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WordPress Basics for Blue Collar and Working Professionals

WordPress Basics for Blue Collar and Working Professionals

Wilton Elder, a music artist/teacher explained how the average person can utilize WordPress to power his/her website to generate a credible online presence.

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Transcript

  1. WordPress Basics
    For Blue Collar and Working Professionals

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  2. Thank You

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  3. Who Is This Guy?

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  4. Ground Rules

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  5. Your Own Website
    Why Build One?

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  6. Your Own Website
    • Develop online credibility
    • Reputation management
    • Share information
    • Generate business leads
    • Sell products directly

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  7. WordPress
    What Is It?

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  8. WordPress
    • Blog tool
    • Publishing platform
    • Content management system

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  9. Why Do You Use It?

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  10. Why WordPress?
    • Flexible
    • Customizable
    • Easy to use
    • Free

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  11. wordpress.com

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  12. What Else Do You
    Need?

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  13. Additionally
    • Domain name
    • Hosting
    • Content

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  14. Domain Names

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  15. Hosting

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  16. Content

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  17. SEO
    Search Engine Optimization

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  18. Theme
    What Is It?

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  19. Theme
    • Skin
    • Collection of files
    • Modifies the display
    • Without modifying the underlying code

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  20. Free v. Premium

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  21. Thesis

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  22. Home Page

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  23. Static v. Blog

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  24. Page v. Post

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  25. Categories

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  26. Widgets

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  27. Plugins

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  28. Social Media

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  29. Backup

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  30. Outsourcing

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  31. Security
    Hardening WordPress

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  32. Resources
    Useful Things

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  33. Resources
    • wordpress.org
    • diythemes.com
    • seobook.com
    • copyblogger.com
    • internetbusinessmastery.com

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  34. Charleston WordPress User Group
    http://wpchs.org
    Our Partners
    Please follow us on Twitter @wpchs and use #wpchs
    Featuring Wilton Elder
    Courtesy Charleston Digital Corridor

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