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Best Practices for Brewery Guilds and Tourism Organizations - NC
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Zephyr Conferences
March 28, 2017
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Best Practices for Brewery Guilds and Tourism Organizations - NC
Zephyr Conferences
March 28, 2017
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Transcript
None
NC: THE STATE OF SOUTHERN BEER • 200+ Craft Breweries
• 45 More in Planning • Most Breweries in the American South • Top-5 Fastest Growing States for Craft Beer Production
• Governor Proclaims NC Beer Month for 5th Year •
Asheville Named “Beer City USA” 4 times • Small Town Success Stories Built Around Craft Brewing • Visit North Carolina Sees Beer Tourism as Major Asset • Already Outpacing Economic Impact of Wineries BEER TOURISM
NC BEER MONTH • Partnership with VisitNC and CVBs/TDAs across
NC • 110+ breweries • 25+ destination partners • Mercury Award for Niche Marketing in 2014
NC BEER MONTH • Untappd badges promoted in March &
April • March Badge received 62,367 unlocks and 4.5 million in social reach. • April Badge received 126,233 unlocks and 11.3 million in social reach.
NC BEER MONTH Social Media: ² Oskar Blues Sweeps ²
Pint Hound Passport ² #passthepint
NCBEERMONTH.COM • 27,856 visitors during March & April • 3,087
downstream clicks to partner breweries and destinations in April
POSITIVE MEDIA COVERAGE FOR NC • State, National and International
Coverage • 70,559,295 Circulation • $473,082 Ad Equivalency
CONTACT Margo Knight Metzger:
[email protected]
@ncbeer facebook.com/ncbeer instagram.com/ncbrewersguild