WBC17: Wine Country Fires

We will hear from a panel of locals who lived through the recent, devastating fires. Our panel includes:

George Rose: Photographer and WBC alum who will show photos of the fires
Pierre Bierbent: Winemaker at Signorello Estates which was damaged in the fires
Patsy McGaughy: Communications Director at Napa Valley Vintners
Jolaine Collins (Moderator): Owner at Collins Communications

Transcript

2. Wine Country Fires George Rose, Photographer Patsy McGaughy, Napa Valley Vintners Pierre Bierbent, Winemaker, Signorello Estates Moderator: Jolaine Collins, Collins Communications
3. EYEWITNESS TO DISASTER
4. SUNDAY, OCTOBER 8, 2017 - 8:30 p.m. SCW SOMM GRAPE CAMP, SONOMA, CA
5. SUNDAY, OCTOBER 8, 2017 - 11:30 p.m.
6. MONDAY OCTOBER 9, 2017- 8:30 a.m.
7. TUESDAY, OCTOBER 10 – 9 a.m.
8. TUESDAY, OCTOBER 10 – 9:10 a.m.
9. WEDNESDAY, OCTOBER 11- 1 p.m. THE CHEFS GO TO WORK!
10. WEDNESDAY, OCTOBER 11- 7 p.m.
11. THURSDAY, OCTOBER 12, 2017 – 10 a.m.
12. THURSDAY, OCTOBER 19, 2017 – 2 p.m.
13. TUESDAY, OCTOBER 31, 2017 – 2 p.m.
14. WWW.GEORGEROSE.COM
15. October 2017 Wildfires A report from Napa Valley
16. The Facts Total Napa County acreage burned 75,000+ # of Napa County structures burned 1,115 Estimated number wineries reporting any direct damage +/-50 Estimated number of wineries with significant damage Fewer than 5 # Napa County homes lost 652 # of lives lost in Napa County due to the fires 7 Total Napa County vineyard acreage affected by fire 3,496 # of Napa County vineyard parcels reporting damage 282
17. 2017 Vintage § 90 percent harvested before fires began § Winemakers are very optimistic about overall quality § Mainly Cabernet left on the vine, a resilient, thick-skinned variety § Many unknowns about the possible effects of smoke on wine § Winemakers using rigorous and repeated lab testing § Only highest and best quality will go to market – reputation at stake
18. The Challenges § Loss of business during peak season § Misunderstanding of the situation § Loss of housing in already tight market § Erosion, runoff, damage to woodlands and watershed § 2017 vintage reputation
19. #NapaValleySpirit § Collaboration and camaraderie are hallmarks of our region § Generosity is one of our core values § Strong and resilient character § Optimistic and ready to rebuild § Eager to show visitors our gracious hospitality
24. October 2017 Wildfires Signorello Estates Winery
31. How Media Can Respond to a Crisis George Rose, Photographer Virginie Boone, Wine Enthusiast Sarah Stierch, Journalist Moderator: Jolaine Collins, Collins Communications