BMTC19: Keynote, Daniel Lemin: Talk Triggers

Keynote – Daniel Lemin: Talk Triggers: Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely keynote that can be put into practice immediately, by any business.

Transcript

1. TALK TRIGGERS
2. TALK TRIGGERS
3. TALK TRIGGERS
4. TALK TRIGGERS
6. By 2020, a majority of
 purchase decisions will be based
 on customer experience *Walker
7. What percent of purchases are caused by word-of-mouth?
8. 19% *EngagementLabs What percent of purchases are caused by word-of-mouth?
9. *EngagementLabs What percent of purchases are influenced by word-of-mouth?
10. 90% *McKinsey What percent of purchases are influenced by word-of-mouth?
11. People have the power
12. We ALL care about
 word of mouth, yet we have no strategy
13. TALK TRIGGERS
14. TALK TRIGGERS strategic, operational differentiators that
 compel word of mouth
15. @JayBaer
16. *Talk Triggers & Audience Audit What percent of customers talk about the size of the menu?
17. 38% *Talk Triggers & Audience Audit What percent of customers talk about the size of the menu?
19. @JayBaer SPENDS 5X LESS ON ADVERTISING
20. Talk Triggers
 are operational CHOICES
 that create marketing advantages
23. We discuss different and ignore average
25. GOOD is a four-letter word
27. Surprise and delight is a stunt,
 not a strategy
29. 34% HAVE TALKED ABOUT COOKIE
31. Inconsistent customer treatment breeds contempt
33. Experiences that are too grand create suspicion
36. – Chantelle K “I almost WANT to get locked out again. Yeah, my experience was that great.”
44. “It’s the freaking basics of marketing. You don’t start blabbing about how great you are… you start from walking in the shoes of your customer and you try to understand how you can make their lives better.” - Anja Stas, Flanders Meeting & Convention Center
45. Nobody plays meeting planner roulette
48. 205 days later…..
54. Dr. Snip
56. „You drink, we guide.‰
60. Alfred University
61. Talk Triggers Secret Ingredient: COURAGE