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How to improve the SEO fitness of your site - Marieke van de Rakt

How to improve the SEO fitness of your site - Marieke van de Rakt

Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to stay fit. Old content needs to be updated, your internal linking strategy needs to stay top-notch and your keyword research has to remain fresh. What can you do to keep your website SEO fit? In this talk, I’ll show you 7 ways to improve the content SEO fitness of your website!

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WordPress Greek Community

April 17, 2021
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Transcript

  1. How to improve the SEO fitness of your site

  2. Marieke van de Rakt marieke@yoast.com @mariekerakt

  3. Today’s presentation • What is SEO fitness? • Is my

    site SEO fit (enough)? • How to improve the SEO fitness of your site • Staying SEO fit
  4. What is SEO fitness?

  5. Why are sites not as SEO fit as they could

    be?
  6. Why are sites not as fit as they could be?

    • Lots and lots of content • Lack of internal linking • Lack of Schema implementation • Poor quality of texts And…. the demands of Google rise...
  7. Google is amazingly smart in reading texts

  8. None
  9. None
  10. Google tries to mimic a human-being

  11. Google does not understand structure

  12. None
  13. Schema.org helps Google with understanding structure

  14. SEO fitness is important because: 1. Sites get bigger and

    older 2. Google is getting smarter
  15. Are you SEO fit? Take the quiz! »

  16. How to quickly improve the SEO fitness of your site

    Focus on: 1. Schema 2. Internal linking 3. Great content
  17. 1.Improve your schema implementation

  18. Schema Pieces

  19. Scattered pieces of Schema

  20. We connect the puzzle pieces

  21. We need some input

  22. None
  23. What’s in it for you?

  24. Knowledge panel

  25. None
  26. None
  27. Yoast Structured data blocks FAQ block How-to block

  28. Structured data blocks

  29. 2. Improve internal linking

  30. Internal linking

  31. Which pages are most important?

  32. None
  33. None
  34. Contextual linking

  35. Solve orphaned content

  36. Use the text link counter!

  37. 3. Improve your content

  38. Always start with keyword research

  39. 1. Original content 2. Readable content 3. Findable content Quality

    content should be:
  40. Original content

  41. Readable content

  42. a. Structure of a text

  43. b. Clear paragraphs

  44. None
  45. c. Short sentences

  46. Findable content

  47. None
  48. None
  49. Optimizing for the search engines should never compromise your readability

  50. No more exact matching keywords

  51. Plurals, past tense, synonyms

  52. How to quickly improve the SEO fitness of your site

    Focus on: 1. Schema 2. Internal linking 3. Great content
  53. Staying SEO fit

  54. Some tips on how to keep up the good work

    • Craft a to-do list and set goals • Reserve time in your calendar voor SEO • Check out (automation) tools • Develop a routine for recurring tasks (like keyword research) • SEO should be part of your site maintenance
  55. Site love

  56. Key takeaways • Demands of SEO Fitness have risen •

    Get fit by focussing on: schema, internal linking and great content • Develop a routine and make SEO part of your site maintenance;
  57. Give your site the love it deserves

  58. None
  59. Questions???? marieke@yoast.com @mariekerakt