For an awkward few years, web developers and designers tried to avoid properly learning Objective-C using hackish webview solutions like PhoneGap, Titanium, Corona, et al. But it was soon painfully obvious that any ease-of-use they provided was overshadowed by being slow and buggy.
But now, using great tools like CocoaPods, NUI and Parse, it’s easier than ever for web and front-end developers — as well as even front-end savvy designers and product people — to create a solid native iOS app using technologies they’re already familiar with like plugins, CSS, HTML and cloud databases.