The Next Generation of Developer-First Products

Transcript

1. June 9th, 2021 The Next 
 Generation of Developer-First Products
2. Why Developer-First?
3. Developers used to influence, but not authorize, technology purchases. 
 
 That's no longer the case.
4. 58% of developers indicated they have budget authority, not merely budget influence “ ” https://www.techrepublic.com/article/developers-now-control-a-big-chunk-of-enterprise-budgets-heres-how-to-reach-them Evans Data Corporation (2018)
5. https://www.statista.com/statistics/627312/worldwide-developer-population in millions 28.7 27.7 23.9 23 2018 2019 2023 2024 # of software developers worldwide
6. US has the largest population of developers India's developer population will overtake the US by 2024 https://www.daxx.com/blog/development-trends/number-software-developers-world APAC region 
 shows the 
 strongest growth LATAM has the second strongest growth
7. Bottom Up Approach Developer Input Management 
 Evaluation High 
 Ownership Top Down Approach Management Vision Developer 
 Task Execution Less 
 Ownership
8. I The First Generation 2000 - 2009
9. The First 
 Generation Main Characteristics High-cost Nice to have Enabled collaboration I
10. Atlassian 2002 Cloudflare 2009 Dynatrace 2005 GitHub 2008 Heroku 2007 JetBrains 2000 Liferay 2004 MongoDB 2007 Twilio 2008 OutSystems 2001 Splunk 2004 MuleSoft 2006
11. II The Second Generation 2010 - 2013
12. The Second Generation Low-cost API driven Mission-critical II Main Characteristics
13. Algolia Auth0 Datadog DigitalOcean Docker Elastic Expo Firebase HashiCorp Nylas Plaid Pusher Runscope Segment Sentry Snowflake Stripe Webflow 2012 2013 2010 2012 2013 2012 2013 2011 2012 2013 2013 2010 2013 2011 2012 2012 2010 2013
14. III The Third Generation 2014 - 2017
15. The Third 
 Generation Main Characteristics Plug-and-play Highly scalable Easy to integrate III
16. CodeSandbox CodeStream Fauna Gatsby GitLab LaunchDarkly Mux PopSQL Postman Prisma RapidAPI Readme Replit Retool Split Strapi Vercel 2017 2017 2015 2015 2014 2014 2015 2017 2014 2016 2015 2014 2016 2017 2015 2016 2015 Netlify 2014
17. > The Next Generation 2018 - Today
18. The Next 
 Generation Faster time-to-market Use low-code & no-code Enterprise-ready from day 1 Main Characteristics >
19. Apideck 2018 Doppler 2018 Fig 2020 Linear 2019 PlanetScale 2018 Railway 2020 Raycast 2020 Render 2018 Roboflow 2019 Supabase 2020 Temporal 2019 WorkOS 2018 Gitpod 2019 Bannerbear 2019 Nhost 2018 SuperTokens 2019 Budibase 2019 Appwrite 2019
20. How to create Developer Happiness?
21. Cognitive 
 Overload
24. Hick’s Law 
 
 The time it takes to make a decision increases with the number and complexity of choices. 😫
28. Little 
 Things
31. Obviously murder and graffiti are two vastly different crimes. But they are part of the same continuum, and a climate that tolerates one is more likely to tolerate the other. “ ” https://www.nber.org/digest/jan03/what-reduced-crime-new-york-city Former NYC Mayor (1998)
32. Broken Window Theory 
 
 Visible signs of crime and civil disorder create an urban environment that encourages further crime and disorder. 🧐
38. Small Surprise Small Surprise Small Surprise Small Surprise Small Surprise Love Praise Promotion =
39. Small Annoyance Distrust Indifference Churn = Small Annoyance Small Annoyance Small Annoyance Small Annoyance
40. Buyer vs User Dilemma
42. User Buyer
43. The Los Angeles school district spent $1.3 billion on new iPads and curriculum, only to find that only 
 1 teacher out of 245 classrooms was actually using them. “ ” https://www.latimes.com/local/la-me-ipad-eval-20140918-story.html LA Times (2014)
46. Sales-Led
47. Product-Led
48. Buyer vs. User Dilemma 
 
 One approach is not inherently better than the other. It’s a matter 
 of what kind of company do you want to be and how to balance. 🤨
49. Adopt & Integrate
54. Jakob’s Law 
 
 Users will transfer expectations they have built around one product to another that appears similar. 🤔
55. Open Source Friendly
56. Linux is a cancer that attaches itself in an intellectual property sense 
 to everything it touches. “ ” https://www.theregister.com/2001/06/02/ballmer_linux_is_a_cancer Steve Ballmer, Microsoft CEO (2001)
60. Microsoft now owns… 
 
 1. The most popular code editor (14M users) 2. The biggest package manager (10M users) 3. The largest developer community (40M users) 🤑
63. Treat Docs as Code
64. We lint our code. 
 We unit test our code. We use CI/CD on our code. We fix tech debt for our code. We build roadmaps for our code.
65. Why don't we lint our docs? 
 Why don't we unit test our docs? Why don't we use CI/CD on our docs? Why don't we fix tech debt for our docs? Why don't we build roadmaps for our docs?
69. Documentation is not auxiliary to the Product
70. Documentation *is* the Product 😎
71. Data 
 Driven
73. Actual Behavior Planned Behavior
74. Qualitative Data Quantitative Data
75. 1:1 Feedback Sessions Quarterly Group Discussions Customer Satisfaction Dashboard Qualitative Data
77. Quarterly Group Discussions Developer 
 Advisory 
 Board
78. Quarterly Group Discussions
79. Customer Satisfaction Dashboard
80. Qualitative Data Quantitative Data
81. Quantitative Data Support Ticket Trends Product Usage Tracking Documentation Usage Tracking
82. 0 25 50 75 100 Region 1 Directory Sync Single Sign On Magic Link Dashboard Support Ticket Trends
85. Developer 
 Obsessed
86. Jiro 85-year-old sushi master Michelin three-star restaurant Started working from the age of 7
88. Design that works.
90. Design that inspires.
92. Changelog that works.
94. Changelog that inspires.
96. Recruiting that works.
98. Recruiting that inspires.
100. Aesthetic-Usability Effect 
 
 Users often perceive aesthetically pleasing design as design that’s more usable.
101. Safety Belonging Esteem Physiological Self Actualization Maslow's Hierarchy of Needs Food, water, sleep Financial, personal, housing Friends, family, relationships Confidence, respect from others Peace, knowledge, innovation
102. Reliability Usability Extensibility Functionality Creativity DX Hierarchy of Needs RESTful, JSON, OAuth Uptime, Latency, InfoSec Docs, SDKs, Demos, Changelog CLI, GraphQL, OpenAPI, Webhooks Free Merch, API Explorer, Surprises
103. If you ever settle, you’re doing it wrong.
104. Thanks! @zenorocha