140518_CMClub-CM故事

 140518_CMClub-CM故事

"如何遇見你App的那一億用戶"
http://cmclub.kktix.cc/events/6ace93a3
主题分享幻灯之一

6002ee051e03f0b762642ee7fafd111f?s=128

Zoom.Quiet

May 19, 2014
Tweet

Transcript

  1. CLEANMASTER STORY

  2. 2012.9.7~2014.1 OUR JOURNEY 200 , 000 , 000 + downloads

    200+ release 0
  3. None
  4. HOW DID WE ACHIEVE THIS?

  5. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT

    • USER-CENTRED • SCIENTIFIC OPERATION
  6. 2012.9.7 BIRTHDAY 2012.9 -- 2012.12 2012.10.8 HI,BEIJING 2012.11.7 2.0 RELEASED

  7. 2013.1 PAINPOINT: JUNK FILES! 2013.1 -- 2013.8 V3.0

  8. 2013.1 -- 2013.8 Clean , Clear ! JUNK FILES

  9. RATING GROWTH 2013.1 -- 2013.8

  10. JUNK FILES AUTO-ANALYSE IN CLOUD 2013.9 -- 2013.12

  11. 700,000TB $ 496M JUNK FILES 2013.9 -- 2013.12

  12. May Jun Apr GLOBAL TOP3 TOOLS

  13. MARCH 2014 Sept GLOBAL TOP3 TOOLS

  14. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT

    • USER-CENTRED • SCIENTIFIC OPERATION
  15. BETTER EXPERIENCE More convenient

  16. SCANNING SPEED ↑ 35% CEANNING SIZE ↑ 200% Brand new

    interface & Stronger cleaning BETTER EXPERIENCE
  17. Care for your data BETTER EXPERIENCE

  18. BETTER EXPERIENCE

  19. 7:00 - 24:00 customer service REAL-TIME CUSTOMER

  20. USER COMMUNITY

  21. USER COMMUNITY

  22. OVER 9,000,000 REVIEWS

  23. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT

    • USER-CENTRED • SCIENTIFIC OPERATION
  24. AN INSIGHT INTO THE

  25. HOW DID WE ACHIEVE THIS? • IDENTIFY USER’S PAIN POINT

    • USER-CENTRED • SCIENTIFIC OPERATION
  26. None
  27. None
  28. IMPORTANT SYSTEM BEHIND CLEAN MASTER

  29. THANKS