Best Practices for Brewery Guilds and Tourism Organizations - NC

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2. NC: THE STATE OF SOUTHERN BEER •  200+ Craft Breweries •  45 More in Planning •  Most Breweries in the American South •  Top-5 Fastest Growing States for Craft Beer Production
3. •  Governor Proclaims NC Beer Month for 5th Year •  Asheville Named “Beer City USA” 4 times •  Small Town Success Stories Built Around Craft Brewing •  Visit North Carolina Sees Beer Tourism as Major Asset •  Already Outpacing Economic Impact of Wineries BEER TOURISM
4. NC BEER MONTH •  Partnership with VisitNC and CVBs/TDAs across NC •  110+ breweries •  25+ destination partners •  Mercury Award for Niche Marketing in 2014
5. NC BEER MONTH •  Untappd badges promoted in March & April •  March Badge received 62,367 unlocks and 4.5 million in social reach. •  April Badge received 126,233 unlocks and 11.3 million in social reach.
6. NC BEER MONTH Social Media: ²  Oskar Blues Sweeps ²  Pint Hound Passport ²  #passthepint
7. NCBEERMONTH.COM •  27,856 visitors during March & April •  3,087 downstream clicks to partner breweries and destinations in April
8. POSITIVE MEDIA COVERAGE FOR NC •  State, National and International Coverage •  70,559,295 Circulation •  $473,082 Ad Equivalency
9. CONTACT Margo Knight Metzger: director@ncbeer.org @ncbeer facebook.com/ncbeer instagram.com/ncbrewersguild