Scaling WooCommerce for international sales | Jimmy Rosén & Richard Sweeney

1885ae854a900f592f0e22e609c0c345?s=47 WooConf
October 20, 2017

Scaling WooCommerce for international sales | Jimmy Rosén & Richard Sweeney

1885ae854a900f592f0e22e609c0c345?s=128

WooConf

October 20, 2017
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Transcript

  1. Scaling WooCommerce for international sales

  2. Jimmy Rosén Founder, Angry Creative

  3. Richard Sweeney Senior developer, Angry Creative

  4. E-commerce Elastic Search & Solr GitLab phpUnit Laravel BuddyPress Social

    Intranet Digital marketing Monitoring WooCommerce
  5. Case: iDeal of Sweden

  6. None
  7. Fast-paced startup

  8. Why WooCommerce?

  9. Cashflow

  10. ”WooCommerce won’t scale, use X” - Generic E-commerce development firm

  11. Bang for the buck

  12. The mission

  13. Goal 1 
 Make current setup survive

  14. Goal 2 Build brand & increase conversion

  15. Goal 3 New market in < 1 week

  16. Goal 4 
 Scale from $0.5M to $120M

  17. What we did

  18. Process

  19. Architecture

  20. WooPIM

  21. None
  22. Custom checkout

  23. None
  24. Hosting

  25. Results

  26. Conversions are up +24%

  27. Launching in new markets in 2 days

  28. Scaling

  29. Takeaways

  30. Takeaway 1 GeoIP is harder than you think

  31. Takeaway 2 Scaling multisite < Scaling single instance

  32. Takeaway 3 ERP & PIM

  33. Takeaway 4 Good partner is 80%

  34. Takeaway 5 You can’t spend enough on hosting

  35. We’re here all week! angrycreative.se

  36. Questions? angrycreative.se

  37. Thank you! angrycreative.se