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Packaging and Selling Content on WordPress

WordPress Charleston User Group
March 11, 2014
How-to & DIY
2
110

Packaging and Selling Content on WordPress

A presentation by Shauna MacKenzie of Mackenzie Image Consulting at the WordPress Charleston User Group meetup on March 11, 2014

WordPress Charleston User Group

March 11, 2014
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Transcript

  1. View Slide

  2. SELLING CONTENT ON
    WORDPRESS
    Planning | Packaging | Plugins | Promotion | Process
    TWEET ME!

    @MsShaunaMack

    View Slide

  3. NECESSITY IS THE
    MOTHER OF
    TAKING CHANCES.
    Mark Twain
    TWEET ME!

    @MsShaunaMack

    View Slide

  4. PLANNING
    66% of the most effective content marketers
    have a “documented content strategy”

    !
    86% have a dedicated person or team
    managing that strategy.

    (webdamsolutions.com)

    !
    TWEET ME!

    @MsShaunaMack

    View Slide

  5. PLANNING
    • Free Content

    • Strong opt-ins

    • Beautiful aesthetics

    • Captivating copy

    • Funnel
    TWEET ME!

    @MsShaunaMack

    View Slide

  6. KNOW WHAT YOUR
    CUSTOMERS WANT MOST
    AND WHAT YOUR COMPANY
    DOES BEST. FOCUS ON
    WHERE THOSE TWO MEET.
    Kevin Stirtz
    TWEET ME!

    @MsShaunaMack

    View Slide

  7. PACKAGING
    ebooks | ecourses | membership sites

    online classrooms | webinars | challenges
    selling dropbox access | subscriptions
    downloads | newsletters
    TWEET ME!

    @MsShaunaMack

    View Slide

  8. PLUGINS & INTEGRATIONS
    Themes

    Functionality

    Secure Pages & Payment Gateways

    Landing Pages

    Squeeze Pages

    Membership Management
    TWEET ME!

    @MsShaunaMack

    View Slide

  9. THEME: THESIS
    TWEET ME!

    @MsShaunaMack

    View Slide

  10. THEME: OPTIMIZEPRESS
    TWEET ME!

    @MsShaunaMack

    View Slide

  11. FUNCTIONALITY: W3
    TWEET ME!

    @MsShaunaMack

    View Slide

  12. FUNCTIONALITY: WISTIA
    TWEET ME!

    @MsShaunaMack

    View Slide

  13. SECURE PAGES: PAY PER VIEW
    TWEET ME!

    @MsShaunaMack

    View Slide

  14. SECURE PAGES: CLEENG
    TWEET ME!

    @MsShaunaMack

    View Slide

  15. LANDING PAGES: OPTIMIZEPRESS
    TWEET ME!

    @MsShaunaMack

    View Slide

  16. SQUEEZE PAGES: LEADPAGES
    TWEET ME!

    @MsShaunaMack

    View Slide

  17. MEMBERSHIP: WISHLIST
    TWEET ME!

    @MsShaunaMack

    View Slide

  18. MEMBERSHIP: DIGITAL ACCESS PASS
    TWEET ME!

    @MsShaunaMack

    View Slide

  19. PROMOTION
    What’s your hook?
    Opt-In Bribe

    Tour Videos

    Free Lesson

    Free Trial

    $1 Trial Memberships

    Free Webinars + VIP Offer
    TWEET ME!

    @MsShaunaMack

    View Slide

  20. STOP SELLING.
    START HELPING.
    ZigZiglar
    TWEET ME!

    @MsShaunaMack

    View Slide

  21. FREE LESSON PROMOTION
    TWEET ME!

    @MsShaunaMack

    View Slide

  22. FREE LESSON PROMOTION
    TWEET ME!

    @MsShaunaMack

    View Slide

  23. OPT-IN BRIBE + THANK YOU PAGE
    TWEET ME!

    @MsShaunaMack

    View Slide

  24. OPT-IN BRIBE + THANK YOU PAGE
    TWEET ME!

    @MsShaunaMack

    View Slide

  25. PROCESS
    Provide
    Value
    Convert
    Build

    List
    Sell Content

    You’re Passionate About
    TWEET ME!

    @MsShaunaMack

    View Slide

  26. TAKEAWAYS
    Content is only as good as its packaging

    Build a machine

    Sanity is optional
    TWEET ME!

    @MsShaunaMack

    View Slide

  27. @MsShaunaMack

    [email protected]

    View Slide