GEOBEAT pitch deck for Midem 2016

A short deck for a wide audience.

Transcript

2. Evolution of music consumption Records 1877 Nightclubs 1920s Mobility 1979 Streaming 2004 ?
3. CONTEXT
4. Electronic music • EDM phenomenon • stems • festivals Urban athletes • running is #1 • 25-40% engaged in sports once a week Great opportunity to develop a new musical form based on context awareness Technology • sensors • wearables • smart cars • LTE
5. Adaptive music makes running experience fun for beginners (additional motivation)
6. Adaptive music helps amateur runners to keep proper tempo(s) during workouts
7. Adaptive music gives marathon runners a combination of inward focus & rhythm
8. layers events reactions stems How the app works
9. DEMO
10. Market opportunity SAM 69 MM runners TAM 968 MM users • 968 million people used music streaming services in 2015 • 69 million people in Europe & the US listen to music while running • 31% of all consumers mainly listen to playlists today (29% to albums) Sources: www.ifpi.org/downloads/GMR2016.pdf https://www.statista.com/statistics/190303/running-participants-in-the-us-since-2006/ https://ustwo.com/blog/adidas-go-how-to-make-music-listen-to-you/ https://www.midiaresearch.com/ SOM 2.1 M
11. external catalog rich context awareness basic context awareness exclusive content
12. We’re already working with the best Content quality is a major factor in user retention, so we try to engage the best artists from local scenes No tracks > no royalty payments > nice gross margin
13. Stage 1: B2B2C model to gain traction & solve chicken / egg problem brands either pay artists from our pool or use those they have contracts with conversion rate = 25%
14. Available to all users Location-based or omnipresent Created by artists from our talent pool Exclusive soundtrack for an event or a territory 3-5 layers (different genres and/or days of the week) Artist briefing & assistance (if she’s not familiar with adaptive music) Adaptive music app for a label or a brand Custom design Sold in App Store or pre- installed on devices Brand layer Adaptive OST Powered by $1900 / $3400 / $4900 (depending on the size) TBD 5% revshare / $9900
15. Lots of use cases besides running Cycling Skateboard Snowboard Swimming Driving Skates
16. Growth plan
17. + Amaury Hazan as DSP consultant Artem Zhiganov GEOBEAT (CEO) 2014 - present Zvooq (product marketing) 2014-2015 Red Keds (head of planning) 2010-2013 Anton Mikhailov GEOBEAT (CTO) 2014 - present MTS (product manager) 2014-2016 Adwatch Isobar (producer) 2012-2014 Misha Grigoryev GEOBEAT (engine owner) 2014 - present Lunapark (creative tech) 2013-2016 Red Keds (coder) 2011-2013 Andrey Zaytsev GEOBEAT (product owner) 2015 - present Aviasales (product manager) 2013-2015 IVI.ru (UX designer) 2011-2013
18. "Genius — the emergence of a truly remarkable and memorable work — seems to appear when a thing is perfectly suited to its context… When the right thing is in the right place, we are moved." — David Byrne
19. Thank you! Our app hits the App Store in June. Feel free to request the MVP today: @zhiganov (Twitter / Telegram)