Applying Data in Brand Design

A little behind-the-scenes preview into how we at Eximia Design Studio applies and utilise data in our brand design process

Transcript

1. How to create scaleable creative solutions for brands with the help of data Applying Data in Brand Design with Seun Badejo
2. What is Data? What is Data? Definition 1: According to Google; Data is facts and statistics collected together for reference or analysis. Definition 2: Data is distinct pieces of information, usually formatted in a special way.
3. How is data useful in design? How is this useful in design? Data and Design are best pals, though not apparent, Data is the basis of most of the great, award winning design work in circulation now. Data helps provide 3 major advantages to design solutions. Confidence Clarity Continuity
4. Confidence in your design Confidence to provide one or two options max backed by data and is ensured to provide the best result to your client. Confidence in diagnosing and providing a real design solution How is data useful in design?
5. Clarity in Direction Providing clarity is an important part of design as it is one of the ways to manage client expectations and if you can achieve that with the use of real data, they would always refer to you when they have work that requires deep insight to solve. How is data useful in design?
6. Continuity of Strategy Everyone wants to build something that lasts and outlives them, in building brands that survive for decades, a clear strategy must be outlined, in designing with data you can align the brand strategy of a company with the business strategy such that they both work hand in hand to serve the brand for years to come. How is data useful in design?
7. How we apply data in brand design There are two types of data in brand design, namely; How can data be applied in brand design? Historical Data Collected Data
8. Creating a moodboard of previously successful art and design movements that give emotions similar to the brand’s personality and using those as a guide in building the identity. Historical Data How can data be applied in brand design?
9. Examples of brands applying historical data Alexandria Ocasio Cortez’s campaign was done to reflect 1950’s political propaganda posters
10. Examples of brands applying historical data The Memphis / Pop design style originated in the 1980’s and is a reflection of the social scene during that period. Twitch using it is logical since it is the time around when most arcade video games started gaining popularity
11. Data collected from creating and interpreting a brand survey covering all user segments. It can be gathered in 3 steps, Collected Data How can data be applied in brand design? Define & Segment the Audiences Create a survey for each of them Analyse the result and find points of discord
12. Examples of brands applying Collected data An excerpt from our process on Oak-Faith rebrand, we had to conduct an internal and external survey on all their audiences and use that data to improve their brand identity.
13. Examples of brands applying Collected data Our process on Oak-Faith rebrand, we had to conduct an internal and external survey on all their audiences and use that data to improve their brand identity.
14. Thank you for the audience Any Questions?
15. www.eximia.com.ng hello@eximia.com.ng +234-09055786319