A presentation by Shauna MacKenzie of Mackenzie Image Consulting at the WordPress Charleston User Group meetup on March 11, 2014
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SELLING CONTENT ONWORDPRESSPlanning | Packaging | Plugins | Promotion | ProcessTWEET ME! @MsShaunaMack
NECESSITY IS THEMOTHER OFTAKING CHANCES.Mark TwainTWEET ME! @MsShaunaMack
PLANNING66% of the most effective content marketershave a “documented content strategy” !86% have a dedicated person or teammanaging that strategy. (webdamsolutions.com) !TWEET ME! @MsShaunaMack
PLANNING• Free Content • Strong opt-ins • Beautiful aesthetics • Captivating copy • FunnelTWEET ME! @MsShaunaMack
KNOW WHAT YOURCUSTOMERS WANT MOSTAND WHAT YOUR COMPANYDOES BEST. FOCUS ONWHERE THOSE TWO MEET.Kevin StirtzTWEET ME! @MsShaunaMack
PACKAGINGebooks | ecourses | membership sites online classrooms | webinars | challengesselling dropbox access | subscriptionsdownloads | newslettersTWEET ME! @MsShaunaMack
PLUGINS & INTEGRATIONSThemes Functionality Secure Pages & Payment Gateways Landing Pages Squeeze Pages Membership ManagementTWEET ME! @MsShaunaMack
THEME: THESISTWEET ME! @MsShaunaMack
THEME: OPTIMIZEPRESSTWEET ME! @MsShaunaMack
FUNCTIONALITY: W3TWEET ME! @MsShaunaMack
FUNCTIONALITY: WISTIATWEET ME! @MsShaunaMack
SECURE PAGES: PAY PER VIEWTWEET ME! @MsShaunaMack
SECURE PAGES: CLEENGTWEET ME! @MsShaunaMack
LANDING PAGES: OPTIMIZEPRESSTWEET ME! @MsShaunaMack
SQUEEZE PAGES: LEADPAGESTWEET ME! @MsShaunaMack
MEMBERSHIP: WISHLISTTWEET ME! @MsShaunaMack
MEMBERSHIP: DIGITAL ACCESS PASSTWEET ME! @MsShaunaMack
PROMOTIONWhat’s your hook?Opt-In Bribe Tour Videos Free Lesson Free Trial $1 Trial Memberships Free Webinars + VIP OfferTWEET ME! @MsShaunaMack
STOP SELLING.START HELPING.ZigZiglarTWEET ME! @MsShaunaMack
FREE LESSON PROMOTIONTWEET ME! @MsShaunaMack
OPT-IN BRIBE + THANK YOU PAGETWEET ME! @MsShaunaMack
PROCESSProvideValueConvertBuild ListSell Content You’re Passionate AboutTWEET ME! @MsShaunaMack
TAKEAWAYSContent is only as good as its packaging Build a machine Sanity is optionalTWEET ME! @MsShaunaMack
@MsShaunaMack [email protected]