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Email Marketing

Zephyr Conferences
March 24, 2017
55

Email Marketing

Despite all the changes in marketing in the last 10 years, email marketing is still one of the most effective and cost-conscious marketing methods. While almost all companies in the beer industry do engage in email marketing, few do it well. We’ll learn how to select an email marketing program, establish a database of contacts, encourage people to opt in, format effective emails, and analyze results. Our speaker is Neil Walker from the Society of Independent Brewers.

Zephyr Conferences

March 24, 2017
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Transcript

  1. FOUR KEY AREAS TO CONSIDER BUILD AN AUDIENCE WHAT’S THE

    AIM DISTRIBUTING YOUR MESSAGE MEASURE, IMPROVE, MEASURE, IMPROVE
  2. WORK WITH YOUR EXISTING BUSINESS CONTACTS TO BUILD COLLECTIVE AUDIENCES

    COLLABORATIONS, JOINT EVENTS, SPECIAL OFFERS…
  3. YOU’VE GOT THE AUDIENCE, NOW WHAT’S THE AIM? OR MORE

    SPECIFICALLY, WHAT DO YOU WANT THEM TO DO?
  4. WHAT’S THE AIM? BUY SOMETHING FOLLOW US ON TWITTER WHAT

    DO YOU THINK OF US? COME TO OUR EVENT NEWS
  5. CAMRA - VERY LARGE CONSUMER AUDIENCE, MIXED KNOWLEDGE LEVELS &

    INTERESTS SIBA - TRADE AUDIENCE, HIGHLY KNOWLEDGABLE BREWERS, COMMERCIALLY MINDED WHO ARE YOU TALKING TO?
  6. GIVE BEFORE YOU TAKE OFFER VALUE TO CUSTOMERS THROUGH ENGAGING,

    ORIGINAL CONTENT OR A GENUINELY SPECIAL OFFER