WMTC17: Getting Visual on Social Media

Social media is an important part of marketing but many of us still rely on text updates to our Twitter or Facebook accounts, even in an age when millennials have moved the goal posts to make everything visual. Learn how to maximize your return on social media by incorporating photos and videos into your social media, from Twitter and Facebook to Pinterest and YouTube. Our speaker is Andrew Healy from 3 Rock Marketing.

Transcript

1. Getting Visual on Social Media @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
2. T T & @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
3. T T & Andrew Healy • Dublin Born, Napa Resident • Worked in Wine - Retail, National Account Sales, Production, Branding, Logistics, Restaurants • Worked in 5 Countries • Clients include Great Wine Capitals, Beau Wine Tours, SENZA Hotel, Gary Farrell Winery • Lecturer in Social Media Marketing at PUC • VP of Napa Valley Cricket Club • Lover of Riesling & Zinfandel @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
4. T T & @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
5. How Do I? 5 @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
6. Content + Ca$h = Reach / Interaction / Engagement 6 @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
7. T T & Facebook @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 — Video in Banner Space — Ongoing Album – “Live from” — Create Profile Picture Filter — Edit Post Images (back-door) — Facebook “Live” — Boost Your Posts – all of them
8. T T & Twitter @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 — Use Landscape 2:1 aspect images — Can add up to 4 / post — Tag up to 10 relevant accounts in “Who’s in this photo?” — Video up to 140 seconds
9. T T & Instagram @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 — Use a Tablet & Keyboard — Text Body > Tag Accounts (up to 20) > Add Location — “.” & return to make it more readable — Landscape v Square — Use 5 to 30 hashtags — IFTTT your Ig to Tw posts — Re-post (app) good content with credit — Boost Your Posts — INK361.com for engagement
10. T T & Pinterest @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 — Pin Daily – Vary Times – Evening is Prime — Categorize Your Boards — Promote Popular Pins — Use Keywords & Hashtags — Create / Join Community Boards — Craft standard “To find out more…” text
11. T T & YouTube This image cannot currently be @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 — Channel Info — Video Info – above the fold CTA — Promote for greater reach — Leave embed code open & distribute — Add link & embed code to your virtual press kit
12. T T & Google + @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 — Uploaded images are searchable on Google — Add Images to “Collections” — Use YouTube Video - even when it’s not your own — Can’t edit thumbnail images
13. T T & LinkedIn @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 — Edit Thumbnail Images — Post YouTube Links — Upload Native Video - personal
14. T T & SnapChat @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 • Create a SnapChat filter for your venue / event
15. T T & Copyright Don’t use what isn’t yours! @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
16. T T & Stock Image Sources — 123rf.com — Pexels.com — Unsplash.com — CANVA — Envato Market @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
17. T T & Infographs @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
18. T T & Reviews @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
19. T T & Photo Editing • PicMonkey • Photoshop - SumoPaint - PicFull – Fotor - GIMP • Within native outlets • On Phone or Computer @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
20. • Storyboard / Shot List / Locations • Right equipment / person • Multiple Lengths • Uniform Top ‘n Tails • Website at top / corner • Logo inclusion • Include a “Call to Action” Video Production Tips @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
21. T T & Too Long… — 15 seconds — 30 - 45 seconds — 60 – 90 seconds — Solid Storyboarding @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
22. • Animoto • Renderforest • Slide.ly Video Production Resources @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
23. 23 • Label (Alt Tag) your images • Every blog post you write should contain YouTube embedded video • Make your video easy for someone to find, use, and embed in their blog posts Blog Content – Photo & Video @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
24. T T & Images for Crisis Comm’s @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
25. T T & 2014 Napa Earthquake for Visit Napa Valley @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
26. T T & Metrics - Google 1 This image cannot currently be @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 Google Analytics – Great Wine Capitals – Social Media Referrals to Website – Nov 1, 16 to Oct 31, 17
27. T T & Metrics – Google 2 @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 Google Analytics – Great Wine Capitals – Social Media Referrals to Website – Nov 1, 16 to Oct 31, 17 versus Nov 1, 15 to Oct 31, 16
28. T T & Metrics - Relative Engagement @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 Relative Engagement – Great Wine Capitals – Engagement as a % of Total Audience – Nov 1, 16 to Oct 31, 17
29. T T & Please, please… @SocialAndy @3rockmarketing @WineTourismConf #WMTC17 — Title Your Images Appropriately - Alt Tags — Don’t right-click and use Google Images — Create a Media Page with logo’s and approved images
30. T T & No really. Please don’t do this… @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
31. T T & Be careful of scheduling @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
32. T T & In case something like this happens the day before @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
33. T T & General Resources @SocialAndy @3rockmarketing @WineTourismConf #WMTC17
34. — Social Media Set Up | Training | Strategy | Optimization | Advertising | Reporting | Monitoring | Output | Viral Campaign Management | At Event Coverage | Workplace Policies, Procedures & Guidelines | Custom Facebook Development | — Website Development & Design Design | Creation | Coding | Content Creation | Analytics | Integration | Hosting | Management | e-Commerce | Mobile Optimization — Email Marketing Template Creation | Social Media Integration | Analytics | Video Email — Visual Media Photography | Videography | Graphic Design What Do We Do... 34 @SocialAndy @3rockmarketing @WineTourismConf #WMTC17