After Effects / Art of Motion Graphics

Sites referenced:
kuler.adobe.com
thenounproject.com
entypo.com

Transcript

1. After Effects ATTR 2012
2. What can you do with After Effects? Question
3. A LOT. Answer
4. We’ll only focus on Motion Graphics
5. How is it useful?
6. Highlighting words/phrases
7. Breaking down complex topics
8. Drawing in the audience
9. Spicing up otherwise boring clips
10. Motion Graphics The Theory
11. Pathway to Goodness Idea Aesthetics Add Value Execution ⚒
12. The Idea ✎ How much time? Sketch Reiterate
13. The Idea Thanksgiving Retreat Riverside 2012 Case Study
14. The Idea ✎ How much time? Sketch Reiterate Riverside TR 2012
15. The Idea Time until TR: 2 weeks People already filmed: 0 Number of good ideas: 0 Number of any ideas: 0 Riverside TR 2012
16. The Idea ✎Riverside TR 2012
17. The Idea Riverside TR 2012 →
19. Pathway to Goodness Idea Aesthetics Add Value Execution ⚒
20. Aesthetics Style Color Layout Typography Consistency
21. Difficult to quantify Aesthetics  Style
22. Opaque/translucent/transparent? Shadows or no shadows? Gradients or no gradients? Tasteful or tacky? Aesthetics  Style
23. Design should be intentional Aesthetics  Style
24. Rule of thumb Use bold, high-contrast colors Aesthetics  Color
25. kuler.adobe.com Aesthetics  Color
26. 1/3 Rule Allow for “breathing” room Align edges (when it makes sense to) Aesthetics  Layout
27. Rule of thumb Stick with one font (definitely no more than two fonts) Aesthetics  Typography
28. Futura Futura Italic Futura Condensed Futura Condensed Extrabold Aesthetics  Typography Starter Kit Century Gothic CG Italic CG Bold CG Bold Italic Avenir Avenir Roman Avenir Medium Avenir Light Avenir Black Avenir Heavy
29. Apply previous 4 principles from beginning to end Aesthetics  Consistency
30. Aesthetics Thanksgiving Retreat Riverside 2012 Case Study
31. Riverside TR 2012 Aesthetics Style Color Layout Typography Consistency
32. Riverside TR 2012 Aesthetics Style Color Layout Typography Consistency
33. Riverside TR 2012 Aesthetics Style Color Layout Typography Consistency
34. Riverside TR 2012 Aesthetics Style Color Layout Typography Consistency CENTURY GOTHIC CORKI
35. Riverside TR 2012 Aesthetics Style Color Layout Typography Consistency
36. Riverside TR 2012 Aesthetics Style Color Layout Typography Consistency
37. Pathway to Goodness Idea Aesthetics Add Value Execution ⚒
38. Add Value Primary Goal Emphasize main point
39. Add Value In other words... Don’t feel like you have to write out every single word that the person says.
40. Course 101 Trailer Case Study Add Value
42. Add Value Secondary Goal Engage the audience
43. Course 101 Video aka “Roy Lo video” Case Study Add Value
45. Add Value Clarity is king
46. Pathway to Goodness Idea Aesthetics Add Value Execution ⚒
47. Motion Graphics Application
48. Where to get icons + symbols thenounproject.com For those who know Photoshop + Illustrator entypo.com For everyone else
49. Create 5-second project Short Constraints Explore Connect
50. CS Lewis Quotes I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everything else. A man can no more diminish God's glory by refusing to worship Him than a lunatic can put out the sun by scribbling the word, 'darkness' on the walls of his cell. If you look for truth, you may find comfort in the end; if you look for comfort you will not get either comfort or truth only soft soap and wishful thinking to begin, and in the end, despair. The safest road to hell is the gradual one - the gentle slope, soft underfoot, without sudden turnings, without milestones, without signposts.