アクイア認定 Campaign Studio 試験対策 / Prep for the Campaign Studio exam

https://www.acquia.com/jp/resources/webinars/acquia-devchannel-vol16

Transcript

1. ΞΫΠΞೝఆ Campaign Studio Marketing Pro ࢼݧରࡦ ΞΫΠΞೝఆϓϩάϥϜʹ͍ͭͯ ࢼݧ֓ཁ ࢼݧͷ४උ αϯϓϧ໰୊ ·ͱΊ Q&A
2. ʰͰͿͪΌΜͶΔʱͱ͸ʁ ΞΫΠΞδϟύϯ͕͓ಧ͚͢ΔʰͰͿͪΌΜͶΔʱͰ ͸ɺΤϯδχΞͷΈͳ͞·͕ٳܜ͠ͳ͕Βฉ͚ΔΑ͏ ͳɺΧδϡΞϧͳܗࣜͰςΫχΧϧ৘ใΛൃ৴͢Δ։ ൃऀ޲͚΢ΣϏφʔͰ͢ɻִिਫ༵೔͸ίʔώʔยख ʹ͝ΏΔΓͱ͝ࢹௌ͍ͩ͘͞ɻ ϋογϡλά #AcquiaJP Ͱײ૝ͳͲᄁ͍͍͚ͯͨͩΔ ͱخ͍͠Ͱ͢ʂ
3. ຊ೔ͷεϐʔΧʔ ΞΫΠΞδϟύϯ
 ؛ढ़ฌ ιϦϡʔγϣϯΤϯδχΞ ΞΫΠΞδϟύϯ
 ؙࢁͻ͔Δ ςΫχΧϧτϥϯεϨʔλʔ ͰͿͪΌΜͶΔ δΣωϩגࣜձࣾ
 ळࢁਅ࡙ ίϯαϧςΟϯάຊ෦௕
4. ήετͷ͝঺հɿळࢁਅ࡙ʢ͖͋΍· ·͖͞ʣ ੑ֨ɿअຐ͕͘͞Γɺ֎ަతʹݟ͑ͯ಺޲ ޷͖ͳݴ༿ɿ࣬෩ʹႻ૲Λ஌Δ ૯ׅɿδΣοτίʔελʔਓੜ https://www.synergy-marketing.co.jp/blog/author/akiyama_masaki SFA CRM ΞυςΫϊϩδʔ ࣗಈंڭशॴγεςϜ ΠϯλʔωοτϓϩόΠμʔ ݘ޷͖ ࠺ࢠ͋Γ
5. δΣωϩגࣜձࣾ ☑ ౦ژઃཱ
 2003೥ઃཱ ☑ ෼ࢄܕ૊৫ӡӦ
 ೔ຊٴͼΠϯυͰͷӡӦମ੍ ☑ σδλϧٕज़΁ͷ஫ྗ
 CMSٴͼMAʢϚʔέςΟϯάΦʔτϝʔγϣϯʣ΁ಛԽ ☑ ϓϩϑΣογϣφϧίϯαϧςΟϯά
 σδλϧઓུٴͼUXσβΠϯίϯαϧςΟϯάͷఏڙ ☑ ΫϦΤΠςΟϒ
 ө૾ͳͲͷΫϦΤΠςΟϒͷ੓ࡦͱఏڙ ☑ αϙʔταʔϏε
 SEOɺSEMɺղੳͳͲͷϚʔέςΟϯάӡ༻ɺ
 γεςϜอकͷαϙʔταʔϏεͷఏڙ
6. δΣωϩגࣜձࣾ ࠓ͙࢝͢Ί͍ͨɹϚʔέςΟϯάΦʔτϝʔγϣϯ ΧϛϋϠMA εϐʔυಋೖͰɺձΘͣʹӦۀ͢Δମ੍΁
7. δΣωϩגࣜձࣾ ౰ೝఆࢼݧͷ೔ຊޠ༁͸ɺΞ ΫΠΞͷύʔτφʔاۀͱ͠ ͯCampaign Studioͷൢചٴͼ ಋೖίϯαϧςΟϯάΛߦ͏ δΣωϩגࣜձ͕ࣾ؂मͯ͠ ͍·͢ɻ
8. ΞΫΠΞೝఆϓϩάϥϜ ʹ͍ͭͯ
