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140518_CMClub-CM故事
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Zoom.Quiet
May 19, 2014
Technology
0
38
140518_CMClub-CM故事
"如何遇見你App的那一億用戶"
http://cmclub.kktix.cc/events/6ace93a3
主题分享幻灯之一
Zoom.Quiet
May 19, 2014
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Transcript
CLEANMASTER STORY
2012.9.7~2014.1 OUR JOURNEY 200 , 000 , 000 + downloads
200+ release 0
None
HOW DID WE ACHIEVE THIS?
HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT
• USER-CENTRED • SCIENTIFIC OPERATION
2012.9.7 BIRTHDAY 2012.9 -- 2012.12 2012.10.8 HI,BEIJING 2012.11.7 2.0 RELEASED
2013.1 PAINPOINT: JUNK FILES! 2013.1 -- 2013.8 V3.0
2013.1 -- 2013.8 Clean , Clear ! JUNK FILES
RATING GROWTH 2013.1 -- 2013.8
JUNK FILES AUTO-ANALYSE IN CLOUD 2013.9 -- 2013.12
700,000TB $ 496M JUNK FILES 2013.9 -- 2013.12
May Jun Apr GLOBAL TOP3 TOOLS
MARCH 2014 Sept GLOBAL TOP3 TOOLS
HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT
• USER-CENTRED • SCIENTIFIC OPERATION
BETTER EXPERIENCE More convenient
SCANNING SPEED ↑ 35% CEANNING SIZE ↑ 200% Brand new
interface & Stronger cleaning BETTER EXPERIENCE
Care for your data BETTER EXPERIENCE
BETTER EXPERIENCE
7:00 - 24:00 customer service REAL-TIME CUSTOMER
USER COMMUNITY
USER COMMUNITY
OVER 9,000,000 REVIEWS
HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT
• USER-CENTRED • SCIENTIFIC OPERATION
AN INSIGHT INTO THE
HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT
• USER-CENTRED • SCIENTIFIC OPERATION
None
None
IMPORTANT SYSTEM BEHIND CLEAN MASTER
THANKS