The Real MVP: Going from idea to users' hands

You have an idea for a new app. You've secured buy-in from the business. What's next? The MVP. But what does it take to ship a new app these days? What are the challenges you'll inevitably face? How should you approach the architecture? What are the technical decisions you'll need to make?

You'll learn the answers to those questions and more in this talk. We'll discuss how to conduct initial user research, the development process, and how to work with Marketing to promote your MVP.

Join Annyce on the journey from idea to users' hands.

Transcript

1. MVP
   @ b r w n g r l d e v
   THE REAL
   

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3. But
   
   
   NOW
   
   
   what…
   @ b r w n g r l d e v
   

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4. Ideation
   Exploration
   Formation
   Development
   Testing
   

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5. @ b r w n g r l d e v
   

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6. Ideation
   @ b r w n g r l d e v
   

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7. Product-Market
   
   
   FIT
   

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8. What?
   @ b r w n g r l d e v
   Native mobile application
   Who?
   Organizers with multiple groups
   Why?
   Current experience in mobile apps is
   
   
   limited and suboptimal. A separate app
   can reduce the friction of being an
   active organizer.
   

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11. Jobs to be done
    Situation
    When _____________
    @ b r w n g r l d e v
    Motivation
    I want to ________
    Expected outcome
    So I can _________
    

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12. @ b r w n g r l d e v
    Jobs to be done
    When someone RSVPs to my event
    
    
    I want see if this is their first
    time attending
    
    
    So I can welcome them personally
    

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13. @ b r w n g r l d e v
    I want to see how many joins/requests I have for my group
    
    
    I want to see the “big number” and then check out who they are
    
    
    I want to know if members or attendees have questions about my event
    
    
    I want to get back to them quickly to make sure they can plan to come
    
    
    I want to setup/start scheduling a new event
    
    
    I might have a date in mind, but if not I’d like to look at a calendar to
    choose the date
    
    
    I want to see who’s supposed to be coming to this event
    
    
    I want to see the “big number” and then check out who they are, and if
    they’ve been active or recently RSVP’d and are likely to show up
    
    
    I want to communicate with attendees after the event
    
    
    I want to thank them for coming and engage them so they show up again
    

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14. @ b r w n g r l d e v
    What do you
    
    
    THINK?
    

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15. Card sorting
    @ b r w n g r l d e v
    Often Sometimes
    Never
    Add a featured photo
    when creating an event
    Preview the event
    before publishing
    Add a question for
    attendees to answer
    Add a host when
    creating an event
    Make an RSVP start time
    when creating an event
    

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16. Add a featured photo when
    creating an event
    62% 23% 16%
    Tasks Often Sometimes Never
    Preview the event before
    publishing
    62% 26% 12%
    Add a question for attendees
    to answer
    21% 47% 33%
    Add a host when creating an
    event
    35% 44% 22%
    Make an RSVP start time when
    creating an event
    37% 23% 40%
    

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17. Add a featured photo when
    creating an event
    62% 23% 16%
    Tasks Often Sometimes Never
    Preview the event before
    publishing
    62% 26% 12%
    Add a question for attendees
    to answer
    21% 47% 33%
    Add a host when creating an
    event
    35% 44% 22%
    Make an RSVP start time when
    creating an event
    37% 23% 40%
    

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18. @ b r w n g r l d e v
    

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19. Exploration
    @ b r w n g r l d e v
    

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21. No restrictions on how you
    develop your app’s UI
    KMM
    Why we chose it
    Doesn’t prevent you from working
    with the platform directly
    Kotlin!
    @ b r w n g r l d e v
    

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22. No restrictions on how you
    develop your app’s UI
    KMM
    Why we chose it
    Doesn’t prevent you from working
    with the platform directly
    Kotlin!
    @ b r w n g r l d e v
    

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23. No restrictions on how you
    develop your app’s UI
    KMM
    Why we chose it
    Doesn’t prevent you from working
    with the platform directly
    Kotlin!
    @ b r w n g r l d e v
    

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24. @ b r w n g r l d e v
    

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25. expect/actual
    @ b r w n g r l d e v
    

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27. @ b r w n g r l d e v
    

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28. @ b r w n g r l d e v
    W.W.L.
    W h a t w e l e a r n e d
    

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29. iOS
    Android
    Android
    

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32. Formation
    @ b r w n g r l d e v
    

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33. ?
    ?
    ?
    ?
    ?
    

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34. @ b r w n g r l d e v
    How to
    
    
    organize
    
    
    the team
    

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35. @ b r w n g r l d e v
    Team characteristics
    

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36. @ b r w n g r l d e v
    

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37. @ b r w n g r l d e v
    

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38. @ b r w n g r l d e v
    W.W.L.
    W h a t w e l e a r n e d
    

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39. @ b r w n g r l d e v
    

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40. @ b r w n g r l d e v
    

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41. Development
    @ b r w n g r l d e v
    

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42. @ b r w n g r l d e v
    

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43. Blueprint
    @ b r w n g r l d e v
    Agile
    
    
    Sprints
    
    
    Backlog
    
    
    Demos
    
    
    

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44. @ b r w n g r l d e v
    Cut
    
    
    SCOPE
    
    
    often
    

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45. @ b r w n g r l d e v
    Beta
    MVP
    Post-MVP
    Do we
    
    
    NEED
    
    
    this to launch?
    

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46. @ b r w n g r l d e v
    

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47. @ b r w n g r l d e v
    W.W.L.
    W h a t w e l e a r n e d
    

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49. Testing
    @ b r w n g r l d e v
    

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50. @ b r w n g r l d e v
    How do you
    DECIDE?
    

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51. Inputs
    Interviews
    Qualitative
    @ b r w n g r l d e v
    Analytics tracking
    Quantitative
    Past experience
    Gut
    

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53. Talk to your
    
    
    customers
    
    
    often
    

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54. baby
    
    
    S
    
    
    T
    
    
    E
    
    
    P
    
    
    S
    

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56. @ b r w n g r l d e v
    

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58. @ b r w n g r l d e v
    W.W.L.
    W h a t w e l e a r n e d
    

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59. @ b r w n g r l d e v
    People don’t read
    

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60. @ b r w n g r l d e v
    

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61. @ b r w n g r l d e v
    

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62. @ b r w n g r l d e v
    Perfect is the
    
    
    ENEMY of good
    

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63. @ b r w n g r l d e v
    DON’T let perfect be
    
    
    the enemy of good
    

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64. Ideation
    Exploration
    Formation
    Development
    Testing
    

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65. MVP
    @ b r w n g r l d e v
    THE REAL
    

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