The Real MVP: Going from idea to users' hands

You have an idea for a new app. You've secured buy-in from the business. What's next? The MVP. But what does it take to ship a new app these days? What are the challenges you'll inevitably face? How should you approach the architecture? What are the technical decisions you'll need to make?

You'll learn the answers to those questions and more in this talk. We'll discuss how to conduct initial user research, the development process, and how to work with Marketing to promote your MVP.

Join Annyce on the journey from idea to users' hands.

Transcript

1. MVP @ b r w n g r l d e v THE REAL
3. But NOW what… @ b r w n g r l d e v
4. Ideation Exploration Formation Development Testing
5. @ b r w n g r l d e v
6. Ideation @ b r w n g r l d e v
7. Product-Market FIT
8. What? @ b r w n g r l d e v Native mobile application Who? Organizers with multiple groups Why? Current experience in mobile apps is limited and suboptimal. A separate app can reduce the friction of being an active organizer.
11. Jobs to be done Situation When _____________ @ b r w n g r l d e v Motivation I want to ________ Expected outcome So I can _________
12. @ b r w n g r l d e v Jobs to be done When someone RSVPs to my event I want see if this is their first time attending So I can welcome them personally
13. @ b r w n g r l d e v I want to see how many joins/requests I have for my group I want to see the “big number” and then check out who they are I want to know if members or attendees have questions about my event I want to get back to them quickly to make sure they can plan to come I want to setup/start scheduling a new event I might have a date in mind, but if not I’d like to look at a calendar to choose the date I want to see who’s supposed to be coming to this event I want to see the “big number” and then check out who they are, and if they’ve been active or recently RSVP’d and are likely to show up I want to communicate with attendees after the event I want to thank them for coming and engage them so they show up again
14. @ b r w n g r l d e v What do you THINK?
15. Card sorting @ b r w n g r l d e v Often Sometimes Never Add a featured photo when creating an event Preview the event before publishing Add a question for attendees to answer Add a host when creating an event Make an RSVP start time when creating an event
16. Add a featured photo when creating an event 62% 23% 16% Tasks Often Sometimes Never Preview the event before publishing 62% 26% 12% Add a question for attendees to answer 21% 47% 33% Add a host when creating an event 35% 44% 22% Make an RSVP start time when creating an event 37% 23% 40%
17. Add a featured photo when creating an event 62% 23% 16% Tasks Often Sometimes Never Preview the event before publishing 62% 26% 12% Add a question for attendees to answer 21% 47% 33% Add a host when creating an event 35% 44% 22% Make an RSVP start time when creating an event 37% 23% 40%
18. @ b r w n g r l d e v
19. Exploration @ b r w n g r l d e v
21. No restrictions on how you develop your app’s UI KMM Why we chose it Doesn’t prevent you from working with the platform directly Kotlin! @ b r w n g r l d e v
22. No restrictions on how you develop your app’s UI KMM Why we chose it Doesn’t prevent you from working with the platform directly Kotlin! @ b r w n g r l d e v
23. No restrictions on how you develop your app’s UI KMM Why we chose it Doesn’t prevent you from working with the platform directly Kotlin! @ b r w n g r l d e v
24. @ b r w n g r l d e v
25. expect/actual @ b r w n g r l d e v
27. @ b r w n g r l d e v
28. @ b r w n g r l d e v W.W.L. W h a t w e l e a r n e d
29. iOS Android Android
32. Formation @ b r w n g r l d e v
33. ? ? ? ? ?
34. @ b r w n g r l d e v How to organize the team
35. @ b r w n g r l d e v Team characteristics
36. @ b r w n g r l d e v
37. @ b r w n g r l d e v
38. @ b r w n g r l d e v W.W.L. W h a t w e l e a r n e d
39. @ b r w n g r l d e v
40. @ b r w n g r l d e v
41. Development @ b r w n g r l d e v
42. @ b r w n g r l d e v
43. Blueprint @ b r w n g r l d e v Agile Sprints Backlog Demos
44. @ b r w n g r l d e v Cut SCOPE often
45. @ b r w n g r l d e v Beta MVP Post-MVP Do we NEED this to launch?
46. @ b r w n g r l d e v
47. @ b r w n g r l d e v W.W.L. W h a t w e l e a r n e d
49. Testing @ b r w n g r l d e v
50. @ b r w n g r l d e v How do you DECIDE?
51. Inputs Interviews Qualitative @ b r w n g r l d e v Analytics tracking Quantitative Past experience Gut
53. Talk to your customers often
54. baby S T E P S
56. @ b r w n g r l d e v
58. @ b r w n g r l d e v W.W.L. W h a t w e l e a r n e d
59. @ b r w n g r l d e v People don’t read
60. @ b r w n g r l d e v
61. @ b r w n g r l d e v
62. @ b r w n g r l d e v Perfect is the ENEMY of good
63. @ b r w n g r l d e v DON’T let perfect be the enemy of good
64. Ideation Exploration Formation Development Testing
65. MVP @ b r w n g r l d e v THE REAL