9. ΞΫΠΞೝఆϓϩάϥϜ DrupalͱΞΫΠΞϓϥοτϑΥʔϜΛ࢖༻ͯ͠ ιϦϡʔγϣϯΛߏங͢ΔͨΊͷ ઐ໳ੑͷߴ͍εΩϧͱ஌ࣝΛݕূ 2014೥ ఏڙ։࢝ 6,447+
 ࢿ֨อ༗ 19छྨ+ ࢼݧ਺
10. ࢿ֨ϥΠϯφοϓ ࢼݧ Drupal 9 Drupal 8 Drupal 7 ΞΫΠΞೝఆαΠτϏϧμʔ ӳɾ೔ ӳɾ೔ ӳޠͷΈ ΞΫΠΞೝఆσϕϩούʔ ӳޠͷΈ ӳɾ೔ ӳޠͷΈ ΞΫΠΞೝఆϑϩϯτΤϯυεϖγϟϦετ ۙ೔ެ։ ӳɾ೔ ӳޠͷΈ ΞΫΠΞೝఆόοΫΤϯυεϖγϟϦετ ۙ೔ެ։ ӳɾ೔ ӳޠͷΈ ࢼݧ ΞΫΠΞೝఆ Cloud Platform Pro ӳޠͷΈ ΞΫΠΞೝఆ Site Factory Pro ӳޠͷΈ ΞΫΠΞೝఆ Personalization Pro ӳޠͷΈ ΞΫΠΞೝఆ Site Studio 6 Site Builder ӳޠͷΈ ΞΫΠΞೝఆ Campaign Studio Marketing Pro ӳɾ೔ Acquia Platform Drupal τϥοΫ
11. ΞΫΠΞೝఆ Campaign Studio Marketing Pro ʹ͍ͭͯ
12. ΞΫΠΞೝఆ Campaign Studio Marketing Pro ࢼݧͷཁ݅ ࢼݧ໊ ΞΫΠΞೝఆ Campaign Studio Marketing Pro ࢼݧ࣌ؒ 90෼ डݧྉ $155 ໰୊਺ 40໰ ߹֨ϥΠϯ 65% Campaign StudioεΠʔτ੡඼Λ࢖༻ͨ͠ϚʔέςΟϯάΩϟϯϖʔϯͷઃܭͱ࣮ ૷ɺ͓Αͼอकʹؔ͢Δ࣮຿஌ࣝͱεΩϧݕূΛ໨తͱͨ͠ೝఆࢼݧ ͜ͷࢼݧ͸ɺडݧऀͷ࣍ͷೳྗΛݕূ͠·͢ɿ – Acquia Campaign StudioεΠʔτ੡඼͕ఏڙ͢ΔػೳΛཧղ – ৽ن·ͨ͸طଘͷ΢ΣϒαΠτʹAcquia Campaign Studio؀ڥΛ Πϯετʔϧͯ͠ઃఆ – Acquia Campaign StudioΛ࢖༻ͨ͠ϚʔέςΟϯάΩϟϯϖʔϯͷ ઃఆɺ࣮ߦɺ؅ཧ ೝఆͷσδλϧόοδ ʢ߹֨ͨ͠Β΋Β͑·͢ʣ
13. ࢼݧͷग़୊෼໺ͱׂ߹ 7ͭͷ෼໺͔Βग़୊͞ΕɺCampaign Studioʹؔ͢Δ
 શൠతͳཧղ͕໰ΘΕ·͢ɻ υϝΠϯ ໰୊਺ 1.0 Πϯελϯεͷઃఆ 4 2.0 σʔλ؅ཧ 8 3.0 ίϯςϯπɺίϯϙʔωϯτ͓Αͼνϟϯωϧ 11 4.0 Ωϟϯϖʔϯ 4 5.0 Ϩϙʔτ 3 6.0 Campaign Factory 4 7.0 ύʔιφϥΠθʔγϣϯ 6 ߹ܭ 40
