How to Make Addictive Mobile Games

Why is a player willing to spend 30 minutes collecting virtual coins with no real value in the real world? Because they see genuine, tangible value the virtual goods and benefits in your game! Creating demand for your virtual goods, and engaging players with your virtual money translates to retention, conversion, and…yes…monetization.

Transcript

1. ADDICTIVE GAMES GETTING USERS TO DREAM ABOUT VIRTUAL GOODS
2. • Open source company • Community of 10,000 Devs • Free to Play Framework DO MORE TOGETHER
3. ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION eyeview - Monetize videos INTENTclick - Blog Monetization SOOMLA - Game Monetization
4. WHY GAMES SUCCEED Low High Addictive Not Addictive X Factor?
5. TIME One Thing in common
6. ADDICTIVE GAMES • Spend too much TIME • Lose track of TIME •WAITING for items to ship • Practice to improve TIME • Wish you had more TIME • Can't find TIME for real stuff
7. TIME $$$ =
8. BARRY M. STAW • Berkeley University • Escalation of Commitments • Post Decision Dissonance
9. ESCALATION OF COMMITMENTS More Time Spent Post Decision Justification Users justify the decision to wait, spend time, ...
10. ADDICTIVE GAMES TIME COMMITMENTS
11. SHORT WAIT
12. HABITS FOR WAITING • We are used to waiting • Subconsciously apply habits • Later on justify our decisions
13. APPOINTMENT
14. • We have tools • Don't notice we apply them • Commitments increase HABITS FOR APPOINTMENT
15. TIME PRESSURE
16. • Improve by repetition • Commit time for practice • Success increases commitment HABITS FOR PRESSURE
17. Focus on escalating time commitments Get your users addicted
18. GOODS WITH TIME DIMENSION PRACTICAL ADVICE
19. FUEL / ENERGY / LIFE • Limited inventory • Drains as user plays • Replenish with time
20. BUILDINGS / PETS • Natural process • Takes time • Increase time with levels
21. VEHICLES / WEAPONS • Upgrades • Have to be shipped / made
22. TRAINING • Goods have new controls • Requires user to train • Endless practice A S D , ,
23. WHAT'S NEXT • Add virtual goods with time dimension • Create escalating time commitment • Get your users seriously engaged
24. THANK YOU www.soom.la blog.soom.la