Google 搜索優化

針對 Google Search 文件，讓網站在搜索結果的頁面上，資訊露出更加完整、豐富。

Transcript

1. Google 矾ᔱ猻玕 茆ਜ襡 Photo credit: http://kahwailin.com/ via VisualHunt / CC BY-NC-ND
2. 傶Ջ讕ᥝ猻玕 ൉܋胼憎ଶ 甿誢襷ڊ 1. 㯽翄甿誢: 襎憙牏襎୽牏硩ᶪ秚... 2. 碍֖甿誢: 矾ᔱ୚砻牏獈ݗ翕ᒊ牏襎珶... 3. ᛔ甿誢: 蟂苽ਮ戺介牏獉਻蜦䁰翕ᒊ牏Facebook...
3. Search 1. Google 2. Yahoo! 3. Bing 4. ጯଶ 5. Facebook
4. Google Search ߺ㮆ๅ胼׏咳Ո㮉蝱獈翕ᒊ 瑽粙㬵რ物https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html
5. SEO 匍ࣁᥝ൉܋翕ᒊ矾ᔱ矎ݷ፥ጱฎ篷ಅ犋አٌ禅物ᥝ猻玕 翕殷ӥ斉蝧ଶ牏ᥝ虏ֵአᘏො׎倵薩牏ٚ㬵疰ฎ唰ಅ緡 Ꭳጱ SEO 牐 SEO ଞଞ紑 • title, keywords, description • HTML 承఺玕
6. 虻碘牏虻碘牏虻碘 ፡፡ Google 妔ԧ౯㮉ߺ犚ୌ捍物 • Google My Business • Search • Google Schemas • Webmasters
7. 虻碘໒ୗ Structured Data 奾䯤玕虻碘 1. Microdata 2. RDFa 3. JSON-LD
8. JSON-LD 蝡໒ୗ䌘獮ᒒ㬵藯ٚᆧ盿犋螂ԧ
 塅ֺ Structured Data Types • Articles • Music • Recipes • Reviews • TV & Movies • Videos • Local Businesses • Events • Products 磧֯珊匍物Google
9. 獉਻傶ሴ • 翕ᒊጱ珊匍犋ٚ㻌Ӟ
 襎珶 + 戺介 + ᐒᗭ • 憙制丆傶ᛔ૩ጱ翕ᒊֵአ JSON-LD
 珶ߝ - Products
 戺介 - Articles
 ၚ㵕 - Events • 奾䯤玕虻碘介手ૡٍ(Microdata, RDFa, JSON-LD)
10. 瑽粙㬵რ物https://pixabay.com/photo-190056/ 墋䁭ਠ継 ᐞय़疑翕ᒊ矾ᔱ矎ݷᒫӞ :-)
11. 磧盅 吚叨ߝݱ圵虻懱໒ୗ૪౮傶塅๜牧螭磪Ջ讕猻玊物 • ݱߝ粞ጱ෈礯膏憙憽戔懯 • 狅硁ਮ䍅觊ࣳಅ疻匍ጱᤈ衴ಋဩ • ଘݣጱֵአ誢涢