14. ࢼݧͷग़୊෼໺ - ৄࡉ υϝΠϯ 1.0: Πϯελϯεͷઃఆ 1. Campaign StudioΠϯελϯεͷجຊతͳઃఆཁ݅ͷ஌ࣝΛ࣮ূ υϝΠϯ 2.0: σʔλ؅ཧ 1. ͖Ε͍ͳϦετΛҡ࣋͢ΔೳྗΛ࣮ূ 2. σʔλςʔϒϧͷ஌ࣝΛ࣮ূ 3. ηάϝϯτΛߏங͢ΔೳྗΛ࣮ূ υϝΠϯ 3.0: ίϯςϯπɺίϯϙʔωϯτ͓Αͼνϟϯωϧ 1. Ξηοτʹؔ͢Δ஌ࣝΛ࣮ূ 2. ϑΥʔϜͷ஌ࣝΛ࣮ূ 3. ϥϯσΟϯάϖʔδͷ஌ࣝΛ࣮ূ 4. ޮՌతͰ഑৴ՄೳͳϝʔϧΛ࡞੒͢ΔೳྗΛ࣮ূ 5. Campaign StudioͰ࢖༻Մೳͳଞͷνϟωϧͷ஌ࣝΛ࣮ূ υϝΠϯ 4.0: Ωϟϯϖʔϯ 1. Ωϟϯϖʔϯઓུͷ஌ࣝΛ࣮ূ υϝΠϯ 5.0: Ϩϙʔτ 1. جຊతͳϨϙʔτػೳͷ஌ࣝΛ࣮ূ υϝΠϯ 6.0: Campaign Factory 1. ෳ਺ͷCampaign StudioΠϯελϯεΛ؅ཧ͢ΔೳྗΛ࣮ূ 2. Campaign FactoryͷՁ஋Λཧղ͍ͯ͠Δ͜ͱΛ࣮ূ υϝΠϯ 7.0: ύʔιφϥΠθʔγϣϯ 1. Campaign StudioͷύʔιφϥΠθʔγϣϯػೳΛཧղ͍ͯ͠Δ͜ͱΛ ࣮ূ 2. ϚʔέςΟϯάΦʔτϝʔγϣϯͷՁ஋Λཧղ͍ͯ͠Δ͜ͱΛ࣮ূ 3. ಈతͳ΢Σϒίϯςϯπͷ஌ࣝΛ࣮ূ
15. ࢼݧͷ४උ
16. εςοϓ1ɿAcquia Academy ΞΫΠΞͷϓϥοτϑΥʔϜΛॳΊͯ͝ར༻ʹͳΔ ํ͸ɺAcquia Academyͷೖ໳ίʔεΛडߨͯͩ͘͠ ͍͞ɻ͜ΕʹΑΓɺೝఆ΁ͷಓͷΓΛελʔτͤ͞ Δ͜ͱ͕Ͱ͖·͢ɻ • Campaign Studio Product Introduction • Getting Started with Campaign Studio ΞΫΠΞͷެࣜυΩϡϝϯτͰ΋
 ΄΅ಉ౳ͷίϯςϯπΛఏڙ͍ͯ͠·͢ɻ https://docs.acquia.com/campaign-studio/
17. εςοϓ2ɿ࣮຿ܦݧΛੵΉ ίʔεΛम͔ྃͨ͠Βͱ͍ͬͯɺೝఆࢼݧΛड͚Δ४උ͕Ͱ͖͍ͯΔͱ͸ ݶΓ·ͤΜɻࢼݧΛडݧ͢ΔͨΊʹ͸ɺ͍͔ͭ͘ͷ࣮຿ܦݧ͕ඞཁͰ͢ɻ ͜ͷ໨తͷͨΊʹɺগͳ͘ͱ΋2-3ͷϓϩδΣΫτʹऔΓ૊Ή͜ͱͰɺ࣮ ຿ܦݧΛੵΉ͜ͱΛ͓קΊ͠·͢ɻ
