Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Scaling WooCommerce for international sales | J...

Avatar for WooConf WooConf
October 20, 2017
Business
0
850

Scaling WooCommerce for international sales | Jimmy Rosén & Richard Sweeney

Avatar for WooConf

WooConf

October 20, 2017
Tweet

More Decks by WooConf

See All by WooConf
Weaving CRO and Agile methodologies: A Big Brand Case Study | Laura Nelson
Avatar for WooConf wooconf
0
430
Open eCommerce | Beka Rice
Avatar for WooConf wooconf
2
420
Enterprise ecommerce with WooCommerce at the centre of your architecture | David Lockie
Avatar for WooConf wooconf
0
540
Paid Search and eCommerce | Elizabeth Marsten
Avatar for WooConf wooconf
0
100
How To Price Your Product for Profitability | Kenn Kelly
Avatar for WooConf wooconf
0
85
Moving from Etsy to WooCommerce | Jeff Daigle
Avatar for WooConf wooconf
1
110
WooCommerce Speed Demon | Zach Stepek
Avatar for WooConf wooconf
1
420
Using the Woo API for Data Visualization with JavaScript | Zac Gordon
Avatar for WooConf wooconf
0
160
Test Everything, or just set money on fire | Brian Richards
Avatar for WooConf wooconf
0
110

Other Decks in Business

See All in Business
Sales Marker Culture book
Avatar for Sales Marker salesmarker
PRO
36
58k
Recruitment Deck_Growth Strategy_202506
Avatar for SIXTYPERCENT sixtypercent
0
510
jinjer recruiting pitch
Avatar for jinjer_official jinjer_official
0
74k
フルリモートで社内にどうやって自分の居場所を作るのか？
Avatar for Satoshi Kaneyasu satoshi256kbyte
9
17k
採用ピッチデック
Avatar for M&A Cloud macloud
3
76k
tokyo_dbt_meetup_#14_意志ある羅針盤たれ＜データサイド＞
Avatar for 山口貴矢 t_yamaguchi
3
590
Arches 会社説明資料/ HR Deck
Avatar for Kota Aoki arches0501
0
13k
略歴 (2025年6月27日)
Avatar for Tetsuya Sogo tsogo817421
2
350
組織を AI との協働に最適化する ~ AI と人が補完しあって成長し続ける組織の作り方 ~
Avatar for Ryosuke Yoshizaki yoshizaki
0
540
FERMENSTATION Recruitment
Avatar for FERMENSTATION fermenstation
0
440
rsgt2025-hub-discount-guy
Avatar for Steve Aoki aokiplayer
0
250
OpenBridge株式会社 会社紹介資料 / We are hiring
Avatar for OpenBridge openbridge
0
330

Featured

See All Featured
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
29
9.6k
BBQ
Avatar for Matthew Crist matthewcrist
89
9.7k
Producing Creativity
Avatar for Steve Smith orderedlist
PRO
346
40k
Why You Should Never Use an ORM
Avatar for John Nunemaker jnunemaker
PRO
58
9.4k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
6
320
The Cult of Friendly URLs
Avatar for Andy Hume andyhume
79
6.5k
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
462
33k
Raft: Consensus for Rubyists
Avatar for Patrick Van Stee vanstee
140
7k
Why Our Code Smells
Avatar for Brandon Keepers bkeepers
PRO
336
57k
The MySQL Ecosystem @ GitHub 2015
Avatar for Sam Lambert samlambert
251
13k
Designing Experiences People Love
Avatar for Jonathan Moore moore
142
24k
Building Flexible Design Systems
Avatar for Yesenia Perez-Cruz yeseniaperezcruz
328
39k

Transcript

  1. Scaling WooCommerce for international sales

  2. Jimmy Rosén Founder, Angry Creative

  3. Richard Sweeney Senior developer, Angry Creative

  4. E-commerce Elastic Search & Solr GitLab phpUnit Laravel BuddyPress Social

    Intranet Digital marketing Monitoring WooCommerce

  5. Case: iDeal of Sweden

  6. None

  7. Fast-paced startup

  8. Why WooCommerce?

  9. Cashflow

  10. ”WooCommerce won’t scale, use X” - Generic E-commerce development firm

  11. Bang for the buck

  12. The mission

  13. Goal 1 
 Make current setup survive

  14. Goal 2 Build brand & increase conversion

  15. Goal 3 New market in < 1 week

  16. Goal 4 
 Scale from $0.5M to $120M

  17. What we did

  18. Process

  19. Architecture

  20. WooPIM

  21. None

  22. Custom checkout

  23. None

  24. Hosting

  25. Results

  26. Conversions are up +24%

  27. Launching in new markets in 2 days

  28. Scaling

  29. Takeaways

  30. Takeaway 1 GeoIP is harder than you think

  31. Takeaway 2 Scaling multisite < Scaling single instance

  32. Takeaway 3 ERP & PIM

  33. Takeaway 4 Good partner is 80%

  34. Takeaway 5 You can’t spend enough on hosting

  35. We’re here all week! angrycreative.se

  36. Questions? angrycreative.se

  37. Thank you! angrycreative.se