140518_CMClub-CM故事

"如何遇見你App的那一億用戶"
http://cmclub.kktix.cc/events/6ace93a3
主题分享幻灯之一

Transcript

1. CLEANMASTER STORY
2. 2012.9.7~2014.1 OUR JOURNEY 200 ， 000 ， 000 ＋ downloads 200+ release 0
4. HOW DID WE ACHIEVE THIS?
5. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT • USER-CENTRED • SCIENTIFIC OPERATION
6. 2012.9.7 BIRTHDAY 2012.9 -- 2012.12 2012.10.8 HI,BEIJING 2012.11.7 2.0 RELEASED
7. 2013.1 PAINPOINT: JUNK FILES! 2013.1 -- 2013.8 V3.0
8. 2013.1 -- 2013.8 Clean ， Clear ！ JUNK FILES
9. RATING GROWTH 2013.1 -- 2013.8
10. JUNK FILES AUTO-ANALYSE IN CLOUD 2013.9 -- 2013.12
11. 700,000TB $ 496M JUNK FILES 2013.9 -- 2013.12
12. May Jun Apr GLOBAL TOP3 TOOLS
13. MARCH 2014 Sept GLOBAL TOP3 TOOLS
14. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT • USER-CENTRED • SCIENTIFIC OPERATION
15. BETTER EXPERIENCE More convenient
16. SCANNING SPEED ↑ 35% CEANNING SIZE ↑ 200% Brand new interface & Stronger cleaning BETTER EXPERIENCE
17. Care for your data BETTER EXPERIENCE
18. BETTER EXPERIENCE
19. 7:00 - 24:00 customer service REAL-TIME CUSTOMER
20. USER COMMUNITY
21. USER COMMUNITY
22. OVER 9,000,000 REVIEWS
23. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT • USER-CENTRED • SCIENTIFIC OPERATION
24. AN INSIGHT INTO THE
25. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT • USER-CENTRED • SCIENTIFIC OPERATION
28. IMPORTANT SYSTEM BEHIND CLEAN MASTER
29. THANKS