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Best Practices for Brewery Guilds and Tourism Organizations - NC

Zephyr Conferences
March 28, 2017
58

Best Practices for Brewery Guilds and Tourism Organizations - NC

Zephyr Conferences

March 28, 2017
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Transcript

  1. NC: THE STATE OF SOUTHERN BEER •  200+ Craft Breweries

    •  45 More in Planning •  Most Breweries in the American South •  Top-5 Fastest Growing States for Craft Beer Production
  2. •  Governor Proclaims NC Beer Month for 5th Year • 

    Asheville Named “Beer City USA” 4 times •  Small Town Success Stories Built Around Craft Brewing •  Visit North Carolina Sees Beer Tourism as Major Asset •  Already Outpacing Economic Impact of Wineries BEER TOURISM
  3. NC BEER MONTH •  Partnership with VisitNC and CVBs/TDAs across

    NC •  110+ breweries •  25+ destination partners •  Mercury Award for Niche Marketing in 2014
  4. NC BEER MONTH •  Untappd badges promoted in March &

    April •  March Badge received 62,367 unlocks and 4.5 million in social reach. •  April Badge received 126,233 unlocks and 11.3 million in social reach.
  5. NC BEER MONTH Social Media: ²  Oskar Blues Sweeps ² 

    Pint Hound Passport ²  #passthepint
  6. NCBEERMONTH.COM •  27,856 visitors during March & April •  3,087

    downstream clicks to partner breweries and destinations in April
  7. POSITIVE MEDIA COVERAGE FOR NC •  State, National and International

    Coverage •  70,559,295 Circulation •  $473,082 Ad Equivalency