WordPress Basics for Blue Collar and Working Professionals

Wilton Elder, a music artist/teacher explained how the average person can utilize WordPress to power his/her website to generate a credible online presence.

Transcript

1. WordPress Basics
   For Blue Collar and Working Professionals
   

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2. Thank You
   

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3. Who Is This Guy?
   

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4. Ground Rules
   

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5. Your Own Website
   Why Build One?
   

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6. Your Own Website
   • Develop online credibility
   • Reputation management
   • Share information
   • Generate business leads
   • Sell products directly
   

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7. WordPress
   What Is It?
   

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8. WordPress
   • Blog tool
   • Publishing platform
   • Content management system
   

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9. Why Do You Use It?
   

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10. Why WordPress?
    • Flexible
    • Customizable
    • Easy to use
    • Free
    

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11. wordpress.com
    

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12. What Else Do You
    Need?
    

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13. Additionally
    • Domain name
    • Hosting
    • Content
    

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14. Domain Names
    

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15. Hosting
    

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16. Content
    

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17. SEO
    Search Engine Optimization
    

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18. Theme
    What Is It?
    

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19. Theme
    • Skin
    • Collection of files
    • Modifies the display
    • Without modifying the underlying code
    

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20. Free v. Premium
    

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21. Thesis
    

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22. Home Page
    

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23. Static v. Blog
    

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24. Page v. Post
    

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25. Categories
    

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26. Widgets
    

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27. Plugins
    

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28. Social Media
    

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29. Backup
    

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30. Outsourcing
    

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31. Security
    Hardening WordPress
    

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32. Resources
    Useful Things
    

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33. Resources
    • wordpress.org
    • diythemes.com
    • seobook.com
    • copyblogger.com
    • internetbusinessmastery.com
    

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34. Charleston WordPress User Group
    http://wpchs.org
    Our Partners
    Please follow us on Twitter @wpchs and use #wpchs
    Featuring Wilton Elder
    Courtesy Charleston Digital Corridor
    

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