Why listen to me? ● 15 years in web development ● 6 years WordPress development ● Built a variety of products in various languages: asp, asp.net, cold fusion, php, python ● Lots of failures ● Author of the Coming Soon Pro plugin.
WordPress Market ● 62 Million WordPress Sites ● 20-25% of new site are WordPress ● As of 2011, over 100,000 new WordPresses are created every day. ● 17% of the the top 1 Million Websites ● 120 plus languages source: http://yoast.com/wordpress-stats/ and http://en.wordpress.com/stats/
Who are the users of WordPress and who can we sell to? ● Do-it-yourself end users ● Fortune 5 Million ● Enterprise ● WordPress Assemblers ● Theme and Plugin Developers
How much money can you make? ● WooThemes 2 Million per year 2010 http://mixergy.com/adii-rockstar-interview/ ● Kresi 2 Million http://notes.envato.com/authors/kriesi-wins-the-race-to-2-million/ ● SEO Smart Links $80,000 http://www.prelovac.com/vladimir/how-i-made-80000-with-a-single-wordpress- plugin ● Nivo Slider $200,000 16 months http://gilbert.pellegrom.me/nivo-slider-the-story-so-far/
How do I get started research ideas? ● Scratch your own itch. ● Sell something you've already made or a byproduct. ● Look at the WP.org forums. ● Look the through the plugins repo. ● Look at themes. ● Look at current services. ● Niche Products
Traffic and the Math Say you want to make $1000 per month You need to make an average $33 per day Product Price $49 ~ 0.7 or 20 units per month. Conversion Rate Total Conversions/Total Views X 100 = Conversion Rate 20/ ? = 0.02
Marketing your product ● SEO organic and in the repo ● Release free version ● Blog Post ● Contact Bloggers and Affiliate Marketer ● Sponsor and speak at WordPress events ● Pay-Per-Click ● Mailing lists, niche advertising, social media, video sharing, partnerships, and podcast
Supporting your product ● Don't use just email ● Zendesk ● Helpscout ● UserVoice Support metrics is a key to making future pricing and product decisions.
Quotes "People are happy to pay for things that are good. Don’t be afraid to charge for your services." Jason Fried http://productpeople.tv/2013/02/27/ep15-jason-fried/
Resources ● Heinemeier Hansson at Startup School 08 http://www.youtube.com/watch?v=0CDXJ6bMkMY ● Kissmetrics Blog http://blog.kissmetrics.com/ ● Start Small Stay Small / Microprenuer Academy - Rob Walling http://www.startupbook.net/ ● Unicorn Free - Amy Hoy http://unicornfree.com/