18. εςοϓ3ɿࣗݾධՁΛߦ͏ 1.0 Πϯελϯεͷઃఆ είΞ (1 - 10) 1.1 Campaign StudioΠϯελϯεͷجຊతͳઃఆཁ݅ͷ஌ࣝΛ࣮ূ 2.0 σʔλ؅ཧ είΞ (1 - 10) 2.1 ͖Ε͍ͳϦετΛҡ࣋͢ΔೳྗΛ࣮ূ 2.2 σʔλςʔϒϧͷ஌ࣝΛ࣮ূ 2.3 ηάϝϯτΛߏங͢ΔೳྗΛ࣮ূ 3.0 ίϯςϯπɺίϯϙʔωϯτ͓Αͼνϟϯωϧ είΞ (1 - 10) 3.1 Ξηοτʹؔ͢Δ஌ࣝΛ࣮ূ 3.2 ϑΥʔϜͷ஌ࣝΛ࣮ূ 3.3 ϥϯσΟϯάϖʔδͷ஌ࣝΛ࣮ূ 3.4 ޮՌతͰ഑৴ՄೳͳϝʔϧΛ࡞੒͢ΔೳྗΛ࣮ূ 3.5 Campaign StudioͰ࢖༻Մೳͳଞͷνϟωϧͷ஌ࣝΛ࣮ূ 4.0 Ωϟϯϖʔϯ είΞ
 (1 - 10) 4.1 Ωϟϯϖʔϯઓུͷ஌ࣝΛ࣮ূ 5.0 Ϩϙʔτ είΞ
 (1 - 10) 5.1 جຊతͳϨϙʔτػೳͷ஌ࣝΛ࣮ূ 6.0 Campaign Factory είΞ
 (1 - 10) 6.1 ෳ਺ͷCampaign StudioΠϯελϯεΛ؅ཧ͢ΔೳྗΛ࣮ূ 6.2 Campaign FactoryͷՁ஋Λཧղ͍ͯ͠Δ͜ͱΛ࣮ূ 7.0 ύʔιφϥΠθʔγϣϯ είΞ
 (1 - 10) 7.1 Campaign StudioͷύʔιφϥΠθʔγϣϯػೳΛཧղ͍ͯ͠Δ͜ͱΛ࣮ূ 7.2 ϚʔέςΟϯάΦʔτϝʔγϣϯͷՁ஋Λཧղ͍ͯ͠Δ͜ͱΛ࣮ূ 7.3 ಈతͳ΢Σϒίϯςϯπͷ஌ࣝΛ࣮ূ ࢼݧΛड͚Δ͜ͱΛܾΊͨΒɺࢼݧͰΧόʔ͞Ε͍ͯΔྖҬͱτϐοΫɺ ͓ΑͼͦΕΒͷ૬ରతͳॏΈΛษڧ͢Δ͜ͱΛ͓קΊ͠·͢ɻ
19. εςοϓ4ɿֶशΨΠυΛ׆༻͢Δ ࣗݾධՁʹج͍ͮͯɺ͍͔ͭ͘ͷυϝΠϯ΍τ ϐοΫͷ஌ࣝ΍ܦݧΛಘΔඞཁ͕͋Δ͔΋͠Ε ·ͤΜɻCampaign StudioΛֶͿ࠷ળͷํ๏ ͸ɺ࣮ࡍʹ࡞ۀͨ͠Γɺ࣮ݧͨ͠Γ͢Δ͜ͱͰ ͢ɻຊΨΠυͷࢼݧͷ४උηΫγϣϯ΍Ϧιʔ εू͕ࢀߟʹͳΓ·͢ɻ ۙ೔ެ։༧ఆ
20. εςοϓ5ɿࢼݧΛड͚Δ ͜ͷஈ֊Ͱɺ͋ͳͨ͸ࢼݧΛड͚Δ४උ͕Ͱ͖͍ͯΔ͸ͣͰ͢ɻΞΫΠΞೝఆϓϩάϥϜ ͷެࣜαΠτʹΞΫηεͯ͠ࢼݧʹొ࿥͠·͢ɻΦϯϥΠϯ؂ಜ·ͨ͸ΦϯαΠτ؂ಜͰ ͷࢼݧ͔Βબ୒Ͱ͖·͢ɻ ΞΫΠΞೝఆϓϩάϥϜ https://www.acquia.com/jp/solutions/customer-success/acquia-certification ΦϯϥΠϯͰDrupalೝఆࢼݧΛड͚ΔͨΊͷεςοϓ https://www.acquia.com/jp/blog/how-to-take-online-exam-drupal-certification
21. αϯϓϧ໰୊
22. αϯϓϧ໰୊ͷ͝঺հ – ͍͔ͭ͘ͷαϯϓϧ໰୊Λ͝঺հ͠ͳ͕Βɺ
 ͲͷΑ͏ͳ໰୊͕࣮ࡍʹग़୊͞ΕΔͷ͔Λ͝঺հ͠·͢ɻ – ໰୊ͷεϥΠυΛදࣔͨ͠ޙɺ1෼ఔ଴ͪ·͢ͷͰɺ
