GEOBEAT deck 2017

Transcript

2. Evolution of music consumption Records 1877 Nightclubs 1920s Mobility 1979 Streaming 2004 ?
3. CONTEXT
4. Electronic music • EDM phenomenon • stems • festivals Urban athletes • running is #1 • 25-40% engaged in sports once a week in EU & US Great opportunity to develop a new musical form based on context awareness Technology • sensors • wearables • smart cars • LTE
5. Adaptive music makes running experience fun for beginners (additional motivation)
6. Adaptive music helps amateur runners to keep proper tempo(s) during workouts
7. Adaptive music gives marathon runners a combination of inward focus & rhythm
8. layers events reactions stems How the app works
9. CLICK TO SEE THE DEMO
10. Market opportunity SAM 69 MM runners TAM 968 MM users • 968 million people used music streaming services in 2015 • 69 million people in Europe & the US listen to music while running • 31% of all consumers mainly listen to playlists today (29% to albums) Sources: www.ifpi.org/downloads/GMR2016.pdf https://www.statista.com/statistics/190303/running-participants-in-the-us-since-2006/ https://ustwo.com/blog/adidas-go-how-to-make-music-listen-to-you/ https://www.midiaresearch.com/ SOM 2.1 M
11. external catalog rich context awareness basic context awareness exclusive content
12. Moscow New York London / Manchester We try to engage the best artists from local scenes
13. No tracks No need to license catalogs Nice gross margin
14. Our business model is simple 25% conversion $5 / month
15. get 50% revshare from subscriptions get $200-500 for a medium layer Our business model is simple
16. Basic integration Content integration Unique project Brand placement in a layer (logo, description, URLs) Brand placement on the map (icons, points of interest) Brand layer production Producer recruitment + creative briefing Brand manager participation in creative process Deep weaving of brand into content (e.g. messaging between tracks) Interactive mechanics (require additional coding) Partnership packages
17. Lots of use cases besides running Cycling Skateboard Snowboard Swimming Driving Skates
18. Our objective • Grow user base to 500,000 MAU, at least 25% converted into paying users with 30% revshare should generate $190,000 monthly revenue or $2.25 million / year (besides the revenue from special projects) • Supply the platform with 15+ strong layers for every city with a large SOM (Berlin, London, LA, Tokyo, Barcelona, Amsterdam, etc.) • Arrange partnerships with 2 major sports related brands, 3 MNOs, 5 running events and 8 city admins + with Bragi & Native Instruments To make adaptive music an integral part of running experience in Europe & the US
19. Thank you! Feel free to ask me any questions: Artem Zhiganov, CEO artem@geobeat.me