From zero to hero with WooCommerce - Γιώργος Μαργαρίτης & Γιώργος Χατζηχαραλάμπους

Παρουσίαση μετάβασης από Presta shop σε WooCommerce και από 2000€ τζίρο το χρόνο στις 30.000€ το μήνα

Transcript

1. From Zero to Hero with WooCommerce WordCamp Greece 2021 Online
2. ABOUT US OUR PARTNER WOOCOMMERCE TO THE RESCUE THE RESULTS TABLE OF CONTENTS 02 01 02 03 04
3. ABOUT US 01 We are a marketing and consulting agency located in Lamia, Greece. LV8 was founded in 2020 by George and George in a rainy day. We build long term relatioship where we walk with our partners side side to help them achieve their goals. Our secret is simple… We view our partners not as a client but as a friend!
4. Typical small ecommerce site Only one traffic source About 10 orders per day Minimum marketing 2-3 very large competitors Low marketing budget to spent Traffic only from Skroutz ABOUT OUR PARTNER 02
5. So what he asked from us?
6. So what he asked from us? Also he wanted to reduce the exposure to Skroutz cause 90% of his traffic was coming from these channels. He was needing a digital marketing strategy to diversify his risk and lastly to dominate his local niche market.
7. The problems we faced • Our partner was using a custom ERP that was only connected to another CMS (PrestaShop). • Very very slow website • Error 500 on multiple admin settings • No marketing tracking, pixel etc. • Confusing site • Very bad checkout • Outdated • Only 4k products were in his XML feed for Skroutz were in his inventory he had about 18k AT A FIRST GLANCE
8. OUR PROPOSAL? LET’S MOVE TO WOOCOMMERCE!
9. OUR PARTNER…
10. WHAT WE DID Started PPC ads • Migrated all data from previous site to WooCommerce • Clean and simple design • One page checkout • Improved site speed • Migrated website to a new server • Added social proof mechanisms • Fixed issue with xml feed • Google ads • Facebook ads WOOCOMMERCE TO THE RESCUE 02
11. WHAT WE DID Social Media management • A/B testing to find optimal colors and element • Heatmap and behaviour analysis tool • Checked marketing by competitors • Facebook page • Instagram pages • Google My Business WOOCOMMERCE TO THE RESCUE 03
12. THE NUMBERS (Mason what do they mean) 04
13. THE NUMBERS (Mason what do they mean) 04 WITH AVERAGE ROAS 11.20
14. OUR PARTNER NOW…
15. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik THANKS! Do you have any questions? info@lv8.gr +30 2231050418 LV8.gr