140518_CMClub-CM故事

Transcript

1. CLEANMASTER STORY

2. 2012.9.7~2014.1 OUR JOURNEY 200 ， 000 ， 000 ＋ downloads

   200+ release 0
3. None

4. HOW DID WE ACHIEVE THIS?

5. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT

   • USER-CENTRED • SCIENTIFIC OPERATION

6. 2012.9.7 BIRTHDAY 2012.9 -- 2012.12 2012.10.8 HI,BEIJING 2012.11.7 2.0 RELEASED

7. 2013.1 PAINPOINT: JUNK FILES! 2013.1 -- 2013.8 V3.0

8. 2013.1 -- 2013.8 Clean ， Clear ！ JUNK FILES

9. RATING GROWTH 2013.1 -- 2013.8

10. JUNK FILES AUTO-ANALYSE IN CLOUD 2013.9 -- 2013.12

11. 700,000TB $ 496M JUNK FILES 2013.9 -- 2013.12

12. May Jun Apr GLOBAL TOP3 TOOLS

13. MARCH 2014 Sept GLOBAL TOP3 TOOLS

14. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT

    • USER-CENTRED • SCIENTIFIC OPERATION

15. BETTER EXPERIENCE More convenient

16. SCANNING SPEED ↑ 35% CEANNING SIZE ↑ 200% Brand new

    interface & Stronger cleaning BETTER EXPERIENCE

17. Care for your data BETTER EXPERIENCE

18. BETTER EXPERIENCE

19. 7:00 - 24:00 customer service REAL-TIME CUSTOMER

20. USER COMMUNITY

21. USER COMMUNITY

22. OVER 9,000,000 REVIEWS

23. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT

    • USER-CENTRED • SCIENTIFIC OPERATION

24. AN INSIGHT INTO THE

25. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT

    • USER-CENTRED • SCIENTIFIC OPERATION
26. None
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28. IMPORTANT SYSTEM BEHIND CLEAN MASTER

29. THANKS