 ͥͻճ౴Λߟ͑ͯΈ͍ͯͩ͘͞ɻ – αϯϓϧ໰୊ΛؚΉɺࢼݧ໰୊΁ͷ࣭͝໰͸͓ड͚Ͱ͖·ͤΜɻ
 ྃ͝ঝ͍ͩ͘͞ɻ
23. αϯϓϧ໰୊ 1 ໰໨ Acquia Campaign Studio ͷϕʔεͱͳ͍ͬͯΔιϑτ΢ΣΞ͸ͲΕͰ͔͢ʁ 1. Drupal 2. Composer 3. Mautic 4. Lightning
24. αϯϓϧ໰୊ 1 ໰໨ Acquia Campaign Studio ͷϕʔεͱͳ͍ͬͯΔιϑτ΢ΣΞ͸ͲΕͰ͔͢ʁ 1. Drupal 2. Composer 3. Mautic 4. Lightning
25. Acquia Campaign Studio ୯ମͰͰ͖ͳ͍͜ͱ͸ԿͰ͔͢ʁʢ2ͭબ୒͍ͯͩ͘͠͞ɻʣ 1. ੡඼΍αʔϏεΛҊ಺͢ΔࣗಈϝʔϧΛૹ৴͢Δɻ 2. ϥϯσΟϯάϖʔδʹϑΥʔϜΛઃஔͯ͠ίϯλΫτ৘ใΛऔಘ͢Δɻ 3. WebαΠτͷτϥοΩϯάͯ͠ΦʔσΟΤϯεͷ೥ྸΛऔಘ͢Δɻ 4. ײ৘෼ੳΛ׆༻ͯ͠λʔήοτͷಛੑ΍ڵຯΛ෼ੳ͢Δɻ αϯϓϧ໰୊ 2໰໨
26. Acquia Campaign Studio ୯ମͰͰ͖ͳ͍͜ͱ͸ԿͰ͔͢ʁʢ2ͭબ୒͍ͯͩ͘͠͞ɻʣ 1. ੡඼΍αʔϏεΛҊ಺͢ΔࣗಈϝʔϧΛૹ৴͢Δɻ 2. ϥϯσΟϯάϖʔδʹϑΥʔϜΛઃஔͯ͠ίϯλΫτ৘ใΛऔಘ͢Δɻ 3. WebαΠτͷτϥοΩϯάͯ͠ΦʔσΟΤϯεͷ೥ྸΛऔಘ͢Δɻ 4. ײ৘෼ੳΛ׆༻ͯ͠λʔήοτͷಛੑ΍ڵຯΛ෼ੳ͢Δɻ αϯϓϧ໰୊ 2໰໨
27. ΞΫΠΞೝఆ Campaign Studio Marketing Pro ࢼݧରࡦ ΞΫΠΞೝఆϓϩάϥϜʹ͍ͭͯ ࢼݧ֓ཁ ࢼݧͷ४උ αϯϓϧ໰୊ ·ͱΊ Q&A
28. Α͋͘Δ࣭໰ ීஈ͸Campaign StudioͰ͸ͳ͘MauticΛ࢖͍ͬͯΔ͚Ͳɺࢼݧड͚ΒΕ·͔͢ʁ – ߹֨ϥΠϯ͸65%ɺࢼݧͷ൒਺Ҏ্͸MauticΛ
 ஌͍ͬͯΕ͹౴͑ΒΕΔ໰୊ͳͷͰɺड͚ΒΕͳ͍Θ͚Ͱ͸ͳ͍ – Campaign StudioͷείʔϓͰͷࢼݧͳͷͰɺ
 Campaign Factory΍ΞΫΠΞಠࣗͰఏڙ͍ͯ͠Δػೳ΋ग़୊͞ΕΔ ࢼݧ໰୊ू͸͋Γ·͔͢ʁ – ݱࡏ४උΛਐΊ͓ͯΓ·͢ɻ ࢿ֨ࢼݧʹؔͯ͠Կ͔໰୊͕ൃੜͨ͠৔߹͸ɺͲ͜ʹ࿈བྷ͢Ε͹ྑ͍Ͱ͔͢ʁ – certification@acquia.com ʹ͝࿈བྷ͍ͩ͘͞ɻʢ೔ຊޠՄʣ ೝఆͷ༗ޮظݶ΍ɺҡ࣋͢ΔͨΊͷ࠶ࢼݧ͸͋Γ·͔͢ʁ – ಛʹͳ͍Ͱ͢ɻ
29. ࠷ޙʹ