Scaling WooCommerce for international sales | Jimmy Rosén & Richard Sweeney

Transcript

1. Scaling WooCommerce for international sales
2. Jimmy Rosén Founder, Angry Creative
3. Richard Sweeney Senior developer, Angry Creative
4. E-commerce Elastic Search & Solr GitLab phpUnit Laravel BuddyPress Social Intranet Digital marketing Monitoring WooCommerce
5. Case: iDeal of Sweden
7. Fast-paced startup
8. Why WooCommerce?
9. Cashflow
10. ”WooCommerce won’t scale, use X” - Generic E-commerce development firm
11. Bang for the buck
12. The mission
13. Goal 1 
 Make current setup survive
14. Goal 2 Build brand & increase conversion
15. Goal 3 New market in < 1 week
16. Goal 4 
 Scale from $0.5M to $120M
17. What we did
18. Process
19. Architecture
20. WooPIM
22. Custom checkout
24. Hosting
25. Results
26. Conversions are up +24%
27. Launching in new markets in 2 days
28. Scaling
29. Takeaways
30. Takeaway 1 GeoIP is harder than you think
31. Takeaway 2 Scaling multisite < Scaling single instance
32. Takeaway 3 ERP & PIM
33. Takeaway 4 Good partner is 80%
34. Takeaway 5 You can’t spend enough on hosting
35. We’re here all week! angrycreative.se
36. Questions? angrycreative.se
37. Thank you! angrycreative.se