How to use AI to help build a winning content plan

Transcript

1. #brightonseo @yvieansari How to use AI to help build a winning content plan Yvie Ansari Snaptrip Group @yvieansari Speakerdeck.com/yvamedia https://www.linkedin.com/in/yvonneansari/
2. #brightonseo @yvieansari For full disclosure, I’m focusing on ChatGPT today
3. #brightonseo @yvieansari Building your content plan from start to finish
4. #brightonseo @yvieansari Step 1: Preparing your keyword research before getting started
5. #brightonseo @yvieansari Identify key topics to inform keyword research Using ChatGPT
6. #brightonseo @yvieansari Identify key topics to inform keyword research Using the oldschool method
7. #brightonseo @yvieansari How to build this out to help AI output Data Sources: ChatGPT
8. #brightonseo @yvieansari How to validate AI outputs against search behaviours and high performing content Data Sources: ChatGPT + Ahrefs
9. #brightonseo @yvieansari Finding longtail terms based on the ChatGPT output Data Sources: ChatGPT + Ahrefs Now that you’ve got your output from ChatGPT, you can use it to find longer-tail phrases and questions that your target customer might be searching for. Matching Terms
10. #brightonseo @yvieansari Finding question-based terms from the ChatGPT output: matching terms Data Sources: ChatGPT + Ahrefs
11. #brightonseo @yvieansari Finding question-based terms from the ChatGPT output Data Sources: ChatGPT + Ahrefs
12. #brightonseo @yvieansari Finding longtail terms based on the ChatGPT output Data Sources: ChatGPT + Ahrefs Matching Terms
13. #brightonseo @yvieansari Finding longtail terms based on the ChatGPT output Data Sources: ChatGPT + Ahrefs Word count: 5-Max
14. #brightonseo @yvieansari Finding longtail terms based on the ChatGPT output Data Sources: ChatGPT + Ahrefs
15. #brightonseo @yvieansari Quickly filtering out irrelevant keywords from your data: Data Sources: ChatGPT This prompt required additional tweaks to remove: - Jobs - Food
16. #brightonseo @yvieansari How to categorise your keyword research to help you with the AI planning process Data Sources: ChatGPT + Ahrefs
17. #brightonseo @yvieansari And if you need to categorise your data quickly? Data Sources: ChatGPT + Ahrefs
18. #brightonseo @yvieansari Copy & paste your keyword research data table directly underneath your prompt and hit enter Data Sources: ChatGPT + Ahrefs
19. #brightonseo @yvieansari Step 2: Building your prompts
20. #brightonseo @yvieansari Prompt 1
21. #brightonseo @yvieansari Response 1
22. #brightonseo @yvieansari Give me a list of short keywords relating to search engine optimisation (SEO) that an ecommerce marketing director would be searching for in Google. This would be for a fashion brand that sells women's clothing to females aged 35-50. How to formulate a prompt to get the best output for your content plan Brand type What Who Where
23. #brightonseo @yvieansari Prompt 2
24. #brightonseo @yvieansari Response 2
25. #brightonseo @yvieansari Step 3: Using ChatGPT to brainstorm
26. #brightonseo @yvieansari Prompt: 30 succinct
27. #brightonseo @yvieansari Output:
28. #brightonseo @yvieansari Successive prompt This prompt required additional info to provide the right output: ✅ Calendar year ✅ Format (table)
29. #brightonseo @yvieansari End output
30. #brightonseo @yvieansari Step 4: Using ChatGPT to build your content plan
31. #brightonseo @yvieansari Example prompt Copy & paste your keyword research data table directly underneath your prompt and hit enter
32. #brightonseo @yvieansari Example output Give additional instructions to tweak the output:
33. #brightonseo @yvieansari Do’s & don’ts of prompts
34. #brightonseo @yvieansari ✅ Do be very specific with your prompts and provide context
35. #brightonseo @yvieansari ❌ Don’t make your prompt really broad (i.e. short)
36. #brightonseo @yvieansari ✅ Do think about your target audience, and help the tool understand it too
37. #brightonseo @yvieansari ❌ Don’t use the exact same prompts that other people use
38. #brightonseo @yvieansari ✅ Do tweak your prompts if you’re not getting the response you need
39. #brightonseo @yvieansari ❌ Don’t give up and try to do the job manually if your prompts aren’t working
40. #brightonseo @yvieansari ✅ Do test your prompts to see what works best for your needs
41. #brightonseo @yvieansari ❌ Don’t get overwhelmed by the wealth of information on prompts out there
42. #brightonseo @yvieansari
43. #brightonseo @yvieansari Thank you! Yvie Ansari Snaptrip Group @yvieansari Speakerdeck.com/yvamedia https://www.linkedin.com/in/yvonneansari/