Corporate Blogging - Areti Vassou

WordCamp Thessaloniki 2019

To Corporate Blogging στηρίζεται στην έρευνα, στην στρατηγική και την
εξειδίκευση. Ο στόχος είναι η ανάπτυξη της επικοινωνίας και της
εταιρικής ταυτότητας, με πρώτο δυνατό παράδειγμα το ίδιο το WordPress. Η παρουσίαση αφορά τις βασικές δομές του Corporate Blogging.

Transcript

1. WORDCAMP THESSALONIKI 2019 ARETI VASSOU IDEADECO.CO Corporate Blogging Write for a specific audience and purpose
2. WHAT IS CORPORATE BLOGGING? C S
3. Direct Communication Own your information
4. Have the right human voice Human Communication Invest in well written and balanced content. Look people into their eyes.
5. Science of Communication Corporate Blogging
6. ACT THE WAY THE WORLD WAS BEFORE THE INTERNET C S
7. Be real Connect Be present HOW?
8. CLARITY RELEVANCE SIMPLICITY STRUCTURE STRATEGY HONESTY CONNECTIVITY USE
9. Connectivity means that your EGO has left the building
10. CONNECTIVITY IS BASED CLARITY RELEVANCE SIMPLICITY
11. RELEVANCE IS BASED STRUCTURE STRATEGY COMMUNICATION
12. THE BIG SECRET COMMUNICATION IS BASED IN HONESTY
13. THE BIG SECRET ETHOS LOGOS PATHOS Bring your Into the conversation As Aristotle said 2300 years ago:
14. ETHOS, LOGOS, PATHOS Ethos is about credibility (or character) of the speaker, establishing your authority to speak on the subject. Logos is your logical argument for your point. Pathos is about the emotional connection with your audience.
15. Corporate Blogging Promotes Within the published content brand values & philosophy are open to the public BRAND VALUE Shares free education related to the brand's products or services EDUCATION All the above support a brand's growth with a steady pace BUSINESS GROWTH
16. The example: WordPress The brand value grows within its own published content BRAND VALUE Everything you need to know, is available within its blog. WordPress provides high-standard educational support about its own services and tools. They own their brand's information. EDUCATION It's obvious that their growth is exceptional BUSINESS GROWTH
17. AS OF 2019: 45% OF ACTIVE WEBSITES OR BLOGS ARE USING WORDPRESS 1 OUT OF 3 HINT: now that Automattic acquired Tumblr this number will grow more
18. FROM 27 MAY 2003 TO NOW WORDPRESS BUSINESS GROWTH IS SPECTACULAR Timeline THEY KEEP IT SIMPLE The language they use is easy to understand and each topic related to their company has dedicated & valuable content. Which is constantly updated. THEY ARE HONEST They are down on earth and are open to improvements. Also, as a company they are honest about their products & services. Meaning you get what you see. THEY CONNECT WITH THE REAL WORD They are present and most of the times ahead of changes. When a issue occurs they actually deal with it.
19. Accept that constantly improvement is the new rule of business
20. 8 RULES to run a successful corporate blog DEFINE YOUR WHY USE YOUR PROFESSIONAL VOICE BE CLEAR CONSISTENT RELEVANT STUCTURED HAVE A CLEAR STRATEGY FROM DAY ONE
21. 8 RULES to run a successful corporate blog KEEP IT SIMPLE YOUR OPINION IS NOT INVITED BE OBJECTIVE HONEST TRUSTWORTHY USE REAL DATA TO BACK UP YOUR POSTS
22. IT'S NOT WRITTEN IN STONE WHAT WORKS TODAY MAY NOT APPLY TOMORROW Update your content often one more tip
23. 30% of blog visitors WILL NEVER RETURN TO YOUR BLOG 70% of blog visitors WILL RETURN TO YOUR BLOG AT LEAST ONE MORE TIME
24. IT IS BENEFICIAL FOR YOUR RANKINGS Use Social Media Sharing P u
25. Grow your own Newsletter Mailing list EARN YOUR AUDIENCE'S ATTENTION AND LOYALTY RESPECT PRIVACY RULES AND GDPR - NEVER FORCE PEOPLE TO YOUR MAILING LISTS PRACTICE ONLINE COURTESY
26. THIS IS A GAME OF PATIENCE & PERSISTENCE 365 DAYS BLOGGING Brings 15% new visitors 730 DAYS BLOGGING Brings 27% new visitors 1095 DAYS OF BLOOGING Brings 39% new visitors It takes time to get results, especially organic
27. Respect your audience's needs HEAR YOUR AUDIENCE Pay attention to what kind of information your audience needs. USE COMMON LOGIC Use the right size and the right type of content for your brand. PICK WHAT WORKS FOR YOU Not all digital trends are suitable for your brand. Pick wisely what is the best fit for your brand.
28. WHAT WILL THE FUTURE BRING? Change Evolution Everything is changing, and we have to respond to those changes. We live in an Attention Economy. Get your slice of attention if you want to do business.
29. Top Corporate Blogs to Follow WORDPRESS GROWTHROCKS WOOCOMMERCE JETPACK YOAST MICROSOFT NEWS CANVA BLOG FACEBOOK NEWSROOM NEIL PATEL TECHCRUNCH HARVARD GAZETTE GOOGLE COMPANY NEWS HUBSPOT MAILCHIMP PINTEREST BLOG INSTAGRAM BLOG APPLE NEWSROOM PHILIPS DICTATION XEROX NEWSROOM MERCEDES-BENZ GLOBAL SAMSUNG GLOBAL NEWSROOM CISCO BLOG
30. SOMETHING TO THINK ABOUT Trust and loyalty are more important than being trendy ARETI VASSOU
31. Areti Vassou SEO & DIGITAL MARKETING FOR LUXURY BRANDS IDEADECO.CO LINKEDIN: AretiVassouIdeadeco FACEBOOK: @areti.vassou INSTAGRAM:@aretivassou TWITTER: @AretiVassou TUMBLR: IDEADECO MEDIUM: @aretivassou QUORA: Areti Vassou WORDCAMP THESSALONIKI 2019 info@ideadeco.co