Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Divi Schema Child Theme Presentation

WP-Buddy
February 26, 2013

Divi Schema Child Theme Presentation

An easy-to-understand slideshow of what "Microdata" and "Rich Snippets" are and how it's integrated in my new Divi Schema WordPress Child Theme which you can find here: http://wp-buddy.com/products/themes/divischema/

Thanks for watching!

WP-Buddy

February 26, 2013
Tweet

More Decks by WP-Buddy

Other Decks in Programming

Transcript

  1. About MICRODATA

  2. Microdata ... is a synonym for particular HTML statements. It

    can be embedded into HTML to provide additional information to the search engines. !
  3. Have you ever seen something like this
 on search results?

  4. Stars

  5. Stars Clickable Links on breadcrumbs

  6. Stars Clickable Links on breadcrumbs Event Information

  7. Stars Clickable Links on breadcrumbs Event Information Products

  8. It‘s called „Rich Snippets“

  9. And it can influence your
 click-through rate on your search

    results.
  10. And it was first used by


  11. Guess what!?


  12. I‘ve built a (child) theme which fully supports this stuff.


  13. automatically ...


  14. No coding skills needed.


  15. And it‘s for
 of course :-)


  16. By the way, it‘s called
 „Schema“


  17. By the way, it‘s called
 „Schema“
 (because it uses schema.org

    syntax)

  18. you can find it on
 wp-buddy.com
 and ...


  19. Check this out ...


  20. It tells the search engines that:


  21. It tells the search engines that:
 This whole thing is

    a blog!
  22. It tells the search engines that:
 This is the header

    of the site.
  23. It tells the search engines that:
 My awesome blog This

    is the best website ever! this is the overall title.
  24. It tells the search engines that:
 My awesome blog This

    is the best website ever! this is the subtitle.
  25. It tells the search engines that:
 this is the main

    navigation That‘s me Contact me Whatever
  26. It tells the search engines that:
 this is a breadcrumb

    Homepage / Contact me
  27. It tells the search engines that:
 this, too! Homepage /

    Contact me / Where you can find me
  28. It tells the search engines that:
 the title of the

    main content area About me
  29. It tells the search engines that:
 even more sub-headlines in

    the content area About me ! H1 H2 H3 H4 H5 H6
  30. It tells the search engines that:
 aside information

  31. It tells the search engines that:
 aside information [Author] [Date

    published] [Categories] [Comments|
  32. It tells the search engines that:
 If you have a

    Google+ account, you can link it with your website [Author] [Date published] [Categories] [Comments|
  33. It tells the search engines that:
 If you have a

    Google+ account, you can link it with your website [Author] [Date published] [Categories] [Comments| Your picture will appear in Google‘s search results.
  34. It tells the search engines that:
 If you have a

    Google+ account, you can link it with your website [Author] [Date published] [Categories] [Comments| Your picture will appear in Google‘s search results. Cool, isn‘t it?
  35. It tells the search engines that:
 this is the main

    content (important) Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. ! Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
  36. It tells the search engines that:
 article image (if any)

    Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
  37. It tells the search engines that:
 footer-article aside information [word-count]

    [interaction-count] [content language]
  38. It tells the search engines that:
 the total number of

    likes + tweets [word-count] [interaction-count] [content language]
  39. It tells the search engines that:
 the footer of the

    site
  40. It tells the search engines that:
 the footer of the

    site + a sidebar as well
  41. It tells the search engines that:
 another sidebar

  42. It tells the search engines that:
 and sidebar items [widget

    title] [some cool
 widget content goes here]
  43. It tells the search engines that:
 number of comments 2

    Comments Jeff Maybe 2013-06-12 11:12 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Mary Maybe 2013-06-13 12:11 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
  44. It tells the search engines that:
 comment 2 Comments Jeff

    Maybe 2013-06-12 11:12 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Mary Maybe 2013-06-13 12:11 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
  45. It tells the search engines that:
 comment 2 Comments Jeff

    Maybe 2013-06-12 11:12 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Mary Maybe 2013-06-13 12:11 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. + author name
  46. It tells the search engines that:
 comment 2 Comments Jeff

    Maybe 2013-06-12 11:12 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Mary Maybe 2013-06-13 12:11 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. + author name + author URL
  47. It tells the search engines that:
 comment 2 Comments Jeff

    Maybe 2013-06-12 11:12 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Mary Maybe 2013-06-13 12:11 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. + author name + author URL + author rating ⋆⋆⋆⋆⋆ ⋆⋆⋆⋆⋆
  48. It tells the search engines that:
 comment 2 Comments Jeff

    Maybe 2013-06-12 11:12 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Mary Maybe 2013-06-13 12:11 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. + author name + author URL + author rating + date and time ⋆⋆⋆⋆⋆ ⋆⋆⋆⋆⋆
  49. It tells the search engines that:
 comment 2 Comments Jeff

    Maybe 2013-06-12 11:12 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Mary Maybe 2013-06-13 12:11 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. + author name + author URL + author rating + date and time + content ⋆⋆⋆⋆⋆ ⋆⋆⋆⋆⋆
  50. It tells the search engines that:
 comment 2 Comments Jeff

    Maybe 2013-06-12 11:12 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Mary Maybe 2013-06-13 12:11 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. + author name + author URL + author rating + date and time + content + author picture ⋆⋆⋆⋆⋆ ⋆⋆⋆⋆⋆
  51. And a lot more!


  52. Is this the
 future of seo?


  53. Microdata will be the top trend
 2014!
 Start now!


  54. wp-buddy.com
 Schema Child Theme for WordPress - Out now!