permanent beta (∞β) • Basic Steps • Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) • Identify business objective funnel • Generate test hypothesis • Plan, create and run experiment Thursday, 8 August 13
permanent beta (∞β) • Generating Hypothesis • Ab initio: Relationship (s) between variables • Value proposition • Known drivers and inhibitors (ex. LIFT) Thursday, 8 August 13
permanent beta (∞β) • Generating Hypothesis • Ab initio: Relationship (s) between variables • Value proposition • Known drivers and inhibitors (ex. LIFT) • Data driven: Pattern recognition Thursday, 8 August 13
permanent beta (∞β) • Generating Hypothesis • Ab initio: Relationship (s) between variables • Value proposition • Known drivers and inhibitors (ex. LIFT) • Data driven: Pattern recognition • Behavior/Path/Segmentation Patterns Thursday, 8 August 13
permanent beta (∞β) • Generating Hypothesis • Ab initio: Relationship (s) between variables • Value proposition • Known drivers and inhibitors (ex. LIFT) • Data driven: Pattern recognition • Behavior/Path/Segmentation Patterns • Exploratory (Heatmaps/Clickmaps) Thursday, 8 August 13
permanent beta (∞β) • Generating Hypothesis • Ab initio: Relationship (s) between variables • Value proposition • Known drivers and inhibitors (ex. LIFT) • Data driven: Pattern recognition • Behavior/Path/Segmentation Patterns • Exploratory (Heatmaps/Clickmaps) • Weaknesses and opportunities Thursday, 8 August 13
Personalization • Involves optimization of one or more • Differential/dynamic pricing/promotion • Segmentation (Device, Geo, Profile) Thursday, 8 August 13
Personalization • Involves optimization of one or more • Differential/dynamic pricing/promotion • Segmentation (Device, Geo, Profile) • Personalized cart recovery Thursday, 8 August 13