Packaging and Selling Content on WordPress

A presentation by Shauna MacKenzie of Mackenzie Image Consulting at the WordPress Charleston User Group meetup on March 11, 2014

Transcript

2. SELLING CONTENT ON WORDPRESS Planning | Packaging | Plugins | Promotion | Process TWEET ME! @MsShaunaMack
3. NECESSITY IS THE MOTHER OF TAKING CHANCES. Mark Twain TWEET ME! @MsShaunaMack
4. PLANNING 66% of the most effective content marketers have a “documented content strategy” ! 86% have a dedicated person or team managing that strategy. (webdamsolutions.com) ! TWEET ME! @MsShaunaMack
5. PLANNING • Free Content • Strong opt-ins • Beautiful aesthetics • Captivating copy • Funnel TWEET ME! @MsShaunaMack
6. KNOW WHAT YOUR CUSTOMERS WANT MOST AND WHAT YOUR COMPANY DOES BEST. FOCUS ON WHERE THOSE TWO MEET. Kevin Stirtz TWEET ME! @MsShaunaMack
7. PACKAGING ebooks | ecourses | membership sites online classrooms | webinars | challenges selling dropbox access | subscriptions downloads | newsletters TWEET ME! @MsShaunaMack
8. PLUGINS & INTEGRATIONS Themes Functionality Secure Pages & Payment Gateways Landing Pages Squeeze Pages Membership Management TWEET ME! @MsShaunaMack
9. THEME: THESIS TWEET ME! @MsShaunaMack
10. THEME: OPTIMIZEPRESS TWEET ME! @MsShaunaMack
11. FUNCTIONALITY: W3 TWEET ME! @MsShaunaMack
12. FUNCTIONALITY: WISTIA TWEET ME! @MsShaunaMack
13. SECURE PAGES: PAY PER VIEW TWEET ME! @MsShaunaMack
14. SECURE PAGES: CLEENG TWEET ME! @MsShaunaMack
15. LANDING PAGES: OPTIMIZEPRESS TWEET ME! @MsShaunaMack
16. SQUEEZE PAGES: LEADPAGES TWEET ME! @MsShaunaMack
17. MEMBERSHIP: WISHLIST TWEET ME! @MsShaunaMack
18. MEMBERSHIP: DIGITAL ACCESS PASS TWEET ME! @MsShaunaMack
19. PROMOTION What’s your hook? Opt-In Bribe Tour Videos Free Lesson Free Trial $1 Trial Memberships Free Webinars + VIP Offer TWEET ME! @MsShaunaMack
20. STOP SELLING. START HELPING. ZigZiglar TWEET ME! @MsShaunaMack
21. FREE LESSON PROMOTION TWEET ME! @MsShaunaMack
22. FREE LESSON PROMOTION TWEET ME! @MsShaunaMack
23. OPT-IN BRIBE + THANK YOU PAGE TWEET ME! @MsShaunaMack
24. OPT-IN BRIBE + THANK YOU PAGE TWEET ME! @MsShaunaMack
25. PROCESS Provide Value Convert Build List Sell Content You’re Passionate About TWEET ME! @MsShaunaMack
26. TAKEAWAYS Content is only as good as its packaging Build a machine Sanity is optional TWEET ME! @MsShaunaMack
27. @MsShaunaMack shauna@ShaunaMackenzie.com