosén & Richard Sweeney
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WooConf
October 20, 2017
Business
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Scaling WooCommerce for international sales | Jimmy Rosén & Richard Sweeney
WooConf
October 20, 2017
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Transcript
Scaling WooCommerce for international sales
Jimmy Rosén Founder, Angry Creative
Richard Sweeney Senior developer, Angry Creative
E-commerce Elastic Search & Solr GitLab phpUnit Laravel BuddyPress Social
Intranet Digital marketing Monitoring WooCommerce
Case: iDeal of Sweden
None
Fast-paced startup
Why WooCommerce?
Cashflow
”WooCommerce won’t scale, use X” - Generic E-commerce development firm
Bang for the buck
The mission
Goal 1 Make current setup survive
Goal 2 Build brand & increase conversion
Goal 3 New market in < 1 week
Goal 4 Scale from $0.5M to $120M
What we did
Process
Architecture
WooPIM
None
Custom checkout
None
Hosting
Results
Conversions are up +24%
Launching in new markets in 2 days
Scaling
Takeaways
Takeaway 1 GeoIP is harder than you think
Takeaway 2 Scaling multisite < Scaling single instance
Takeaway 3 ERP & PIM
Takeaway 4 Good partner is 80%
Takeaway 5 You can’t spend enough on hosting
We’re here all week! angrycreative.se
Questions? angrycreative.se
Thank you! angrycreative.se