C H E C K Already live. Already messier than the hype. OpenAI ChatGPT / ACP ~20 enterprise partners — Target, Walmart, Instacart, Expedia — Stripe-powered, in-chat purchasing Stripe Target OpenAI Walmart Expedia Instacart Google Direct Buy / UCP "Gemini, buy me my usual mascara from Ulta" Shopify, Wayfair, Ulta, GAP Walmart — loyalty-aware, multimodal, 14 countries Google Ulta GAP Wayfair Walmart ✗ OpenAI killed "Instant Checkout" Merchants refused to become ghost kitchens — invisible fulfillment centers behind OpenAI's brand. Merchants who handed Amazon their storefront in 2005 know how that ended too. Google: “The split” Ulta: full handover — loyalty points auto-applied, checkout completes inside Gemini. Gap: Business Agent model — brand controls the experience, keeps the customer data, manages logistics itself. Same protocol. Completely opposite philosophy. 60 % of consumers still won't hand bots their raw payment credentials. The infrastructure is ahead of the trust. x.com/zdne | linkedin.com/in/zdne/