Getting your Players to Facebook Connect

Why some games get more than 50% of their users to connect with Facebook while others get only 2-3%. Learn some simple tips to get more users to sign up with their Facebook

Transcript

1. FACEBOOK CONNECT Getting Your Players to Sign In
2. WHY BOTHER? • INCREASE RETENTION • WALL POSTS - GET THE WORD OUT • STORE USER PROGRESS • BUSINESS INTELLIGENCE
3. CASE STUDIES • 55% of users to connect • Facebook users pay more • 70% connect • 9x more likely to spend • 78% connect • 3x more likely to spend Diamond Dash
4. BUILD SOCIAL FUNCTION • Gifting • Challenges • Turn based gameplay • Teams
5. SIMPLY ASK • Pop up message • Every 5-10 sessions • Up to 3 times per user • Combine with promos
6. MAKE FB THE EASIEST CHOICE • Alternatives for connecting • Users prefer comparable options • FB must be the easiest
7. GIVE USERS AN INCENTIVE • Offer some free coins • Promote as a pop-up • Add to store • Combine with other promos
8. blog.soom.la • Free to Play game design • Game monetization • In App Purchase Tips