#IFBC18: Lightning Talks - Marye Audet, Restless Chipotle

New in 2018, we will have 10 of your fellow attendees get up on stage to deliver five-minute, Ignite-style “Lightning Talks”. With 20 slides each advancing automatically on 15-second intervals, speakers have to be on the top of their game to deliver fun, informative, often hilarious talks. This year’s presenters are:

Jason Logsdon, Amazing Food Made Easy
Lauren McElwain, The Filigree Fig
Susanne DuPlantis, Makeover My Leftover
Saffron Hodgson, Bush Cooking
Marye Audet, Restless Chipotle
Nancie McDermott, Nancie’s Table
Heather Johnson, Food Hussy
Jenny Melrose, The Melrose Family
Jodi Brown, Autoimmune CEO
Heather Gale, Whole Food Studio

Transcript

2. is for Anchor Text – Use keywords to link back to your post from your other posts A
3. B •Only doing SEO keyword research once •Not updating keywords lists, • Ignoring keywords all together. is for Beginner Mistakes- and the top 3 are:
4. C is for create. Create a list of keywords, specific to your blog, that your avatar would use.
5. D is for Discover. Do your research to discover new keywords often - at least once a month.
6. E is for Everywhere. My favorite keyword tool is Keywords Everywhere and it’s free.
7. F is for Focus. Focus on the keyword groups that bring you the most traffic.
8. is for Google. Do a search for your broad keyword and then scroll to the bottom to find related, more specific keywords. G
9. H is for Hit or Miss - which is what happens when you ignore keywords.
10. I is for Insight. Use Google Analytics and Search Engine Console to analyze often.
11. J is for Just DO It. Bloggers who put off keyword research never hit their potential.
12. K is for Keys to Keywords - a great course that helps you understand keywords & how to use them.
13. L is for Long tailed keywords – Best Apple Pie Recipe, Getting a Toddler to Eat Veggies, How to Make a Patchwork Quilt
14. M is for Mission – why do you exist? What do you bring to the table? Tailor your foundational keywords to your mission.
15. N is for Niche Topic – that’s the main subject your reader is interested in. “Southern Comfort Food” “Parenting Teens” “Lifestyle for 50-somethings” “Homeschooling Special Needs Kids”
16. O is for Optimize – research and update your knowledge about how to use Keywords effectively
17. P & Q are for Posting Questions to your readers – it’s a great way to know what they’re looking for
18. R is for Ranking – where your posts are showing up on Google search – and which keywords are getting you there
19. S is for – Search Intent – what do people really want to know? What are they really asking? ?
20. T is for Topic – stay on topic and don’t wander too far from your foundational keywords in your mission statement
21. UVWX Understand the Value Words eXert . You must Zizzify your posts!! are for: Y Z